No_3_1959 — Page 54

FITZPATRICK'S SUPERMARKET, SINGAPORE

Architects: James W. Ferrie and Partners.

Main shopping centre showing mezzanine floor.

This

modern three-storey super- ticketed with a price slip. market in Orchard Road the "West

www.ccm

The mezzanine floor,

which

is

End" of Singapore was completed reached by a short convenient stair-

case, houses a travel bureau, news

last year and is in keeping with the world's most up-to-date shop develop- ments. It is the first supermarket of stall, optician's shop, and clothing this kind in Singapore and Malaya.

Considerable attention has been

paid to the design and function of the

various parts of the building, and

ease and convenience are the theme of the many labour-saving innovations.

The entrance to the ground floor

purchase and the doors open.

Thai silk, A great deal of attention has also glassware, been paid to internal decoration and finishes. Wide experience has been

and material shops.

shopping centre is through electrically- The building, which is air-condition-

The first floor is reached again by operated doors, which open automa- ed throughout, is designed entirely for a short convenient staircase or by a tically after the customer approaches the customer's convenience and com- self-operating lift. Here the customer the electrical contact under the floor fort, and its ground floor shopping may have lunch in the cafe lounge, mat. The customer steps on the mat area alone covers some 5,350 square visit the beauty parlour or feet. The ground floor contains self- luxury items such as service display shelves, all of which German silverware and are carefully edited to aid the shop- and gramophone records. per. Considerable attention has been These facilities on the mezzanine gained internationally and much is given to the level of display and the and first floors provide in fact a com- known about the effect of colour and continuous movement of shoppers plete, self-contained shopping centre textures influencing a “buying" mood. from one sales area to another.

so that the housewife can both attend The emphasis is on space, and the Behind the main shopping area on to her shopping list, obtain a number main roof, which is of a corrugated the ground floor is the food prepara- of convenient services, and purchase concrete slab construction, spans 60 tion room where perishable items requirements for the home, apart from ft., which eliminates distracting pillar are attractively packaged and pre- food-stuffs, on the spot.

supports and gives the customer an

48

THE HONG KONG & FAR EAST BUILDER

VOLUME 14, NUMBER 3