U.K. IMPORTS FROM HONG KONG
April 1969
£8,827,000
Jan-April 1969
£41,099,000
April 1968 £9,609,000
Jan-April 1968 £37,235,000
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•18/69
19/69
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HONG KONG MASS TRANSPORT STUDY
A letter had been received from the Principal Trade Commissioner in Hong Kong gonfirming that further investigati ons into the revised travel demand, and the engineering problems involved, were being undertaken and that this new work would take approximately twelve months to complete..
SUGGESTIONS FROM MEMBERS FOR FUTURE TRADE PROMOTION ACTIVITIES
It was agreed that greater emphasis neded to be placed on the education of British manufacturers in the export possibilities existing in Hong Kong and in the necessity for servicing, the market properly where business already existed. Hong Kong buyers being sophisticated and discriminating, needed to be "sold" a product. With our competitors very active in the Colony, which was virtually a free port, there was no compulsion for them to "buy British" wo had to "sell British".
This led to consideration of the bost means of achieving that end and the following suggestions emerged:
(1) The publication of a brochure on the Hong Kong market and
how to sell to it
widely as possible.
the brochure to be distributed as
(2) The training of lecturers and the holding of seminars of
Trade Associations and Chambers of Commerce in various centres in the U.K.
(3) The establishment of a BNEC man in Hong Kong, with more
time and freedom of action than is possible for the Trade Commissioner, not only to push sales of British products, but also to seek outlets in Hong Kong Industry for British J components and raw materials etc.
(4) A meeting in Hong Kong of top British Executives and BNEC
officials with the Trade Development Council.
(5) Initial concentration on three or four items with the
greatest potential for improvement, e.g., Wool Tops, Travel Goods and Handbags, Clothing and Professional and Scientific Instruments, Watches, Clocks etc. The helpful letter from Mr. Hannam was also considered with his additional suggestions of hotel equipment, the transport services and foodstuffs.
With regard to (1), the dissemination of the article by Mark Goodfellow was an action that could immediately be taken Minute 20/69 (a).“
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The training of lecturers proposed in (2) would not be easy, and some doubt was expressed about the level of the people attending seminars. It was considered that more use should be made of prominent personalitics visiting this country from Hong Kong, which required ample notice. It was thought perhaps the Hong Kong Trade Commissioner would be willing to gather advance information about such visits, and to ascertain whether visitors would be prepared to speak, and if so, where and when and on what subjects.
No comments yet.
Private notes are available after approval.