THURSDAY, JUNE 27, 1991
CLEAN
"THESE DRAGONS WILL
ACTIVITIES
IN PARTICIPATE
VARIOUS KEEP HONG KONG YEAR WITH EACH PAYING SPECIAL HE ADDED.
THROUGHOUT
THE
TT
ATTENTION TO ITS CONSTITUENCY,
THE FOUR NE MASCOTS, WHICH MADE TODAY'S PRESS CONFERENCE, ARE THE COUNTRY AND TWO KID DRAGONS.
THEIR DEBUT APPEARANCES AT DRAGON, THE BEACH DRAGON
WITH FORCES
THE FAMILY OF DRAGONS WILL JOIN HELP DRAW PUBLIC AS WELL AS MEDIA ATTENTION TO THEME.
CELEBRITIES AND THE CENTRAL CAMPAIGN
MR LEUNG PRAISED HONG KONG'S COMMENDABLE PROGRESS MADE IN THR BOTH CAMPAIGN. HE SAID: "IN FACT, HONG KONG HAS MADE MAJOR STRIDES IN ACTUAL AND PUBLIC PERCEPTION OF CLEANLINESS OVER THE PAST FEW YEARS.
RESPONDENTS 10 YEARS AGO
"IN A SURVEY CONDUCTED IN 1990/91, THE MAJORITY OF FELT THAT HONG KONG IS CLEANER NOW THAN IT WAS FIVE TO DESPITE THE GROWTH IN POPULATION."
STEERING COMMITTEE TO STUDY THE SURVEY, COMMISSIONED BY THE
THE THE OVERALL CLEANLINESS IN THE TERRITORY AND THE EFFECTIVENESS OF
PUBLICITY AND
ASPECTS OF THE OPERATIONAL
KEEP HONG KONG CLEAN CAMPAIGN, WAS CONDUCTED IN TWO WAVES. MORE THAN 1,000 LOCAL RESIDENTS WERE INTERVIEWED.
ORGANISING
MR LEUNG SAID THE STEERING COMMITTEE WOULD CONTINUR THE KEEP HONG KONG CLEAN CAMPAIGN AS A MAJOR PUBLICITY CAMPAIGN, EMPHASIS ON COMMUNITY INVOLVEMENT, EDUCATION AND LAW ENFORCEMENT.
WITH
ANNOUNCEMENTS IN AND KCR STATIONS, BUS
PROMOTIONAL CHANNELS WILL INCLUDE TELEVISION PUBLIC INTEREST, POSTERS, ADVERTISING IN MTR ADVERTISING, SOUVENIRS AND RADIO OR TV PROGRAMMES.
THE
TWO
PROMOTIONAL
FILMS,
ONE
THE WITH
ARTIST NO THE DRAGON
FEATURING KWAN-YUE AND THE OTHER FEATURING WONG YAT-SAN, BOTH OF CLEANLINESS WILL BE SCREENED ON TV FROM NEXT MONTH.
FOR THE MONETARY AND MORAL CAMPAIGN BY THE BUSINESS
MR LEUNG EXPRESSED APPRECIATION SUPPORT GIVEN TO THE KEEP HONG KONG CLEAN COMMUNITY.
TO
THE EXPAND
SCOPE OF
1991/92 OUR "IN FACT, WE ARE ABLE
GENEROUS SUPPORT OF LOCAL
IN THE
BUSINESSES CAMPAIGN BECAUSE OF
PROVIDING SOME OF THE UNDERWRITING AND CO-SPONSORING EVENTS AND IN MATERIALS AND EXPERTISE WHERE NEEDED," HE SAID.
M199
WOULD
JULY
ACTIVITIES PLANNED FOR THE OUTLINING DETAILS OF PROMOTIONAL
COMMITTEE, 1991/92 CAMPAIGN, THE VICE-CHAIRMAN OF THE STEERING CHRISTINA TING SAID HIGHLIGHTS OF MASS-PARTICIPATION ACTIVITIES INCLUDE TWO EXTRAVAGANZAS, THE "DANCES WITH DRAGONS" CARNIVAL IN AND "THE GARDEN CELEBRATION" IN NOVEMBER.
"DANCES WITH DRAGONS" WILL FEATURE DANCE ACADEMY OF PERFORMING ARTS, A MIME SHOW BY THE FRINGE CLUB AND CONCERT BY THE HONG KONG CHILDREN'S CHOIR.
PERFORMANCES BY
THE
A
RAP
/THE CARNIVAL