June_1966 — Page 19

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TURNING

Have you managed

to preserve your status as a

"pure"

professional man . . . .

or have you allowed yourself to become a Jack-of-all-trades?

A

O

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A professional man is one who has attained the required qualifica tions for entry into a specialised field of activity having a defined code of practice and principles.

How many professional men are able to keep themselves "pure" in a place like Hong Kong where the pressures to become a Jack-of-all- trades (with all too often, its un- happy corollary) are amost irresis- tible? Over and over again, the Hong Kong architect is forced to act as interior designer (which he sometimes is) or furniture designer (which he almost never is).

Why should this be so?

Perhaps because the Architect cannot find a fellow-specialist in Hong Kong. Until now, no one organisation has been able to supply the design flair plus the manufac- turing skill which together can produce attractive yet practical results.

If you design without an eye on construction methods you get con- fusion, delay and a soaring budget. (Remember Sydney Opera House?!). But if the designer understands fully the construction facilities available, and works closely with the manu- facturing side, the result is effi- ciency, promptness and economy.

And now Hong Kong has an organisation which encompasses all the related skills and facilities neces- sary to provide a full and satisfac- tory service to the Architect.

The name

TURNING.

We are specialist furniture de- signers and manufacturers, and we have a large Contract Division to deal with all kinds of enquiries, both domestic and institutional. What is more, we provide all con- sulting and designing services free

of charge and entirely without ob- ligation. Our own Manufacturing Division, occupying a 50,000 square feet factory at Kwun Tong, is geared to produce well-designed, practical and economically-priced furniture and fittings in every field. Since the whole Company is under one central, dynamic management, your as instructing Architect are minimised and concentrated in one place,

worries

Turning's Contract Division — al- though newly created is already making a name for itself. We have furnished many local projects, the latest being the prestigious Oceania Restaurant in the splendid new Ocean Terminal, where we are be- ing instructed by Eric Cumine Ltd. So now, all you Far East Architects, "purify" yourselves! Get back your. professional status! Let the cobbler stick to his last! Call on us for all those fiddling details inside your buildings!

TURNING

CONTRACT DIVISION

CENTRAL BUILDING (3RD FLOOR!

HONG KONG. TEL: 226001

TURNING

ar East Architect & Builder June. 1966

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