more objective (?) reports by e.g. the Financial Times. This scepticism of "His Master's Voice" material is stronger still in respect of items about Britain's policies on more political matters such as Cyprus, Northern Ireland, etc, which we occasionally offer. This has not yet given us grounds for much anxiety however since articles on such subjects rarely appear in the Hong Kong press which have not been written by reasonably responsible journalists and so few have been offensive or have merited strong rebuttals.
"Britain Trades"
15. Our monthly publication continues to be an invaluable
tool in trade promotion. It permits us free rein to publicise worthy but less "newsy" items such as visiting trade missions, and displays of British goods alongside success stories and news of British advances and products. It appears to be read, engendering a steady flow of enquiries, and its circulation has risen to nearly 3,000. For reasons of economy of expense and time we are restricting the number of issues to ten a year and shall tend to reduce the size somewhat from an average of 40 pages to around 30.
Films
16.
The library now contains about 150 films for which there is a steady demand. During a busy year we have not been able to give the film library the attention we had hoped and more effort in encouraging its use and in putting on shows in the British Trade Commission would be well worthwhile: this is one of our priorities for action when time permits.
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