1932-01-07 — Page 12

12

DAILY SHARE QUOTATIONS

HONG KONG: STOCK"

EXCHANGE.

SHAREBROKERS!

ASSOCIATION.

Buyer Bailar

BAJ Minimal

WEDNESDAY. JANUARY 6.

Buyer

Balleru

Bal

Kom bog, in

14.00

1,470

2001

$128

Banks

ELK Bankas} $1,479

Do. (London) ....... Chartered Banks..... 2171 Mercantile Bks. "A"

Do. Bank

*0* of East Asin.

N, O. & S. Barks...

Insurances

$5,350 Canton Insurances.....

Underwriter

$4191 Union Insurances... $410

1994

$120

$1,478

•

2194

£9

HONG KONG DAILY PRESS, THURSDAY, JANUARY 7, 1932.

Christmas Competition

WRITERS OF THE Results Of

Results Of Final

BEST LETTERS.

1st-$10.00 Competition.

Mr.. W. E. Ray, E.R.A

H.M.S. Parthian.

2nd-$10.00 Competition.

Mr. H. L. Pau,

L

19, Bowrington Canal Road,

3rd-$10.00 Competition.

Mr. H. F. Vigar,

O.P.O.'s Mess,

H.M.S. Hermes. 4th-$10.00 Competition.

Mr. W H. Bay, E.R.A., HLM.S. Parthian.

5th-10.00 Competition.

"$1,300"

44

LOF

North China.........................

$410/2

$650

Yangtaso InsuFDECOR China Fres

$500

$1,250 H.K. Fire

$1,200

Skipping

Douginsas

ACESTY

395

#26

196

132

80/

35%

Shell Transporta...

60/-

325

Mining

$50.00 Competition.

}

Yonzaola Gold Fids.

Benguatan #11

1

Mr. J. E. Smith, A.B.,

H.M. Submarine Olympus.

Kailena

27/4

30/

Langkala.(single)........

T4.06

Explorations.......

¡T2,40

T24

Shangbai Loans ...

T450

THE LOVER'S

+

10

12,9'

1

$15

$39

| T,4,BE

[12.70

Steamboats ..................

Indos (prof.)

Do. (dot)

Water-hoatac

Raabsa

Tronoh Minos.

Docks, WharVOR,

Godowns, etc.

H.K. Dock

Do.

Shanghai Docke

טני

1.9F Taid

H.K. & K. Wharfs...

Providents (uhi

3154

36.35 $3.40

35.38

- Do. (new)

$2.40

ΠΙΣΩ

329

$10

S. China Motors “A”

$10

310

**1,9!

T.8

New Englaserings

Hongkews.

Kanda, Hotels, and

Ballidings

H.K. Hotels (old)... $15 25)

15.25/130

$141

Do, (now) $14,68

#821

H.K Lands 182.20

T.90

Shanghai Lands ...

312.15

H.E, Realtys... ... $11.90

319

1177

tat

***

177

"18

Do.

$801

Star Ferrion

3:0

$27.80

Do

(part.pd.)

A

$29.20

$25 $37.70

29:30

Humphrey (old).

Do. thew; } $18.

Chinese Estat0#

Dotton Mili

T13.20 Ewos T15.00

S'hai Cottons

T14 Zeong Singe.......

Public Utiliktem

Tramways

$15.80 Poak Trams, (old) ... | x16.85

(now)... $3

Taumati Furries

China Light...

****** $791

H.K. Electrica $791

Macao do

富

Bandaloun Lights...

5.3 Telephones (fully pd.)

$29

T17.90 Cuina Buses

Tractions......

(prof.)

Industriala

$0.50 China SugarH

$89

Malabon Bagara

1/4 Caldbock,

[ford.)

T.10 Macgregore prof)

Canton Lues

1.

***

Cements (oumb.)... 810,65)

(old).... (ROW)...$ ་་...་.་-ས་*4

· Do. Ropes $15 Ch Agriculture......

Dairy Farms $29 Der A. Wings

17

Do.

81

30

Do.

Miscellaneo

Do Constructions, (old).

Lane Crawf.ruk)|

::

98/961

T.23

18

| 27,60%-85

8

A

7-

$29

ht

F

$14

$181

$1

$0.50 Apusements (old)

$15

Ch. E'tainments (old)

317

་་

ફાર

(new)

$100

$5.86 1

$1.80

Do.

(bew)

$:.90

$6.70

St

$6 tu

(new)

*.*

Mackintoshe

Nauyang Tobacco...

$4.75

$104

Sinceres

$16

स

Wm Powells

$3.79

210

8. C. Enterprises... 35-

60% Blad. G. Bonds... 88,

prem, 2H, K. Govt. Loins... $102

LOCAL AND REGULAR OUTWARD MAILS.

rin

Contos

Mushaf and Wuchow (By

direct aheamer)

17.15 am, & 7.00 8.73. .00 14.

7.00 pm. 1.00 P.D.

Mr. W. II.Ray, E.R.A.

H.M.S. Parthian,

PROGRESS.

The following letter was amusing but tue long, we give parts of it below. -

Dear Sir, Herewith please, find my entrance form to attached ad- Fertisement which I consider the best that has appeared in your valued paper, between the stipulat ed datea of the, competition.

em-

I have chosen "The Lover's. Pro- gress" (Mackintosh's advt.) not be. cause I am in love, or havo any pretentions of to becoming bellished in the near or even distant future-but because it so thoroughly depicts the true atmosphere wherein the young man moves in the Coloris, ~ Clothes are, of the utmost import, and make the man hero in Hong Kong. Mackintosh have grasped this attitude of our bright young people and ably exploited it.

My advice to the young fellow in Hong Kong is "Go to Mackin- tosh's, They'll make you!

But

I'm not yet in the swim. one day "go to Mackintosh's and then plunge in head first. not care if I drowni

I'll

The Lover's Progress" is best because in just so many bright illus trutions, captioned with just so brief expetitiides, it tells the same story I have told in two pages of scribbled sentences! (The ty pagea in question were cul vul, because. though amusing in parts, they had no relation to the reason's why the writer considered this advertise. ment the best.-Ed.).

The whole advertisement is well laid out.

Final $50.00 Contest VOTED THE BEST

ADVERTISEMENT FOR BLACK AND" WHITE, ISSUED BY DODWELL'S VOTED THE BEST FOR THE whole -PERIOD OF THE COMPETITION.

THE ADVERTISEMENTS VOTED THE BEST BY QUR READERS' ARE REPRODUCED ON THE OPPOSITE PAGE.

NAVAL MAN WINS FINAL COMPETITION.

We publish to-day the final results of our Christmas Competition. The Competition was divided into six contests, the Arst sve, for each of which a priża of $10.00 was offered, for the best letter giving reasons for the writer's choice of what' he considered to be the most effective advertisement of the week, and the sixth competition for the best letter giving reasons for the choice of what was considered the best advertisement for the perted under review, that is ba tween the dates of November 21 and December 25,

CHINA AND THE NAVY..

The competition has proved very popular among our readers and extremely interesting, to us. Points of interest are the large number of letters, from. Chinese readers; many of these were not sufficiently well expressed to be considered seriously as possible prize winners, but none 'the less showed a keen appreciation of the good points of the advertisements Chosen. The extraordi- nary divergence of opinion as to which was the best advertisement each week wag'also interest» ing, the only advertisement that won “hands down" on popular vote was that issued by Mackin- tosh's, Ltd., which is reproduced on the opposite page, though Caldbeck, MacGregor's advertise. ment, and that of the Dalry Farm, pooled about 60 per cent, of the votes in the 5th competition..

A keen interest in the competition was shown by men of HM's forces, a naval man, Mr. W. H. Ray, writing the winning letter is no less than three competitions, another naval mau, Mr. S. F. Vigar; winning the 3rd contest, while Mr. J. E. Smith, A.B. of H.M. Submarine Olympus, has been adjudged the winner of the final $50.00 competition.

*** A curlows feature is that on no occasion has the writer of the winning letter chosen the advertisement which was acclaimed the best by popular vote.

THE WINNING ADVERTISEMENTS,

Of the advertisements that gained most votes each week four out of the six were for forms of drink, Dodwell's advertisements for Black and White Whisky being voted the best In the 2nd, 3rd and 6th (final) contests, and an advertisement for Champagne issued by Caldbeck MacGregor's tying for first place to the 5th contest. One of Mr. Kobza's advertisements for portrait photography was voted the best in the first competition, Mackintosh's ran away with the votes in the 4th competition with "The Lover's Progress" whlle" the Dairy Farm shared the honours with Caldbeck MacGregor's in the 5th contest.

forced to road what is said under each illustration!

The apacing of the whole advt. is elegant. The type used, the frame work surrounding the adser, tisement and the size of it as a whole, is a smart piece of work. It has just enough white space in it not to make the type look con- jeated.

THE WINNING

LETTER.

KOBZA STUDIO ADVERTISE- MENT CHOSEN.

H.M. S/M. Olympus. What is there more likely to arrest

Mackintosh's in this single advt.. have so departed from the ugual dope dished up by tailors in their advts., as to make it make it a the renders of a pewspaper's otten pleasure to read it! There is not sion (especially in a Colony of more opa single "Forfect fit guaran-{

health, rest, and good companion ship, but never a dull moment. Quite rightly does the advertise meat round up with those beld words, Travel Empress." Who would choose otherwise

»

Last, we have the information as to where to enquire for further particulars, and even here we are. faced by The World's Greatest Travel System."!

An advertisement which combines every necessary quality and none of the bad qualities. It stands as

of challenge to, any other steamer and has a terrific selling power.

sort

It is well spaced with,,,Orders executed in 24 men than women) than the face of

hours" in the whole 3 colums, 12 a pretty woman? Maybe for only a A real hundred-per-cent. advert.

the phrase The Lover's Progress"

ADVERTISEMENTS.

1st-$10.00 Oʊmpetition. Issued by Kobza Studio,

2nd-$10.00 Competition. Black and White, issued by Dod-

·well's

3rd-$10.00 Competition. Black and White, issued by Dod

well'a.

4th---$10.00 Competition,

The Lover's Progress," issued

Mackintosh's, Ltd.. ata-$10.00 Competition. Champagne, issued by Caldbock,

Mabgregor's.

Turkeys, etc., issued by the Dairyj

Farm.

$80.00 Competition. Black and Whito," asued by Dod

woll's.

THE LURE OF TRAVEL.

CANADIAN PACIFIC 5.S. CO. ADVERTISEMENT.

Dear Sir,-To choose the best from so many good advertisements is no 'easy taak. Yet. I must choose ons I have not written, of before, and that is the one of the Canadian Pecite S.S. Co. which appeared on Monday, 21st December.

All of us in Hong Kong, are; so greatly dependent on the sea, that this advertisement must appeal to Fall Wo think of the son in various ways. Trade, travel, leave, or mail, this announcement appeals to all

Fairly large and situated on the shipping page it needs no added prominence, but even receives this by means of the illustration. Thia gives one an impression of the might and splendour of the boat.

The top right-hand display 'must' attract those who so far have been content to be told of the world by books, or friends. Impressive, trus, and proverbial, it is a phrase naver. forgotten. It will stir the tired, or the nervous, into taking interest. The next and principal display tells us that this boat is the veritable fast, and luxurious is all any per Empress of the Pacific. Large, son can dak for. To have sailed in this boat will be something, to talk about, a thought, or memory,, to treasure. Also it will appeal to firms with goods to export, been-ase it gives an aspect of speed, with

and it deserves to be at the top of security, which is all-important.

in a type exactly suited to the inghes of space, yet one is made i moment, yet in that moment, one the lot... And so my choice must go. Next, we have time of sailing und aix. in all are attention compelling be obtained and that orders will be cannot help but notice the words back to the western continent, who destination printed boldly so as, wo

whole lac out. The illustrations,

"because it is so reminiscent of Fou gasses work in Punch.

to understand that a perfect at will expeditiously attended to.

True advertising, where real effect obtained, is only got by the gentle art by taking out by putting inf-Yours faithfully,

Ariel Fougaasas work is well-is known. One automatically glances at stuff resembling even faintly, work in Fougasses style, and it is for this reason Mackintosh's advt.. attracte immediate intercat. One is

S. MAINIDER,- IA, Queen's Terrace, Homuntin.

BLACK & WHITE

WEEK DAYS.

SUNDAYS & HOLIDAYS

FOR

·FROM

Frox G.P.0.

BURUNGWAN Banon P.O;

FROM G.P.C.

'COM SKRUNDWAN BRANCH 2,0.

(By 4,00 pas.

(7.15 am, & ƒ 7.00 am; &′′ 15.00 p..

17.00 p.m.

4.00 p

9,00

(('8.15 am, & [8,RO 1., &

Katch #ni347)

BLACH & WHgt£*|

(7,36 mm, &] (80

Mazas & Thinshan

Wongmoon (exopt Saturdays) Kukong (except Saturdays). Fatahan and Wachow (By

Train)

• 11.15 p.. 5.00 pm.

1.80 p.m.

5.00 p.. 8.00 p.

1:18 P Bundays 8.15 .. only (6.00 pra

7.16

7,15 m

Tal O

Til Bo

Bla arrawbe

Cheangabow

Aberdeen

"Stanley ...

Autat

Fingahan, Santin Shatin,

Shatankok and Sheung-

Balkung

Namian, Shokki Taiping

1.00 p.m. 19,00 km: 18.00 p.m. (8,00 m.

8.00 pm 11.00 p.m.

15.00 p.m.

8.00 1,1. 11.30 p.,

1.30 am. Sundays 8,30.3. Lonis

6.00 pm

8.30 am..

2.00.p.3

TOO

7.00 р..

Sole Agents:

DODWELL & CO., LTD..

THE WINNING ADVERTISEMENT $50.00 COMPETITION.

Your Photograph-Inexpensive Yet Priepless "just" Ave. words, that's all, yet containing a world of meaning. Inexpensive Yet: Priceless-My Photograph-funny I never thought of it that way bo fore. And so one is induced' to read Those who love you will be happier to receive your photograph, than anything else you might give -That's an iden, by jovo yes, That will solve the Xmas present prob Jom

for ine--(Inexpensivo--Yet

оп

12

| Pricolom ?-the words recurr) yes!

I'll have my photograph taken.

I submit this advertisement is the beat one that has appeared in the time stipulated, in the rules of your. competition because an advertise ment should posses firstly, some. thing that is going to attract the reader's eye. In this case the cap- tion which follows the photograph in Bo worded as to set the reader's mind thinking. In the words that follow a suggestion is carried to the reader's mind, and an idea is im planted-so that the reader has his or her photograph'taken, so bring ing trade to the advertiser, after all isn't that what an advertise- ment is for t

JAMES. E. SMITH, A.B.,. H.M. Submarine Olympus, B.N. Dockyard; Hong Kong.

CHOSEN BY WRITERS OF

WINNING LETTERS.

1st-$10,00. Competition." Gas Company advertisement.

Rad-$10.00 Competition. Ovaltins advertisement.

3rd $10:00 Competition. Sunny Leghorn Farm advertise-

ment,

4th-$10.00 Competition. Toys, issued by Lane, Crawford's 5th-$10.00 Competition. Oriental Co., Shes advertisement.

* 60,00. Competition. Kobza Studio advertisement,

can beat the world with their pub licity.Yours sincerely,

W. H. RAY. W. H. Bay, E.R.A..

H.M. S.M. Pathian, Hong Kong.

shall remember same.

Now, we come to the actual trip. The best of comfort and service mean an happy voyage, and we art now sure that the trip will give ua (Continued on Previous Column")

Your Photograph-

Inexpensive, Yet

Priceless

Those who know and Jove you will ̈ be happier to receive your photograph than anything else you might give Our artistic porta are personal gifts that will be both valued and admited," Sepia, Grey and Colour, Finish Photographe From 4o a ♬ to 17′ x 14

$35.10 860 a dozen,

Slidings Day and Night.

KOBZA STUDIO, 4 THE ALBANY,

Tel: 21070,00

Pleast telephone for appointment. Elsition of Photon, až znð appeletmente zumda; boy KOMOR A FONDS, Tork Blägg Chaine Kandi:

CHOSEN BY THE WRITER OF THE

BEST LETTER.