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"Crime, Pays at Burnetts"
You may have been wondering who it was who had the
nerve to do it. To sell the Hong Kong Police Force to
recruits, under the heading: "Crime. The one career you
probably never considered".
We phoned up Leo Burnett to find the man who had
the force of personality, the raw guts, to push out an
ad that touched on the taboo subject of police corruption,
in a force whose last Chief Constable is reported to be
still evading Interpol on corruption charges.
"Are we the people who handled those nice ads?"
asked the executive at Leo Burnett. "We thought so, we
said, aren't you?"
It turns out that it is Leo Burnett in Singapore
who placed the ads. Do they know of the Hong Kong Police
image in this country? "We will phone them and find out,
said the London agency.
Hopefully, they won't ring us back. It would be
too sad if it turned out that the agency just hadn't been
briefed on the corruption "image" problem after all.
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