officials and leading business people, including Secretary for Trade and Industry, Mr John Chan; Secretary for Economic Services, the Hon. Anson Chan and Senior Legco Member, the Hon. Allen Lee, spoke at CeBIT's "Business with Hong Kong" conference programme, co-organised by the TDC. The business seminars centred on Hong Kong's electronics industry and the potential for commercial and technical co-operation between Hong Kong and Europe, with particular emphasis on joint- venture opportunities.
Sixty-six Hong Kong electronics compa- nies and nine organisations from the service
April, attended by the largest-ever delegation of 165 Hong Kong companies, who transacted a total of HK$1.3 billion in orders; the PREMIERE and AMBIENTE Spring Fairs in Frankfurt attended by 86 delegates; the Frankfurt International Autumn Fair; the CHIBICAR & CART in Milan; the Birmingham International Spring Fair in the UK, and BIJORHCA in Paris. Twenty Hong Kong toys and games manufacturers also attended the Nuremberg International Toy Fair and another delegation the International Games and Toys Fair in Paris. Apparel
and fashion accessory delegations went to
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sector and Government, were represented a: CeBIT, which proved an ideal forum for expanding business contacts, illustrating the strengths of Hong Kong's electronics industry, and publicising the territory's attractions as a business and service centre. The commercial delegation gained firm and pending orders totalling a record HK$827 million.
Other major European exhibitions in which Hong Kong manufacturers participated included the European Watch, Clock and Jewellery Fair in Basel, Switzerland, in
the IGEDO Inter- national Fashion Fair in Dusseldorf, Donna Italia in Milan and the Munich Inter- national Fashion Fair. Delegations attended the Inter-
national Household Appliances Trade Fair in Paris and the
DOMOTECHNICA in Cologne, while audio and video
delegations went to the SONIMAG in Barcelona and the HIFI/PHOTOKINA Fair in Cologne, and Hong Kong sports fashion and equipment manufacturers attended the ISPO Fair in Munich.
The TDC also aimed to encourage greater diversification of products in Hong Kong exports to Europe. To this end the Council matched specific manufacturing sectors in Hong Kong to new market sectors with high potential. Working closely with local trade associations, the Council assisted several specialised industry missions, in- cluding a Watch and Clock mission to
Hong Kong took centre stage as
Business Partner at the world's
largest information technology
fair, CeBIT '91, with 76 Hong
Kong companies and
organisations taking part in the
Hanover fair.
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