XN000022-1991-06-27 — Page 5

THURSDAY, JUNE 27, 1991

CLEAN

"THESE DRAGONS WILL

ACTIVITIES

IN PARTICIPATE

VARIOUS KEEP HONG KONG YEAR WITH EACH PAYING SPECIAL HE ADDED.

THROUGHOUT

THE

TT

ATTENTION TO ITS CONSTITUENCY,

THE FOUR NE MASCOTS, WHICH MADE TODAY'S PRESS CONFERENCE, ARE THE COUNTRY AND TWO KID DRAGONS.

THEIR DEBUT APPEARANCES AT DRAGON, THE BEACH DRAGON

WITH FORCES

THE FAMILY OF DRAGONS WILL JOIN HELP DRAW PUBLIC AS WELL AS MEDIA ATTENTION TO THEME.

CELEBRITIES AND THE CENTRAL CAMPAIGN

MR LEUNG PRAISED HONG KONG'S COMMENDABLE PROGRESS MADE IN THR BOTH CAMPAIGN. HE SAID: "IN FACT, HONG KONG HAS MADE MAJOR STRIDES IN ACTUAL AND PUBLIC PERCEPTION OF CLEANLINESS OVER THE PAST FEW YEARS.

RESPONDENTS 10 YEARS AGO

"IN A SURVEY CONDUCTED IN 1990/91, THE MAJORITY OF FELT THAT HONG KONG IS CLEANER NOW THAN IT WAS FIVE TO DESPITE THE GROWTH IN POPULATION."

STEERING COMMITTEE TO STUDY THE SURVEY, COMMISSIONED BY THE

THE THE OVERALL CLEANLINESS IN THE TERRITORY AND THE EFFECTIVENESS OF

PUBLICITY AND

ASPECTS OF THE OPERATIONAL

KEEP HONG KONG CLEAN CAMPAIGN, WAS CONDUCTED IN TWO WAVES. MORE THAN 1,000 LOCAL RESIDENTS WERE INTERVIEWED.

ORGANISING

MR LEUNG SAID THE STEERING COMMITTEE WOULD CONTINUR THE KEEP HONG KONG CLEAN CAMPAIGN AS A MAJOR PUBLICITY CAMPAIGN, EMPHASIS ON COMMUNITY INVOLVEMENT, EDUCATION AND LAW ENFORCEMENT.

WITH

ANNOUNCEMENTS IN AND KCR STATIONS, BUS

PROMOTIONAL CHANNELS WILL INCLUDE TELEVISION PUBLIC INTEREST, POSTERS, ADVERTISING IN MTR ADVERTISING, SOUVENIRS AND RADIO OR TV PROGRAMMES.

THE

TWO

PROMOTIONAL

FILMS,

ONE

THE WITH

ARTIST NO THE DRAGON

FEATURING KWAN-YUE AND THE OTHER FEATURING WONG YAT-SAN, BOTH OF CLEANLINESS WILL BE SCREENED ON TV FROM NEXT MONTH.

FOR THE MONETARY AND MORAL CAMPAIGN BY THE BUSINESS

MR LEUNG EXPRESSED APPRECIATION SUPPORT GIVEN TO THE KEEP HONG KONG CLEAN COMMUNITY.

TO

THE EXPAND

SCOPE OF

1991/92 OUR "IN FACT, WE ARE ABLE

GENEROUS SUPPORT OF LOCAL

IN THE

BUSINESSES CAMPAIGN BECAUSE OF

PROVIDING SOME OF THE UNDERWRITING AND CO-SPONSORING EVENTS AND IN MATERIALS AND EXPERTISE WHERE NEEDED," HE SAID.

M199

WOULD

JULY

ACTIVITIES PLANNED FOR THE OUTLINING DETAILS OF PROMOTIONAL

COMMITTEE, 1991/92 CAMPAIGN, THE VICE-CHAIRMAN OF THE STEERING CHRISTINA TING SAID HIGHLIGHTS OF MASS-PARTICIPATION ACTIVITIES INCLUDE TWO EXTRAVAGANZAS, THE "DANCES WITH DRAGONS" CARNIVAL IN AND "THE GARDEN CELEBRATION" IN NOVEMBER.

"DANCES WITH DRAGONS" WILL FEATURE DANCE ACADEMY OF PERFORMING ARTS, A MIME SHOW BY THE FRINGE CLUB AND CONCERT BY THE HONG KONG CHILDREN'S CHOIR.

PERFORMANCES BY

THE

A

RAP

/THE CARNIVAL