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Hong Kong Commercial Broadcasting Co., Ltd.
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31st October, 1988
Our ref. No. 7046
PROGRAMME DEVELOPMENT PROPOSALS
4.1.
Whereas television is in a position to influence
and indeed establish a trend in Programming in Hong Kong,
as almost all programmes are produced locally by the tele-
vision licensees themselves, Radio is not in such a position.
The mainstay of Radio is music. It is simply not
possible to create recordings in such quantities as to be able
to sustain our own programming. Therefore, the ability to
establish a trend, or even to influence its direction, is not
within the ability and scope of a radio enterprise.
On the contrary, programme plans have been to a
certain extent influenced by listeners' surveys, for within
a commercial environment, we have to take note of the likes
and dislikes of our listeners and adjust correspondingly to
their tastes in order to survive.
4.2.
To project listening habits for the six years
(1989-1995) is unrealistic. We furnish but two examples :-
4.2.1.
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Externally, we may see a more prominent role of
musical works being created in China, particularly in the
Guangzhou region and to a lesser extent from Taiwan.
Putonghua
is being more and more widely used and studied by the people
of Hong Kong, and it is not an impossibility that within this
six-year period there will be more programming originating in this language from these sources.
No comments yet.
Private notes are available after approval.