10.
but they require to be planned well ahead if they are to attract support and the 1975 exhibition nearly failed to get off the ground.
Store Response to the trawl for the 1978 exhibition is promising.
promotions are of doubtful value. Few stores have the space to stage
a proper exhibit of any particular country's goods. unenthusiastic unless they are convinced there is something in it for
themselves. Usually one ends up with a 'Made in Britain' tag hanging
on a pair of Italian shoes.
alian
Seminars
Most of them are
17. It has been suggested that one way of stimulating interest at the British end would be to hold regional seminars at which firms doing
well in Họng Kong would present case studies. This would require careful preparation and further thought is being given to those companies that might be invited to participate.
13.
In the Trade Commission's view, one way of tackling seminars
would be to organise them by industrial sectors and to arrange for some of Hong Kong's leading industrialists in the chosen sector to address selected British companies on the opportunities in their particular industries. If these seminars were to be successful they would require the support of both the Department of Trade and the CBI and would have to be organised at a sufficiently high level to ensure the right calibre
and level of attendance.
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