CRI
FIRST CHINESE SERVICE
SIX YEAR PROJECTION OF PROGRAMME DEVELOPMENT
(BASED ON AN ANALYSIS OF CURRENT PROGRAMMES ON A ONE WEEK BASIS)
(12)
PRESENT
1990
1991
1992
1993
Hours
$
Hours
*
Hours
$
Hours
Hours
€
1994
Hours
1995
NOTES
$
Hours
F
INFORMATION :
News
18.5
11.0
18.5
11.0
18.5
11.0
18.5
11.0
18.5
11.0
18.5
11.0
18.5
11.0
Financial News
2.5
1.5
5.0
3.0
5.0
3.0
5.0
3.0
5.0
3.0
5.0
3.0
5.0
3.0
*
Weather
2.5
1.5
2.5
1.5
2.5
1.5
2.5
1.5
2.5
1.5
2.5
1.5
2.5
1.5
€
Traffic
5.0
3.0
6.0.
3.6
6.0
3.6
6.0
3.6
6.0
3.6
6.0
3.6
6.0
3.6
FINANCIAL NEWS
We intend to increase this category. More financial news reporting on
the major world money markets in New York, London, Tokyo, etc.
Sports
9.0
5.3
12.5
7.4
11.0
6.5
12.5
7.4
11.0
6.5
11.0
6.5
11.0
6.5
TRAFFIC NEWS
Public Affairs
7.0
4.2
7.5
4.5
8.0
4.8
8.5
5.1
9.0
5.4
9.5
5.7
10.0
6.0
Commentaries
Phone-in Forum
6.0
3.6
7.0
4.2
7.0
4.2
7.3
4.5
7.3
4.5
8.0
4.8
8.0
4.8
Cultural Activities
1.5
0.9
1.5
0.9
1.5
0.9
1.5
0.9
1.3
0.9
1.5
0.9
1.5
0.9
It is believed that traffic news will remain a major public information service priority in Hong Kong and additional hourly
10 p.m. reports between 7 a.m. are planned.
Sub Total :
52.0
31.0
60.5
36.1
39.5
35.5
62.0 37.0
61.0
36.4
62.0
37.0
62.5 37.3
ENTERTAINMENT :
Music
52.5 31.3
43.5
25.9
44.5
26.5
41.5
24.7
42.5 25.3
41.0 24.4
40.5
24.1
Drama
12.0
7.1
12.0
7.1
12.0
7.1
12.0
7.1
12.0
7.1
12.0
7.1
12.0
7.1
SPORTS
1990 and 1992 see big major world sporting events, such as the Asian Games, the World Cup, the Olympics etc. CRI will give comprehensive coverage on all
such events.
Variety
Sub Total :
45.0 26.7
109.5 65.1
45.0 26.7
45.0
26.7
100.5
69.7
102.5
60.3
45.0 26.7
98.5 58.5
45.0 26.7
99.5 59.1
45.0 26.7
98.0 58.2
45.0 26.7
97.5 57.9
PUBLIC SERVICE :
Announcement of Public Information
1.0
0.6
2.0
0.6
1.0
0.6
1.0
0.6
1.0
0.6
1.0
0.5
1.0
0.6
PUBLIC AFFAIRS, COMMENTARIES, PHONE-IN FORUM & EDUCATION
Programmes in these categories will be further increased over the six years.
Education
5.0
3.0
5.5
3.3
5.5
3.3
6.0
3.6
6.0
3.6
6.5
3.9
6.5
3.9
Religious Programmes
0.3
0.3
0.5
0.3
0.5
0.3
0.5
0.3
0.5
0.3
0.5
0.3
0.3
0.3
Sub Total:
6.5
3.9
7.0
4.2
7.0
4.2
7.5
4.5
7.5
4.5
3.0
4.8
8.0
4.8
TOTAL: 168.0
100.0
168.0 100.0
168.0 200.0
168.0 100.0
168.0 100.0
168.0 100.0
168.0 100.0
-
Weekly audience coverage : 1,395,000 (SRH Radio Survey, July September, 1988)
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