No_4_May_-_June__1958 — Page 13

REDIFFUSION'S

NEW

BUILDING

ARCHITECTS:-

MINUTTI & PARTNERS

ASSOCIATE ARCHITECT:—

D. T. WALTERS, L.R. I. B. A.

Rediff

fusion

"Our new home will be the most modern and up-to-date broadcasting and television building in the Far East," says Mr. W. A. Whiting, Managing Director of Rediffusion (H.K.) Ltd., of the specially-design- ed eight-storey edifice his firm is now erecting on the site in Wanchai formerly occupied by the Golden City Theatre, between Gloucester and Jaffe Roads.

DAT FUSION_

apart from the land, including demoli- tion work and site formation, will be close to $3,000,000.

device

O'BRIEN

ROAD

LOCKHART

日

JAFFE

I.L. 2782

ROAD

ROAD

GLOUCESTER

ROAD

LUARD

ROAD

The Company's networks now ex- tend to the far reaches of the Colony, with some 1,500,000 yards of cables feeding over 64,000 loudspeakers both

The facade will be of fairly plain Chinese and English audio program- design, the main north elevation look- mes fifty-one hours a day. Last May ing out across the harbour being form- Rediffusion started in Hongkong the ed of five regular vertical bays, sur- first TV service ever introduced in mounted by an ornamental any British Colony and during the with a prominent zigzag lightning past nine months more than 2,000 motif, crowned by the word "REDI viewing sets have been installed, with FUSION" in coloured lights. the total growing daily. Hence the There will be no basement. On the present premises in Arsenal Street ground floor a spacious entrance hail have been found quite inadequate to will lead from Gloucester Road into house the estimated staff of four an assembly centre fronting the lifts. hundred. New premises were there- Rediffusion will have here a Cashier's the Directors have decided to rent out fore essential.

Counter and Reception Office, and practically the whole of this floor as Work on the foundations began there will be display windows and a shops, together with about 20,000 early this year. The main frontage TV viewing salon. The two main square feet of the front portion of the lies along Gloucester Road (85'-6") passenger lifts are large, highspeed first, second and third floors as office and the site goes back (116'-0") to and gearless, and a service and passen- accommodation. A certain amount of Jaffe Road where there is a secondary ger lift to the seventh floor is also space at the rear of the ground floor southern frontage. The total area is provided to serve workshops, studios, has been allowed for a loading area- roughly 10,000 square feet, this land stores, etc.

to enable supplies to be delivered by being valued at approximately $2,000,- Since comparatively high returns lorry to a loading platform without 000. Cost of the completed building, should be obtainable in this district, obstructing the street in any way.

11

SCALE

160

320

Site Plan

480 FT.