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In the former, a separate table of golds enlarged in size with bold number characters was set in the centre of the page against a smaller one with full medal standings set on the far left. In the latter, the design of medal table was found to be much different from the ones that appeared previously in the same event. It clearly showed the third place position of China in the medal standing against another one on the August 30th issue in which the rank, China being in fifth place, had been omitted.
23
Other forms of enhancement are mainly of a semantic nature. A very popular enhancement used is endorsement by a third party or even a rival after Chinese athletes or teams won a medal. This third party could be a renowned coach, reports by international agencies, overseas newspapers, who and which praised the Chinese athletes or delegation. A very common form of enhancement is highlighting the strength of a rival, thus elevating the success of Chinese athletes in the win. Another similar form of enhancement is to emphasize the margin of difference by which Chinese athletes or team defeated their rivals. And in the case of diving, the press highlighted the difference by saying that Chinese divers could achieve a sweep of medals if not for the limited entry for a participating country (16 July, 1987).
The Chinese press also used a play of figures to boost the face-enhancing situations. When the wins in the day were small in number, they would state the accumulated total golds won in the Games instead. In an event where repeated losses had been the case for a few days, the press would turn to report the accumulated total golds won in that event, for example, shooting in the 29 September issue, 1986.
Empty descriptions of successes could also be found heightening the face-enhancing situations. A Chinese athlete was described as having defeated all other participants; a Chinese team as the only team winning all matches, are obvious examples. Sometimes, even any Chinese or anything Chinese received favourable reactions from others. Chinese reporters were said to be given special favourable treatment by the organizers, officials etc., and even treated as the objects of reports among overseas reporters. At the extreme, even a Chinese cigarette could create a miracle. An official revealed the name of the torch lighter upon the presentation of a Chinese cigarette.
Others' reactions were often in favourable form. Crowd applause, overseas Chinese support, feasts given, and so on were commonplace.
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In the former, a separate table of golds enlarged in size with bold number characters was set in the centre of the page against a smaller one with full medal standings set on the far left. In the latter, the design of medal table was found to be much different from the ones that appeared previously in the same event. It clearly showed the third place position of China in the medal standing against another one on the August 30th issue in which the rank, China being in fifth place, had been omitted.
23
Other forms of enhancement are mainly of asemantic nature. A very popular enhancement used is endorsement by a third party or even a rival after Chinese athletes or teams won a medal. This third party could be a renowned coach, reports by international agencies, overseas newspapers, who and which praised the Chinese athletes or delegation. A very common form of enhancement is highlighting the strength of a rival, thus elevating the success of Chinese athletes in the win. Another similar form of enhancement is to emphasize the margin of difference by which Chinese athletes or team defeated then rivals. And in the case of diving, the press highlighted the difference by saying that Chinese divers could achieve a sweep of medals if not for the limited entry for a participating country (16 July, 1987).
The Chinese press also used a play of figures to boost the face-enhancing situations. When the wins in the day were small in number, they would state the accumulated total golds won in the Games instead. In an event where repeated losses had been the case of a few days, the press would turn to report the accumulated total golds won in that event, for example, shooting in the 29 September issue, 1986.
Empty descriptions of successes could also be found heightening the face-enhancing situations, A Chinese athlete was described as having defeated all other participants; a Chinese team as the only team winning all matches, are obvious examples. Sometimes, even any Chinese or anything Chinese received favourable reactions from others. Chinese reporters were said as given special favourable treatment by the organizers, officials etc., and even treated as the objects of reports among overseas reporters. At the extreme, even a Chinese cigarette could create miracle. An official revealed the name of the torch lighter upon the presentation of a Chinese cigarette.
Others' reactions were often in favourable form. Crowd applause, overseas Chinese support, feasts given, and so on were commonplace.
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