G. F. 323
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the leading Italian financial and economic daily outside Milan and would consider special articles from Hong Kong on economic matters. The T.D.C. might like to add this journal to their press distribution list of Italian daily papers. Also consideration should be given to including on the list the Milan daily "Il Sole 24 Ore" (Italy's leading economic paper) and the weekly economic magazine "Mondo Economico". If it is possible to address press information personally by name to a known sub-editor or correspondent on the economic desks of these papers with whom personal contact has been established it might, in some cases, produce better results.
83.
Bernardo Valle, the Far East correspondent of Italy's largest daily paper "Corriere Della Sera", who shuttles between Singapore and Hong Kong with no fixed base (their permanent Hong Kong based correspondent having been withdrawn some years ago) should be contacted whenever possible on his visits to Hong Kong and special visits encouraged.
Denmark
84. My brief visit to Copenhagen again highlighted for me the effective use by the T.D.C. of their very small staff in the field. For example, the British Embassy employs seven officials on the commercial side in Denmark alone while the T.D.C. have a single representative (supported by a marketing officer and trade enquiry officer in Stockholm) who actively covers all four Scandinavian countries. I am not suggesting for one moment Britain is overstaffed. Far from it, she has a wide range of very complicated commercial policy problems to deal with, while our own office is not concerned with commercial policy but solely with the promotion aspects of our trade. Nevertheless, I make the point to stress the sheer physical demands being made on many of the T.D.C. representatives in Europe and with the recent additional responsibility of encouraging investment in Hong Kong their tasks are even more demanding. Also it is not for me to suggest that the T.D.C. Stockholm office should be strengthened. Sweden was not within my itinerary and questions of T.D.C. staffing properly fall within the purview of that Council. But the point puts into a clearer perspective a recent letter to a Hong Kong newspaper which suggested that with the T.D.C.'s 'numerous representatives overseas" there could be no excuse for gaps in knowledge about Hong Kong in France or elsewhere in our overseas markets. The twenty five people I mentioned at the beginning of this report as covering the whole of the E.E.C. for the T.D.C. is a very small army indeed. Any of the proposals I make in this report for government staff to carry out additional information duties outside the normal terms of reference of the T.D.C. or the H.K.T.A. staff, should not be allowed in any way to inhibit the necessary expansion of these two statutory organisations which must remain the principal arms of any intensification of Hong Kong's public relations and information effort within the Economic Community.
85. There are about sixty newspapers published in Denmark of which ten are national dailies. The largest and most influential is the "Berlingske Tidende" (which is included in the T.D. C. European press service distribution list). The leader writer of that paper, Neils
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