1931-03-14 — Page 3

CENTRAL

ROUND THE WORLD | ALONE.

THEATRE MAN IN 37-TON BOAT

TO-DAY ONLY At 2.30, 5.10, 7,15 & 9.20 p.m.

THE GRAND ARMADA OF JOY STEAMS INTO PORT

The si WONDER SHOW!

HIT

THE

DECK

- JACK OAKIE

POLLY WALKER and thousand other singers, players, dancerk and beautiful girls Directed by LUTHER 'READ

MUSIC, COLOUR,

COMEDY.

:

TO-MORROW.

A LOVE

THIEF!

YET HE LOVES HER

MADLY!

SEE WHY!

EVELYN BRENT CLIVE BROOK

IN

Slightly Scarlet

A Paramount Picture.

Bookings at Andersons and

the Theatre (Tel. 25720).

LOCAL MAPS

Peak District,

Kowloon,

Victoria, New Territories.

HONGKONG DAILY- PRESS.

REACHES SINGAPORE.

13 -ו

HONG KONG DAILY PRESS, SATURDAY, MARCH 14, 1931.

ENGINEERING AND BUILDING

EAST AND WEST.

A Great Gorman Scientist,

Capt. Edward Miles, in his 37- tou yacht, Sturdy II, arrived at Singapore last Friday on his Bo cond attempt to sail round the world' alone,

Dr. Kurt Rummel, Principal of Mr. Miles, who is a business niantho Heat Economy Bureau, Dussel- dorf, is the first recipient of the frum. Memphis, Tennessee, in au interview with a representative of Melchett Medal "awarded by the the Straits Times, said that the Council of the Institute of Fuel, Sir David Milno Watson, making object of his trip was to find some- thing to occupy his time. He also the presentation, said there was no intended, in a simple way, to study one more worthy to receive the the different people, for he said first tedal than Dr. Rummel, who, that there would be leis misunder- when the German iron and steel under standing if every nationality knowdustry was Inbouring

great difficulties in 1918-19, found each other biter,

On this subject he intends to the organisation at Dusseldorf write a book at the conclusion of fis the purpose of reducing. fuel has trip, dealing with his adventosis. To-day that institution em.

peoples.

IN THE FAR EAST,

FIRMS WHO DO IT MAKE

4

PROFITS.

private corporation is building | ENGINEERING. ADVERTISING Tokyo's, first subway, boring 10.3 miles, traversing Tokyą north-east- to south-west. Two and a half miles of this system are in opera... tion. The second system, now an- nounood, plans to link the busi

The British Economic Mission's visit to the Far East' discovered at nos centre with the western mai. dential districts of Skibuya

least one important reason why and Ikebukuro, using 12 miles of

British engineering orders have tube, costing about y60,000,000 fallen off in that country. British merchants in Japan said that they This project is launched partly to alleviate the unemployment pro

of advertising support, being com- blem. Osaka's is even more ambi were hadly treated in the matter tious, calling for 18 miles of subpelled not only to prepare their way and 15 miles of elevated lines,

THE SILVER SCREEN.

QUEEN'S THEATRE.

"SO THIS IS LONDON,

Will Rogers will have no other. Reyeon wife than the adurable Irené Rich

Some years ago, Will, the genial wit and philosopher, esRLY- ed to star in a few silopt produc- tions and Irene Rich was his screen wile then. When Rogers signed up with Fox Movietone he proposed that Miss Rich be east again as his leading lady.

wid

The result is screen history, "They Had To See Paris" nothing short of a sensation and added vitally to Rogers' already wide popularity.

When it was decided that his se cond venture un the audible screen was to iw So This London," which is the Queen's Theatro's current at traction, none other than Irene Rich would suit Will Mr. Hiram Draper. Being a far scoing woman, Miss Itich, who was play ing vaudeville engagementa, had a clause in her contract which would allow her to do what she most wrint.

screen once more.

to be completed by 1035. Boring copy but pay all the publicity ex- on the first subway section, a nine-penses attached to renting a mar- mile line running from the main ket for the manufacturers' goods. They point out that the only foreign tures and bontact with different ployed no fewer than 1,000 fuel railway station on the north south-interests which operate at a worth ed to do-be Will's wife on the technologists. As a result in Ger- ward through the heart of the city while profit in Japan are those many the average costs of fuel in was begun laat winter. The build-

whose advertising campaigns are the iron and stool industry huders have to tunnel "under two

financed by the home end of the been refused by 15 per cent, Dr. goodsized rivers.

business. Rummel had set an example. for. the whole world to follow, for he had over kept his sejentifie know. ledge to himself.

Mr. Miles anid that this was his second attempt to circumnavigate the globe. On the previous ocen sion, he left America, on Aug. 20, 1928 in his yacht Sturdy 1, which he bad built himself, taking two years and four months for the task,

That trip ended in the Red Sea,. after a journey of over 12 months, which included crossing the At lantic.

Destroyed By Fira,

Japan Wins!

Shanghai Waterworks.

་་་

Commenting on this, the British the Export Gazette, defending manufacturer ndds:--

"Certainly the manufacturer should meet these charges, but it is not in huison nature for a min whose knowledge of the market sometimes extends little further than its geographical position to deyote a substantial sum annually to such an end. Can importers honestly say that if they took the

The engineer-in-chief and man- ager of the Shanghai Waterworks 2. Co, has suggested that an export to A Japanese firm has succeeded in acist in the proposed inquiry should be obtained from America obtaining the contract for a rail

on the ground that the source and way bridge in Siam against Euro-purification of the Shanghai water Disaster, however, put an end to pean and American competition supply are very similar to those of the voyage, said Mr. "Miles, for, Its success is hailed in Japan as American cities situated on rivers after covering 150 miles of the Red-portent of further triumphs like the Mississippi. A member

field which #

Japan has Sen, his boat caught fire and wàs

of the Council pointed out that trouble frankly to discuss the mat been unable to en- destroyed. He just managed to hitherto

the chief probleni is chemical filtra-ter with the manufacturer, review- escape to the lighthouse

The value of the contract tion, and that in recent years con- ing it from both points of view, ut Hafter. Nifi in a small bont,

in only 3.60,000 (£6,000), but it siderable advance has been made they would not gain his, sympathy was secured by an elaborate scheme Nothing dannied, Mr. Miles re-

on this question by experts in Eng and support 1 Proof that they turned to Americs, and with help, of co-operation. The Government land. The Director-General repli- I would is provided by those who built a scend Sturdy in five railway engineer prepared the do-ed that officials of the company The trouble of the British mer-

wcnths.

Speaking of his present trip, Mr. Miles said that after the vessol had bron built, he took it to Port Said by train and steamer. The vouse was launched at Port Said after the riggings were fitted,

He left Port Said on his present trip on Sept, 28 last year, and has called at Port Tewfie, Port Sudon, Massowa, Eriteren, Perim, Ades, Colombo and Ceylon.

in

sign, and the cost was fixed in con-

have done so."

took the view that there was no chant in Japan in regard to ad sultation between Government and large city in Great Britain invertising is pliented in China and private stoel works, the shipping which the conditions governing the other parts of the Far East. It is line concerned, the

Japanese supply of water were comparable not alone the British who are Federation of Bridge Constructors, and the great trading firm of Mit- sui. It is admitted that the price does not allow of any profit, but Mr. Egi, Minister of Railways, declares that the development of

foreign market for Japan's ca- ginooring industry monns more to the nation than immediate «gain.

Chinese Tariff Reduction,

those obtaining in Shanghai, and it was for this reason it had been suggested that the expert be obtained from America.

Home Purchasing Agents.

The recent criticism in Singapore of the system of placing orders for municipal supplies through agents at home to the alleged.disadvantage of local merchants has brought spirited reply from Mr. R. J. Farrer, President of the Municipal Commissioners. At the meeting of the. Commissioners be made lengthy statement setting out a number of instances in which he cnntended the agents, Mears. Pierce and Williams, had, owing to local knowledge, proved of invaluable help and saved then large expendi

josing business, but Americans, Japanese and Gernuas as woll. The root cause of the trouble is the agreement old fashioned agency between the manufacturer and trading concern, in which the latter is expected to pay for all advertis- ing out of representation expenses and.commission.

In the past, it was not difficult to start an engineering businesa in the Far East. Most manufacturers were willing, to contribute from a year towards re- 8500 upwards. presentation expenses and with ten to twenty such subscribers the overhead and living expense of the agent was assured. If he did some business, so much the better. If he failed to hook orders, he was not out anything. A manufacturer called upon to subscribe a stipu lated annual, sua in addition to the legitimate agency commission, is in **What I am going to say-

no mood to incur any furtrer large to-day," said Mr. Farrer, will, I expense in advertising. The agent hope, convince you and the public gets for himself all that the traffic that it is the local knowledge of will hear. He needs it. Travelling these two gentlemen that make their expenses, heavy cable tolls, squeeze, ervices so valuable to us. The news-exchange losses, bank financing and papere have really suggested that other charges incidental to doing the reason why the executive back business in China leaves nothing. these agents is use of their for advertising. In a country friendship for them. On my own where banking the order depends behalf, on behalf of Mr. Marsh, and largely on the size of the squeeze, on behalf of the heads of depart why advertise ? ments, I repudiate that suggestion

Mr. Miles will stay in Singapore for a few days before going by

Under the new Chinese tariff the steamer to Fava where he intends

duty on electrical machinery for to spend three weeks. Then he power generation and transmission, will return here and, set sail for prime movers, and boilers and the Philippines, Hong Kong, parts, has been reduced from 10 por cent to 31 per cent, ad Japan, Honolulu, several ports in

rolorem, Machine-shop tools (in- Central America, pass through the cluding electrically-operated types) Panama Canal to Cuba, New Or are also subject to a reduced duty leans, Memphis, Chicago, Detroit, vent, instead of 10 per cent. The duties on railway and Buffalo, Albany and thence to New tramway supplies have been simi- tur. York.

larly reduced. No change is made in the 10 per cent, on cords, wires, "I have had good weather on the cables and other electrical materi 'whole,” said Mr. Miles, "The only als not otherwise provided for, or time met with bad weather was in the 19 par cent. on telegraph in the Mediterranean. I found the and telephone instruments and heat terrible going through the Red Sea. This was the worst part of the trip.

2

East to West Alone. Asked his purpose of making the trip alone, Mr. Miles said that the fent was actually to do it alone. Lots of people had made such trips in company with others.

parts.

:

Stainless." Silver?

Naturally the low price of silver has given rise to consideration as whether greater, use of the metal could not be made for the manu facture of articles of utility at Prices more sommensurate with the intrinsic value of the silver con- tents. In this connection, Messrs. Sutnuel Montagu and Co., in their

I

No real progress can be made in a lying one". Mr. Pierce was building up a market for engineer Engineering products in this part of the Singapore Municipal from 1901 to 1917, and Mr. Willians world unless the advertising is paid was under him from 1905 till Mr for by the manufacturer and the Pierce resigned when he became copy prepared by his own publicity Water Engineer, which post he held staff." until 1991, when he went on special the Singapore water

"HIGH SOCIETY BLUES."

Janet Gaynor and Charles Far rel make their debut as ukelela strummers extraordinary in "High Society Bluca," Fox Movietone romance, coning to-morrow to the Queen's Thantry,

Neither Miss Gaynor nor Far- rell over have had n musical "double" and they make no ex- ception when called upon to play ukcloles. Miss Gaynor took a course ofake" lessons from the greatest native teacher on re- coat trip to Hawaii.

..

Miss Gaynor sings four songs and Fany sings five. The music al score was written by Joseph McCarthy and Janes F. Hanley. McCarthy is co-author of "Ric Rita," "Irena," "Kid Boots" and many other famous productions: while Hanley has written scores of popular song hits.

The director. David Butier, also directed the Gaynor-Farrall team. in 'Sunny Side Up." Others pro minent in the cast include William Collier, Sr., Joyer Compton, Hedda Hopper, Louise Fazenda, Lucien Littlefield. Brandon Hurst and Giegory Gaye,

CENTRAL THEATRE.

"SLIGHTLY SCARLET."

Clive Brook, recently engaged in fim-making at Paramount's Long Island studio, celebrated his return t Hollywood by making one of th biggest pictures of his moving picture career, to date. The new Brook vahiele, in which he is co

starred with Evelyn Brent, in "Slightly Scarlet," which will show at the Central Theatre to-morrow". "Slightly Scarlet" is Brook's first West Coast production since he made Charming Sinners." with Ruth Chatterlon and William Powell. After making the latter picture, he vacationed in Europe, returning to the Long Island studio. of Paramount to make "The Ne turn of Sherlock Holmes." After that he appeared with Ruth Chut- terton again in "The Laughing Lady,"

"HIT THE DECK."

One of the most striking dance numbers ever presrated on the talk- ing screen is a feature of Radio Deck," showing for the last time Pictures musical comedy, Hit the

to-day.

The mermaid dance is the novel number which has won ninim from all who have aen it. Trained by Pearl Eaton, famous New York. dance director, the girls present a its steps and movements. than 300 people take part in it and form a background for this clever

Only three people, excluding Mr.annual trullion letter, state that it work to Johore, where he found the that the only foreign engineering routine that is altogether now in

Miles, have succeeded in sailing round the world alone. These three, ailed westwards, were Josh Slockan, an American, who accom plished the feat in 1809, Harry Pidgeon, also an American, in 1827, and a Frenchman, Alain Ger- bault, in 1928.

"Great credit must be given to Josh Blockan," said Mr. Miles, "for he had to go round Cape Horn during his 40,000 miles trip. Tho Panama Canal, which had not then been opened, was made use of by the two others."

even more valuable.

Source of

supply.

It can be categorically stated manufacturers who have built up à ninrket in Japan and China are those whose advertising campaigns are financed by the home end. In the first place there is not a single engineering firms in the Far East that can afford a publicity staff in- telligeat enough to draw up con-

different lines of engineering. vincing copy for twenty to fifty.

A glance at the China and Japan Hong Lists will disclose that the leading engineering manufacturers of America and Europe are. repre- sonted here by not more than a dozon Arts. In many instances one engineering firm will represent forty or Afty different manufactur

should not be beyond the powers of solenes to find some way to provent or to minimise the ten- dency to tarnish, which is consider ed and of the groat drawbacks of and makes his own publicity burcou silver as a medium for the applica prepare the copy, comes out ahead tion of the arts and crafts. The in the keen competition for busi- discovery of stainless steel has ness in this part of the world. proved of inestimable value; is it Those who have been most success- not possible, therefore, that dis- ful haye maintained a direct con covery of a means for the treat- tnet with the publisher, supplying ment of silver would be equally or him with all their literature, items and articles on their netivities in Asin. The rapid growth. of the advertising agency business in the last decade together with the ten-. deney of the latter to hook up with other intermediaries, has de-

These firms have unusually stroyed the old intimate relation-or

heavy overhead expenses and must ship between the two principals, distribute their meagre advertising the manufacturer and the publish rx. The system as applied in the allowances over a vast territory, in United States has its undoubted purely local mediums..

Not one of these engineering advantages, but in foreign public. ity, when several intermediaries, firms, even the biggest and most come between the publisher and prosperous, enn afford to advertise all their Various engineering the manufacturer the system worke specialties. At the utmost, all they out to mutual loss.

cân do is to take a limited space

Hangchow Waterworks.

The city of Hangchow has ob fed permission to issue a ten year $2,000,000 loan for the con struction of a municipal water works. The loan is secured on the future profits of the waterworks and guaranteed by the Municipal Land

Mr. Miles declared that he was the first person to go around the world alone in an easterly diree. | Tax tion.

"It is really not the correct way," Subways in Japan,

he concluded, "but since it has Tokyo, which began her first been done the other way, I thought "underground" five years ago, has For these and many other rea I would try and do something dif- just adopted plans for a second sons, the engineering.manufacturer in an engineering publication and ferent."

subway system. Osaka is in the in America, Europe and Japan, is give a few of their principals occa Mr. Miles, who is 51 years of midst of a subway and, elevated not receiving fall returns from hissional publicity Macy of these aye, is a member of the Pilgrim railway programme that will cost advertising expenditures in this engineering firms fritter away their Unless the advertising funds in mediums that Yoht Club, Brooklyn, N.Y, and about y,103,000,000, and give the part of the world. the Yachtman's Association of commercial entre about 33 milos manufacturer taken a deeper in-fail to reach prospective bugers of

machinery. Amerien, Detroit.

of rapid transit lines. The third terest in his advertising and general

- The home engineering: manufac His vessel in 37 foot long, has a and fourth cities, Nagoya and publicity, he will make little pro draft of it, ins., a dieplace Kobe, have drafted subway plane gress in introducing his products

applied to ment of B tons, and is fitted with and

the Central in these markets. Far Eastern Government for approval. A Pericu. an, oil engine developing 20 h.p.

turer who places and pays for his own advertising in China or Japan,

(Continued on previous column,)

number.

More

Jack Oakie and Polly Walker, featured in "Hit the Deck," also present the latest dance steps in this nautical-musical comedy.

$8.00

keep you touch with Hong Kong newn for six months

AFTER YOU GO AWAY

and you will certainly want to know what is bappening. Send an order for the Weekly Bere to he sent to you." We, at 11, Ico House Street, will do the rest

QUEEN'S

FINAL SHOWINGS TO-DAY Ar 2.30, 6.10, 7.159.20

America's Own

Internariand

fún..

giving,

ambat

sodor

WI

Rog

A POX MOVIETONE

MAN

AMERICAN'S

SO THIS IS LONDON HILARIOUS

with Irena Rich

Frank Albertson Maureen O'Bailles a Lumsden Hory

Bronwall Holcher

ADVENTURES

IN

ENGLAND

· Added Attraction ---

Kentucky

Jubilee Singers

FOX NEWSREEL

TO-MORROW

The Screen's Sweethearts

HIGH

JOCIETY BLUE

that scintillating "Sunny Side Up"

trio

Janet

GAYNOR

and

Charles FARRELL

·∙Directed by DAVID BUTLER

A sparkling all-talking musicial FOX Movietone Romance

presented by William For?

Fox Movietone Musical Romance.....

STAR

FINAL SHOWINGS TO-DAY

At 2.30, 5,30 & 79.20."

CLARA

BOW

"IT"