telephoned pledges. The initial target of$10,000 was exceeded on the first night, and by the end of the third night's broadcast over $50,000 had been pledged. Of this sum $45,500 was actually collected. This represents 91% of the pledges, the highest ever realized in a charity drive of this nature in Hong Kong.
PUBLICITY
39. The China Mail, South China Morning Post, H.K. Tiger Stand- ard, the Far Eastern Radio News, Weekend Mirror and Showbox all allocated space for the publicity of programmes. The Department is grateful, as always, for their support.
40. Daily programme parades were broadcast after the 8 a.m. news, giving details of the highlights of the day's listening.
STAFF
41. On 26th October, 1960, Miss Aileen Woods, M.B.E., retired from the staff of the Station. She has continued, however, to contribute to the English Service broadcasts on a free lance basis. Mr. Ray CORDEIRO was appointed Light Music Producer in her place.
42. With the introduction of all day broadcasting approval was given to appoint four permanent announcers. Mr. Michel MEREDITH, Mrs. Elizabeth KIRKMAN, Mrs. Judy STAMMERS and Mrs. Shelagh FRY were engaged to fill these posts.
PART III
CHINESE PROGRAMME SERVICE
GENERAL
43. Cantonese is the mother tongue of the majority of listeners to the Chinese Service. There are, however, large groups who speak other Chinese dialects, mainly Kuoyu, Swatow and Hakka. In order to cater for as many as possible, the Chinese Service broadcasts are divided roughly into 64% Cantonese, 29% Kuoyu, 6% Swatow, and 1% Hakka.
44. The Service seeks to provide as full a range of programmes as possible, and at the same time maintain a balance between entertain- ment, education and information. Programme planning in the Chinese Service has to contend with the additional complication of the several dialects used.
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