TNAG-1556-FCO40-2120-Broadcasting-in-Hong-Kong-1986 — Page 132

WP NO. 101

Annex

The Broadcasting Review Board recommended that:

(a) a total ban be imposed on the

advertisement of all tobacco products

on both radio and television at the

time of the commencement of the

new licence periods but that this

prohibition should not be read as

including a reference to the

broadcasting or televising of matter

of an advertising character as an

accidental or incidental accompaniment of the broadcasting or televising of

other matter in circumstances in which

the licensee does not receive payment

or other valuable consideration for

broadcasting or televising the

advertising matter.

(b) sponsorship of programmes by tobacco

companies should not be permitted if

the material used by the sponsor amounts

to an advertisement.

(c) "Advertisement" means matter which draws the

attention of the viewer of listener to a

product, service, person, organisation or way of

behaviour in a manner calculated, directly or

indirectly, to influence the viewer or listener,

favourably or unfavourably, towards that

product, service, person, organisation or way of

behaviour.