1928-02-24 — Page 10

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THE HONG KONG DAILY PRESS, FRIDAY, FEBRUARY 24th, 1928.

LANE, CRAWFORD'S

LADIES' SALON.

ARE

SHOWING

A NEW DELIVERY OF

HATS

TO-DAY.

PAMELA

Has Now For Sale A Selection of

Pinet's Shoes.

Brocade and Satin

for the Evening.

Patent Leather and Kid

Black

for the Afternoon.

Also

Marocain Coats for Spring Wear.

13, Queen's Road Central.

NEW SPRING HATS

Just Arrived.

ALL WINTER HATS,

FROCKS and JUMPERS

At 35% discount.

York Building,

Chater Road,

THE SIGN OF THE LANTERN

Tel C. 4864, :

TO-DAY

is the First Day of a

WONDERFUL

BARGAIN

SALE

Evening and Day Dresses

Hats, Cloaks and Flowers.

All Paris Goods

At Franc Prices.

Madame R. Sarrault.

The

WOMAN'S PAGE

THE CUNNING OF THE FAIRY GOD"" ¦ROUND THE TOWN,

SIMPLICITY.

MOTHER.

SOME CHARMING EVENING A SALE AND A PROMISE.

FROCKS,

Men, they say, were deceivers ever, perhaps that is why (since many of the most important design ers of women's clothes are men) the new styles are so deceitful. That artful simplicity-just a few tucks. a godet or so, insertions and ea gustations, how easy they look, and cut how exceedingly complicated they are.

Madame Sarrault is starting à sale today, a wonderful sale in which everything-day and evening frocks, hats and cloaks, are reduced to the lowest possible figure, some nsiderably lower than you would consider possible.

But that is not all. Madame is setting out next month for Paris and will not be back until Septem- ber. She is leaving No. 10, Ice Our grandmothers who liked the House Street, in capable hands and money they spent on dress to be business will be carried on as usual obrious would think the new frocks there, though her customers will which Paris bas seat to Pamelasmisa Madame's delightful presence. very poor bargains, for most of them have an trimming in what i used to be the accepted meaning of the word. Just plain little gar ments of pastel coloured "georgette, many of them without even a flower. But these same little garments seem to dance, to whisper of youth and Inughter even as they hang demure- ly in the wardrobe. For here a wonderful pattern of tiny godets, there queer shaped panels from one shoulder, or a strangely cut skirt, gives the movement which makes them far more attractive than any' elaborate ornamentation.

Alas for those of us who used to flatter ourselves we could make our) own* evening «frocks; more than a gift for catting, is needed to-day, you must have a talent for it. The three yards that used to take al dress of quite a respectable length, | won't go very far when cut on the" bias for the insertions and panels i

of the shortest little dance dress of to-day. And above all finish, perfection of finish, is everything when so little trimming is used.

Let me tell you more about some of the frocks I saw in Pamela's. There is a flame coloured georgette eut on princess lines to just above

An example of the more decora- the knee where it softly flares into five jumper mits designed for this a mulitude of tiny godets, two rows Spring. It combines a stockinette of them, which look like the ruffled jumper with facings of tweed, and petal edges of a flower. The a tweed sikit. The soft blosing straight strips which hang from of the jumper, with a faced open- rach shoulder are tied in a loose ing at the waist and neck is worth bow well down on the back, and noting. 4. .: there is a drooping flower low on

the left hip in front.

Jaffre blue georgette is used for

a more elaborate type of picture What is she going to do in Paris? frock with an ankle length hem. She is going to do what every The added length is given by means

of a scalloped insertion of taffetas: woman dreams of doing there, shop, which also serves to hold out the for herself and for you. fullness, and a deep bem of net

in the same tone. The skirt bas By erezy mail she will send home large fat velvet flowers in tones of fresh goods chosen with her own pink and apricot appliqué on it and there is alao a lacing of cerise particular skill and for our parti ribbon on the bodice.

cular needs here. What is still

A very smart black frock has a better she will very definitely shop double skirt cut somewhat similarly

to that in the illustration of the for her clients. If before she goos Bernard model on this page. The bems are edged with black lace, and you tell her what you want she will A stitched belt with a large square get it for you, and during her stay diamante buckle in front gives a she will be your personal buyer in very chic finish.

One of the most charming the best.dreas market in the world examples I have seen of the use of if at any time you let her know your, two materials is a dress" of pale green georgette and satin. The needs. satin is used for two geometric in- sertions on the bodice and the

This means more, however, than u

very deep hem. From a series of visit of a few months, for the work horizontal pin tucks on the left hip that Madame does while she is away harigs a cleverly cut cascade of the

satin secured by a brooch of will go on after she returns to us; brilliants set diagonally to repest which she will not do without leav the line of the Insertions on the bodice.

ing a capable agent in Paris.

THE PIONEER SILK

STORE

Particularly invites your inspection

TO-DAY

Tobralco SiK,

Self Stripe Spun Silk,

All White Cantonese Shawls.

STOCK TAKING.

SHAWLS, SILK AND A ́SALE.

Stocktaking "the worst job of all the year" is in progress in nearly dll the business houses. Stock- taking to the mere outsider seems as curious a fad as spring cleaning seems to a man, but it is as sadly necessary!

The only consolation" for both harassed assistants, and purchasers who are apt to feel they have come in at an inopportune moment no matter how politely they are wel comed, is that stocktaking means that the new goods for summer have arrived. There are tempting cases in the back ground which will be open- ed before March 1st, when we shall be invited to inspect the contents. Happily, though even the heads of business have their weaknesses, and already there are a few new things displayed.

Eaffa Sunshades. Whiteaway, Laidlaw's promise us a very good selection of hats and trocks, and the latest designs in cotton piece goods. Upstairs, in the household furnishing department, we may expected lovely new cretonnes among other things. Some really charming sunshades seem to have slipped out of one of the new cases already, they come from Italy and

are made of, woven raffia decorated with gay raffin flowers.

A Good Opportunity.

The sale at the Sign of the intern of winter and early spring hate and frocks, all offered at 33 per cent. discount is still on. I know of at least two women who were delighted with the several pur- chases they made there a day or two ago.

wear

A Now Material."

In the Pioneer Silk Store I found a new material silk Tobralco, which is really a mixture of silk and the famous Tobralco cotton in the familiar weave. It should, I think, be an excellent material for under- or children's garments A very large collection of shawls waa accumulated here for the two tourist ships a fortnight ago, and I noticed that they have several in all white or black and white which are parti- cularly smart.

White Silks.

In Poboomull's I was most in- terested in a selection of white and tussore silks for early spring and summer frocks. There is a really beavy Anely woven Shanghai silk for only $2.50, a yard, and, a new ailk marble crêpe" which has a satiny surface and a gabardice these, of course, there are crépe de a little cheaper. Besides

chines, crêpe Romas, etc., dn all sorts of weights.

weave

- Watson's and Beauty,

I wonder if you are one of the few who have not yet succumed to

Arden! If so let me persuade you the tempting products of Elizabeth

to join the band of happier women who do use her preparations. I must confess that I felt doubtful,if | any toilet preparations did even half what they professed to do. I tried one or two when the wrinkles seemed to be making a special offen. sive, but the cffect was so negligible

hardly to merit the effort in volved. Then one day I got three Elizabeth Arden preparations, and I am, how an enthusiast. Three days' use was sufficient to show me that here at least the quest of beauty was not to be in vain, 1 noticed a softer freeber complexion and the wrinkles were far less pro- minent

Of course, Ardea preparations åre not cheap to buy; good things never · are, but they are cheap to use for they go a very long way and do, very good work. Watson's are tho.

ELIZABETH ARDEN

NEW YORK.

PARIS.

LONDON.

ELIZABETH ARDEN, whose smart Salons are frequented by the most beautiful women of the fashinsable world, sends those wise suggestions to all women I

Don't mistake the cultivation of loveliness for wake-up. They are miles apart! It is wisdom, of course, to make subtie use of fine vollet accessorice to enhance and accent the features and the natural colouring. But it is tragic to try to hide blemishes with cosmetics, for each year you will grow more depen dent on those artificial means of amoealing the ravages of your unwisdom.

Learn to care for your skin scientifically, to keep it young and naturally lovely. Quicken the sirculation that carries aff posions and brings fresh colour to cheeks. Nourish the tissues to keep them firm and round. Drive sway zil signs of age by holding the kean contour and the radiant sparkle youth. You c!

The Venetian Preparations, which I made first for the treatments given in my Salona, are now on 'apocial display at

WATSON'S

whose assistants will give evary information and advice concerning the preparations most suited to individual

A. S. WATSON & CO., LTD.

THE HONG KONG DISPENSARY.

LUXURY

WITH ECONOMY.

For the Spring and Summer.

POHOOMULL BROTHERS

have now in stock

Very Large and Varied Selections of

White Silks, Crepes de Chine,

Tussore Silks

In All Weights

Do Your Shopping At

POHOOMULLS.

WHITEAWAYS

PHOENIX HOSE

OFFER

A “SPECIAL

LADIES SILK

HOSE

-Mode-by-

THE...

PHOENIX

HOSIERY

The Push of the Toc MADE TO. The Rub of the Heef RESIST The Tread at ite Sole The Tug of the Ankle

OBTAINABLE ONLY FROM

WHITEAWAY. LAIDLAW & G.L

Ladies Silk Hose made.

by the Phoenix Hosiery Company. All Colours and Sizes. Usually sold at $3.95 pair.

SPECIAL:

PRICE"

TO CLEAR

$1.00

PAIR.

THE BOSE THAT RESISTS WEAR,

LADIES: DO NOT MISS THIS OPPORTUNITY.

agents for Elizabeth Arden in Hong WHITEAWAY, LAIDLAW & CO., LTD.

Kong and you will find there all her

famous preparations, Lane, Crow- ford's stock them as well,

HONG CŨNG