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The TDC's Kwun Tong office and
Tsuen Wan Datashop ran eight
training courses on export
procedures and 29 seminars and
presentations on marketing,
product development and
production technology during
1990-91.
To meet the expanding local demand for practical trade skills, such as marketing, design, distribution, foreign languages and documentation, the TDC Research Department also launched a programme of workshops, seminars and training courses at the beginning of 1991.
To enhance buyer awareness of Hong Kong products around the world, the TDC has maintained its publications effort. In May 1990, the Council launched a new magazine, "Hong Kong Garments & Accessories". This bi-annual publication supplements the TDC's prize-winning fashion magazine, "Hong Kong Apparel". The new magazine ensures all aspects of Hong Kong's garment industry are properly presented, concentrat- ing on middle market range clothes and accessories.
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The TDC also publishes "Hong Kong Gifts & Premiums", "Hong Kong Household", "Hong Kong Jewellery", "Hong Kong Toys”, and “Hong Kong Electronics”. In all, million magazines each year go to overseas buyers in more than 100 countries. In addition, the TDC's newspaper, "Hong Kong Trader”, was upgraded to a monthly and its circulation to 140 countries around the world increased to 40,000, and is now also available on all Cathay Pacific flights.
SEMINARS
A series of seminars and conventions were organised by the TDC's Conventions and Seminars Section to help local business executives learn more about regional economic
ness executives were taught the courses were well subscribed.
developments, current market trends and new trading techniques. The "New Europe Seminar", the "3rd Asia-Pacific World Publishing Congress", and "New Directions for Hong K ng Manufacturers", all attracted wide interest.
To draw more public attention to TDC-organ sed fairs, several seminars relating to individual airs were held. These included the "Hong Kɔng International Watch and Clock Conference", w ich coincided with the Hong Kong International Watch & Clock Fair and "How to promote Electronics OEM Business to Japan", organised alongside the Hong Kong International Electronics Fair.
During the year, the Section organised two certificate training courses on Export Marketing. Local busi- concepts and techniques of the export business and both
In addition to conducting seminars and training courses, the Conventions and Seminars Section offered professional services in organising conferences and conventions and related exhibitions for international companies.
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