TNAG-1556-FCO40-2120-Broadcasting-in-Hong-Kong-1986 — Page 60

A

CONFIDENTIAL

HKK 3Caf RECEIVEI SEGISTRY

12 DEC 1986

For discussion

on

25 November 1986

DENY

INDEX

FFICER

PA

REGISTRY

Action Taken

mel

2/12

22

1.

in Thongs (ory PA Broadcasting

Copy No...

XCC (86)169 32

MEMORANDUM FOR EXECUTIVE COUNCIL

RECOMMENDATIONS OF THE BROADCASTING REVIEW BOARD

ADVERTISING (EXCLUDING TOBACCO ADVERTISING) AND PROGRAMME QUALITY

INTRODUCTION

a

The Broadcasting Review Board (BRB) has made several recommendations concerning advertising and programme

programme quality. This memorandum identifies the major recommendations, (excluding tobacco advertising which is the subject of separate submission to the Council (XCC (86) 167)) and seeks the Council's advice on their implementation. Some relatively minor recommendations of the BRB on advertising and programme quality are proposed to be dealt with by the Broadcasting Authority to be established.

2

recommendations (summary at Annex A)

The major BRB discussed in this paper are:

(a)

(b)

(c)

(a)

(e)

to limit the maximum amount of non-programme material within a clock hour to 10 minutes of advertisements, 2 minutes of station/ programme promotion and one minute of unpaid Announcements of Public Interest (APIs);

each

within programmes and intervals

to limit breaks minutes programmes to 7 minutes each, of which ΠΟ

more

2.5 minutes and

4

to

3.5 between

minutes

than respectively should be for advertising; and to have a minimum of 10 minutes of programme between breaks;

to increase the overall daily advertising limit to 12% of transmission time in the 24-hour period commencing at 6 o'clock in the morning;

to allow classified advertisements at set times of the day;

to allow teloping at the discretion of the Broadcasting Authority;

CONFIDENTIAL

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