G. F. 323
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Principal Information Officer in charge, who was recruited in Britain and is based in Britain, the Senior Information Officer who is currently on secondment from Hong Kong and a locally recruited Assistant Information Officer. The Principal Information Officer is the Commissioner's adviser in all day to day information matters and is responsible for the information and public relations effort of the office within Britain. His basic source material comes from Information Services Department in Hong Kong. However, Informa- tion Services Department has no section concerned solely with overseas publicity and very little source material is currently supplied to continental Europe by I.S.D. unless prompted by direct request from a European journalist or from the T.D.C. or H.K.T.A. and in such cases this is usually supplied by direct liaison between I.S.D. and the recipient.
14. In Brussels, Government maintains an office for a Counsellor for Hong Kong Commercial Affairs. The officer-in-charge is a seconded afficer from the Department of Commerce & Industry in Hong Kong who works to the Director of that Department. He has no information section. The office is housed in the same building as the British Embassy in Brussels.
15.
The Trade Development Council supports six offices within the member states of the E.E. C. - London and Manchester, Frankfurt and Hamburg, Amsterdam and Milan- and three offices in European countries outside the member states, one of which is in Stockholm with the responsibility of promoting Hong Kong trade throughout Scandinavia, including Denmark. There is no direct T.D. C. representation in France, Belgium, the Republic of Ireland or Luxembourg although promotions in some of these areas are occasionally mounted from other offices and their European press service centred on Amsterdam distributes to selected publications in Austria, Belgium, Denmark, Finland, West Germany, Holland, Italy, Norway and Sweden.
16. T.D.C. London Office is responsible for trade promotion work in Britain and now has no responsibility for continental Europe. The Senior Trade Representative's office for Europe is based on Frankfurt but the European press service of the T.D. C. is centred on Amsterdam, mainly because of the journalistic background of their representative in the Netherlands. The source material for this important service comes from the T.D. C. head office in Hong Kong.
17.
It is sound T.D. C. policy that their representatives in the field should be fully responsible for all aspects of the Council's trade promotion policy, including an information and public relations role. However, it is inevitable and correct that their first task must be to build up personal links with importers, bulk buyers, banks and other commercial interests and the degree of initiation of selected publicity projects must inevitably be limited by the number of specialist staff available who can assist the representatives by giving a first priority to this task. Not counting secretarial and minor staff there are twenty five people staffing the seven T.D.C. offices which have a direct bearing on our promotion work in the E.E.C.
These are mainly Representatives, Assistant Representatives or Managers, Marketing Officers, Trade Officers, Trade Enquiry Officers
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