1993 — Page 16

KMB

九巴服務 日日進步

to apply for a further 19.6 percent fare

increase to come into effect on 1 April

1994. Again the Government decided to

scale down the level of increase very

substantially. The average fare increase

approved for implementation on 1 April

1994 was 12.9 percent.

In announcing its approval of the 1994

fare increase, the Government

is

acknowledged that it would give the

Company "a significantly lower return

than in previous years". This is naturally

disappointing news for the Company as

well as a matter of real concern.

Nevertheless, the Company

determined to rise to the challenge that

the situation presents, by intensifying its

efforts towards raising the cost

effectiveness of its operations and by

seeking of new or additional revenue.

The Company will also continue to

strengthen its services within Hong

Kong with the aim of attracting more

customers.

司必須再次申請於一九九四年四月一日

起增加車費,加幅為百分之十九點六。

而政府亦再次決定大幅度調低加幅。是

次申請獲批准於一九九四年四月一日實

施,車費的平均加幅為百分之十二點

九。

在宣佈批准一九九四年度增加車費時,

政府承認這會令本公司之利潤比以往明

顯下降。本公司自然對此感到失望及極

之關注其影響。儘管如此,本公司已決

意面對這項決定所帶來的挑戰,加倍努

力提高經營成本效益,並致力增加額外

收入來源。本公司亦會繼續加強在香港

的服務,以吸引更多顧客。

The Performance Pledges

Providing a reliable bus service has

always been the Company's primary

corporate goal and public commitment.

To this end, in May 1993, the Company

服務承諾

提供可靠之巴士服務乃本公司一向之宗

旨及對公眾作出之承諾。為落實此目

標,本公司於一九九三年五月在巴士經

營之兩項基本要素,即車隊運作能力及