XN000022-1989-05-23 — Page 3

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TUESDAY, MAY 23, 1989

EXCO APPROVES ADVERTISING BREAKS IN TV NEWS PROGRAMMES

THE EXECUTIVE COUNCIL DECIDED TODAY (TUESDAY) THAT

SHOULD IN PROGRAMMES BREAKS DURING PERMITTED. THIS ARRANGEMENT WILL BE REVIEWED AFTER ONE YEAR.

NEWS TELEVISION

AND SERVICES

WAS

ADVERTISING FUTURE BE

INFORMATION ADMINISTRATIVE A SPOKESMAN FOR THE

BASED ON THE DECISION {ASIB) SAID THAT EXCO'S RECOMMENDATIONS OF THE BROADCASTING AUTHORITY (BA) IN MARCH THIS YEAR.

BRANCH

"LOCAL AND OVERSEAS EXPERIENCE INDICATES THAT FURTHER EXTENSION

CURRENT BEYOND THE

THE

WILL PRESENT

PROBLEM

DURATION

OF THE

OF 22-25 AUDIENCE

OF THE MAIN NEWS PROGRAMMES MINUTES W1THOUT BREAKS LOSING CONCENTRATION AS NEWS IS GENERALLY A NON-THEMATIC PROGRAMME HEAVY INFORMATION, HE SAID.

THE BREAK "A SHORT

WOULD ALLOW

ΤΟ EFFECTIVELY

CO-ORDINATE 'LIVE' REPORTS,

LINE UP AND LOCATION CREW, TO CHECK TAPES PRESENTATION.

TELEVISION

STATIONS MORE TO COMMUNICATE TO INTERFACE

WITH MIX-MEDIA

"EXCO

THAT

ANY

A

WITH

BREAK AGREED

BA THE PROGRAMME SHOULD BE LIMITED TO THREE-AND-A-HALF MINUTES

NEWS DURING

DURING WHICH GOVERNMENT

OR MATERIAL PROMOTIONAL ADVERTISEMENTS, STATION ANNOUNCEMENTS IN THE PUBLIC INTEREST API'S CAN BE BROADCAST.

"THE CURRENT OVERALL CEILING OF 10 MINUTES OF ADVERTISING, MINUTES OF STATION/PROGRAMME PROMOTION AND ONE MINUTE OF API TIME

PROGRAMME SEGMENT OF CLOCK HOUR REMAINS UNCHANGED. THE MINUTES ALSO REMAINS UNCHANGED."

MINIMUM

REMAIN,

TWO PER 10

EXCO DECIDED THAT PERCEIVED

AS REGARDS SPONSORSHIP OF NEWS PROGRAMMES,

SO THAT THE THE CURRENT

SHOULD PROHIBITION IMPARTIALITY OF NEWS PROGRAMMES WOULD NOT BE AFFECTED.

TO GIVE EFFECT TO AMENDMENTS WOULD NEED TO REGULATIONS.

EXCO'S

MADE BE

DECISION, THE

то THE

SPOKESMAN

TELEVISION

SAID THAT (ADVERTISING)

"THE TELEVISION

STATIONS

NOT WILL

BE

ABLE

то

ADVERTISEMENTS DURING NEWS PROGRAMMES UNTIL THE AMENDMENT

BROADCAST REGULATIONS

ARE MADE,

HE SAID.

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