1995 — Page 99

OPERATIONAL REVIEW

to continue promoting and fostering the development of voluntary service to the public. KMB also

provided services to transport volunteer workers to their place of work once a month with an air-conditioned double-deck bus with special "KMB Volunteer Bus❞ livery.

Corporate Advertising

The Company launched its first television corporate-image campaign in 1994. The 1995 corporate television commercial "Road" emphasised KMB's extensive network. Complementary newspaper advertisements on this theme also promoted the awareness of KMB's extensive network of bus services.

Participation in various Charities and Public Functions

As a socially responsible company, KMB shows concern for the public through sponsorships and

participation in various community events. During the year, the Company supported the Community Chest in their various programmes - Corporate Contribution Programme, Staggered Working Hours Week,

Dress Casual Day and Community for the Chest '95.

KMB received a Platinum award for its efforts in raising funds of over HK$668,000 for the Community

Chest for the year 1994/95. The Company has also supported many other charitable bodies and

community activities through sponsorships and the provision of free bus body advertising to various

campaigns organised by the Government and other charitable organisations, including sponsoring the

1995 Hong Kong Awards for Industry and the Business and Industry Environment Conference and

donating two 24-seater Toyota coaches to the Shatin Anglican Church.

Environmental Protection

In early 1995, an environmental consultant was commissioned to study the effect of chemicals used in our

depots. By reducing the amount of chemicals discharged into the waste water systems, the impact of the depot's operations on the environment will be minimised.

A schedule has been drawn up to install suitable waste water treatment plants in all depots to deal with any polluted water emanating from these service centres. The ultimate goal is to ensure that all depots will become environmentally friendly.

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