CONFIDENTIAL #2
C
- 2 -
Item
No.
3
4
Subject
Publicity on District Administration
Review of commercial sound broadcasting in Hong Kong.
Purpose
To co-ordinate a major publicity campaign on the implementation of district administration: to educate and stimulate interest amongst the public on the new concept of local administration and to prepare the way for electoral registration.
At the meeting on 5.12.1978, the Council advised and the Governor ordered that a review of the future of commercial sound broad- casting in Hong Kong should be carried out in mid-1981.
Progress Made and Present Position
Phase II of the publicity campaign was launched in August and September to urge eligible voters in the N.T. in particular to
Four TV APIs register.
using well known local personalities were put on air during this period. RTHK also produced a series of public affairs TV programmes and a special
based series of district entertainment programmes. The total registration of N.T. voters exceeded 200,000 at close of play.
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An ExCo paper has been drafted and circulated among relevant branches/ departments for comments.
Next Quarter Target
(a) to assess the response
to Phase II,
(b) to plan phase III of
the programme
-
(i) to encourage NT
voters to turn out on polling day;
(ii) to encourage
urban area residents to register.
To submit recommendations to ExCo before the year's end.
-GF 323
CONFIDENTIAL **