1964 Ed.] Television (Advertising) Regulations.
[CAP. 52
A 1
[Subsidiary]
*
SUBSIDIARY LEGISLATION.
TELEVISION (ADVERTISING) REGULATIONS.
(Cap. 52, section 27).
[24th December, 1964.]
1. These regulations may be cited as the Television (Advertising) Regulations.
2. Advertising material shall be clearly identifiable as advertisement, and an advertising magazine shall be described as such when being broadcast.
3. (1) No subliminal advertising may be broadcast.
(2) For the purposes of this regulation, "subliminal advertis- ing" means the broadcasting of advertising material which is not broadcast for sufficient time to enable a person to obtain a con- scious picture of the material.
4. (1) Where a programme is sponsored, a licensee shall remain responsible for its content.
(2) A licensee shall not permit the sponsoring of any pro- gramme of news or religious matter.
(3) Save with the permission of the Television Authority, a licensee shall not permit the sponsoring of any programme of educational matter.
(4) A licensee shall ensure that any contract for the provision of a sponsored programme contains provisions by virtue of which he acquires the right to refuse to accept or else the right to edit any such programme which does not comply with the standards as laid down by the Governor in Council or the Television Authority.
5. (1) Advertising material other than magazine pro- grammes may be placed only at the beginning or end of a pro- gramme or in a natural break occurring therein.
(2) No advertisement or group of advertisements shall exceed the period of time specified by the Television Authority in Codes of Practice issued by him from time to time.
(3) The period of time between an advertisement or group of advertisements and the next advertisement or group of advertise- ments shall be not less than that specified by the Television Authority in Codes of Practice issued by him from time to time.
L.N. 184/64.
Citation.
Advertisements to be clearly identified.
Subliminal advertisements.
Sponsored programmes.
Placing of advertising material in
programmes.
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