UNCLASSIFIED
FM BTC HONG KONG
TO PRIORITY DTI
TELNO OTTER 48
OF 07080OZ FEBRUARY 91
AND TO ROUTINE F CO
UNCLASSIFIED
thee 121/2
INWARD
THYES 7ABNT AC
021621
MDLIAN 6895
川
Ry"/2
Misa Mardin Mr Strne 11/2
"/
FOR (FPB) (IBB)
FCO FOR HKD
BIRMINGHAM PROMOTION IN HONG KONG
1.
THIS PROMOTIONAL INITIATIVE 'BIRMINGHAM INVITES YOU' OF THE NATIONAL EXHIBITION CENTRE (NEC) BIRMINGHAM TOOK PLACE AT THE HONG KONG CONVENTION AND EXHIBITION CENTRE ON 31 JANUARY. IT WAS A MAJOR UK INITIATIVE WHICH BROUGHT A TEAM OF ABOUT 40, LED BY THE LORD MAYOR, FROM BIRMINGHAM. FROM HERE THEY LEFT FOR A REPEAT PERFORMANCE IN TOKYO.
2. PRIMARILY AIMED AT PROMOTING NEC'S NEW INTERNATIONAL CONFERENCE CENTRE DUE TO OPEN LATER THIS YEAR, WITH THE ASSISTANCE OF BIRMINGHAM CITY COUNCIL, THE EXHIBITION SOUGHT TO PORTRAY BIRMINGHAM AS A CENTRE FOR INDUSTRY, EDUCATION, AND TOURISM. THE PROCEEDINGS TOOK THE FORM OF STATIC DISPLAYS BY THE 20 PARTICIPATING COMPANIES AND LUNCH TIME AND EVENING AUDIO VISUAL PRESENTATIONS DESIGNED TO GIVE AN OVERALL IMPRESSION OF BIRMINGHAM, ESPECIALLY AS A SUITABLE CENTRE FOR INWARD INVESTMENT.
3.
THEIR PROMOTION HAS BEEN USED SUCCESSFULLY IN EUROPE AND THE USA AND CONSEQUENTLY WAS POLISHED AND IMPRESSIVE. I CAND OTHER STAFF) ATTENDED BOTH THE LUNCHTIME AND EVENING SESSIONS, AND GAVE A SPEECH AND OPENED THE FIRST OF THESE. THE CITY OF BIRMINGHAM SYMPHONY ORCHESTRA MADE A RELATED VISIT AND GAVE THREE CONCERTS IN THE CULTURAL CENTRE.
4 m WE HAD PREVIOUSLY OFFERED OUR RESOURCES AND LOCAL CONTACT KNOWLEDGE TO HELP IDENTIFY THE BEST POSSIBLE AUDIENCE. UNDERSTANDABLY, NEC DECIDED INSTEAD TO USE THE BIRMINGHAM AND WEST MIDLANDS LIAISON OFFICE IN HONG KONG FOR ALL LOCAL ARRANGEMENTS. DR S S CHANG, THEIR RESIDENT DIRECTOR DID A REASONABLE JOB. ATTENDANCE WAS HIGH. I AM CONFIDENT HOWEVER THAT WE COULD HAVE PRODUCED A BETTER TARGETED AUDIENCE. THERE
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UNCLASSIFIED
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