TNAG-1016-FCO40-1266-Quarterly-progress-reports-on-Hong-Kong-1981 — Page 6

CONFIDENTIAL #2

C

- 2 -

Item

No.

3

4

Subject

Publicity on District Administration

Review of commercial sound broadcasting in Hong Kong.

Purpose

To co-ordinate a major publicity campaign on the implementation of district administration: to educate and stimulate interest amongst the public on the new concept of local administration and to prepare the way for electoral registration.

At the meeting on 5.12.1978, the Council advised and the Governor ordered that a review of the future of commercial sound broad- casting in Hong Kong should be carried out in mid-1981.

Progress Made and Present Position

Phase II of the publicity campaign was launched in August and September to urge eligible voters in the N.T. in particular to

Four TV APIs register.

using well known local personalities were put on air during this period. RTHK also produced a series of public affairs TV programmes and a special

based series of district entertainment programmes. The total registration of N.T. voters exceeded 200,000 at close of play.

-

An ExCo paper has been drafted and circulated among relevant branches/ departments for comments.

Next Quarter Target

(a) to assess the response

to Phase II,

(b) to plan phase III of

the programme

-

(i) to encourage NT

voters to turn out on polling day;

(ii) to encourage

urban area residents to register.

To submit recommendations to ExCo before the year's end.

-GF 323

CONFIDENTIAL **