1936-10-30 — Page 3

Page

Fashion Show

on

November 11th

Gloucester Hotel

at

during DINNER HOUR.

GOWNS

by

FURS by Henry & Co.

You can rely upon GORDON'S SHOES-

FAULTLESS IN DESIGN AND WORKMANSHIP, THEY ARE PREFERRED BY THE MODERN WOMAN WHO REFUSES TO BE TEMPTED BY INFERIOR QUALITY

. ነ

BEST QUALITY

HOSIERY AND GLOVES TOO.

Gordon's Ltd.

HONG KONG'S LADIES' SHOE SPECIALISTS,

HONG KONG DAILY PRESS, FRIDAY, OCTOBER 30, 1936.

Fashion

PRE-VIEW

10)

Round The Shops

LANE, CRAWFORD'S

Have just received for your Inspection, a very fine selection of Cocktail and Evening Gowns, many models in velvet, matt crepe, wool crepe. and lace.

One especially, outstanding model was in powder blue crepe with the very low cut back, and coattee studded with blue rhinestones.

RIVELLE

Will be giving a fashion show on November 11; · Armistice night, at- the Gloucester Hotel during dinner hour) when many specially selected models will be shown.

MAYOS

Don't throw your old felts away. let Mayos have them for cleaning and remodelling now, and will be returned to you looking like new.

GORDONS

The Ladies' Shoe Shop have styles to suit all smart women, not only are their footwear smart but of good quality.

Mavo's

HONG KONG STOPPE

Orders for HATS

taken.

Old Hats, cleaned and remodelled.

Gloucester Arcade,

ILLUSION*

Van Raalte

WHY SMART WOMEN PREFER CUTEX

TINTED MAIL 400 CHARM TO YOUR HANDS

CUTEX

Women of style throughout the world aros that to be obby and up-to-date, your unile moet oparkio, and harmonize in ciat with your costarca.

Tust be why they choose Jutes, thy know It is made by the world's maniera Authority. They know it atade are autasutic, that it is accomics. It applies my, will not crane ve poni ar tara an ugly colont fuferior pollas do.

Ask for gunntru Cuter being sold at "new low prices.

...

CUTEX

“Beware of imitatious

Imitators will be prosecuted JOUTE, Liquid Poli

For your

Inspection' New Selection

of

Cocktail

and

Evening

Gowns.

Solo Agents for Hong Kong &South China

W. R. LOXLEY & CO. (China) Ltd.

Ladies' Salon..

Many

Lane, Crawford, Ltd.

LONDON FASHIONS

Formality In Afternoon Dress

The tailored semi-sports dress which last season did duty from noon till dinner-time is being dis- placed this winter by the more .... ....... formal afternoon dress, "This new formal dress is simple in line and depends on its fabric and detail for its distinction. Soft black woolens Bre embrodered in 2, scattered design of dull black beads;-fine wools or crépes may be trimmed with braiding or with velvet or satin appliqués. Dresses in these materials have high close fitting or swathed necklines: pen- cli-straight almost tailored wool frocks have small turnover collar made entirely of beads or gold se- .. quins. The same type of frock in heavy, matt silk with a plain or eloqué finish is absolutely devold of-trimming and makes an effce- tive background to a necklace of many rows of pearls and a match- ing bracelet. Sleeves have a cer tain shoulder width but it closely to the wrist or to just below the elbow.

f...

The newest silhouette, shows & high moulded walatline with a de finite Empire effect. The bust is deaned by darta, tucks, and gaug- ings, a wide belt often being add ed to accentuate the Une. Another new line has back fullness on the skirt, leaving the front and sides slim and smooth. The fullness is given by gaugings, cartridge pleats, and flat fin-like tucks.. As a con- trast there are dresses which have aalim straight back and cleverly draped front fullness. Both these styles demand a small waistline and slender titted bodice. Yokes which extend in a cap effect over the top of the sleeve give the fax- hionable shoulder width. They are In smeer materials, braided or em- broidered in beads or sequins,

For the cocktail hour metal fa- brics are used to make tailored suits and plain slim dresses of street length. They have belts and small trimming details in velvet accenting the coloured thread of the fabric. A black and bold lac- quered satin with a dull finish in a design of sinall shilps and flowers

blue and allyer lamé with a small turn-down collar and short sleeves there is a full pleated skirt and a belt of wide blue velvet. Two con- trasting materials look well in re- dingote trocks, as when a rich metal material is posed over satin or velvet over cloth Tunic dresses with front or back fullness

are

made in ciré materials cut high to the throat with flattened shoulder width. These are in a variety of bright, shades with leather belts in strong colour contrast. One such afternoon dress has a pale cycla- men crépe tunic over an under- skirt of a much deeper shade.

Informal dinner dresses are in face cloth and matt velvet. They are cut on severely tailored lines, with plain set-in sleeves, turn-up collars, and buttons all down the front Ablack dinner: gown, very plain and severe, is worn with a little sleeveless contee" of "gold- lamé or with a fitted jacket of

colourings. These plain frocks and jacket dresses have displaced the dinner sults of last season save for

DAY & EVENING FASHIONS

All manner of fashions have appeared in new forms. Models of every age, and period have been adapted to auit any occasion. Choice is bewildering and difficult; as soon as one has a fixed idea that we like Edwardian elegance we are attracted by a little 1938 ensemble of a masculine trend. feminised, possibly, by old-world touches of "lace and embroidery.

The charm of the latest sport-

·ing tween, wita checked walltcont and a new stock, may appeal, and then we find ourselves longing for a soft angora tunic, muslin jabot and a loose coat of corduroy vel vet.

We pick out a tight pleated skirt and jumper with a cape coat, anti. as suddenly feel a desire for one of the new swinging short skirts and tiny cut-away jackets. And so the fun goes on.

Daring revivals in colour are delightful. Queen Anne chintz in- spires one designer, whilst another flaunts the magnificence of me- dideval days in stiff brocades and new weaves in glittering lames. These suit the flowing skirts and stiff girdles. One meets the rich yellow ratin associated with the long-trained, tight-skirted, higher waistline, and the crackling taf- retas and broches of the nineties-

Take this tip fromʼus: a look at Illusion stockings is worth money to you. For all that sheerness, clearness and loveliness wears and wears. Get some now.

"because you love leo thing=”

TRI

Bole Distributor--- Dodge & Seymour Ltd, (Ind. in U.S.A.)

Hong Kong.

which compose polonaises and..... tunles. The trained velvet din- ner-dress, BO Edwardian in its elegance, produced not only, in black, but in rich autumnal abades ranging from unripe blackberry to prune and medlar; also a tanger- ine, lacquer-red, yellow and bot- tle-green.

.

A tailored trend for evening is the latest ultra-modern effort. At its best it possesses some delight- ful feminine accessories, such as 品 posy dowers in the button- hole and a decorative belt and softly pleated lace shirt or satin front.

of

4

Black as the foundation is the standby for the most useful type, cinema ensemble. Sometimes the skirt is of satin or velvet, worn with masculine mess-jacket of thick cloque, fallie, or even broad- cloth. All-silk is useful and chan- ges can be rung in the blouse.

Expecially in winter do we ap- preciate the dinner dress that can 'be worn comfortably under a fur coat. It must be the sort of gar- ment that can look amart and suitable from fivé d'elock onwards."

How many women after the afternoon bridge-party, go on to a

VARIETY

Variety is everything this Fall: in the new hats, frocks & ensembles. We're matching this new freedom. with coiffures to suit your personality and service to suit your tastes.

cinema, and do not want the worry The Cameo Beauty Salon

and expense of going home to

change?

Colours and textures are gay-and soft in shade and finish. : The an- gora frock, with its matching or contrasting cardigan or a newer. found house-coat, has, for out-of- doors, ita cosy top coat of tweed, suede, leather, or a rough fur..

Room 130, Gloucester Bldg.

"First Floor.

For Appointment. Phone 33622

The classic dark tailored suit of furtrimmed broadcloth is useful alike for town and country, Tweeds

In making up velvet -for dress- and sweaters, slacks or pleated making or millinery use needles for. kilts may have their place in a axing in preference to pins, Need- dreas scheme. Wool is still some-

What of a novelty for the country lee will leave no marks. In tack- evening dress, but the new semi- ing velvet use only the finest cot- dinner frock, in velvet or "vel- ton, do not draw it tightly, and in vetéen, is more flattering and war- removing cut about every threa mer for winter...

Inches, as if pulled over the surface

makes a slim skirt and tailored furnishing tapestry in soft antique the style which is adapted from evening tunics can be gay and agress

peplum jacket. The colour accent is given by a bright cyclamen scart of chiffon. On a simple dress of:

the swallow-tails of the Regency period, a fashion which is new but not, generally becoming.

useful for afternoon occasions, also when worn over plain cloth skirts.

of the velvet marks will be made and will be difficult to remove.