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TUESDAY, MAY 23, 1989
EXCO APPROVES ADVERTISING BREAKS IN TV NEWS PROGRAMMES
THE EXECUTIVE COUNCIL DECIDED TODAY (TUESDAY) THAT
SHOULD IN PROGRAMMES BREAKS DURING PERMITTED. THIS ARRANGEMENT WILL BE REVIEWED AFTER ONE YEAR.
NEWS TELEVISION
AND SERVICES
WAS
ADVERTISING FUTURE BE
INFORMATION ADMINISTRATIVE A SPOKESMAN FOR THE
BASED ON THE DECISION {ASIB) SAID THAT EXCO'S RECOMMENDATIONS OF THE BROADCASTING AUTHORITY (BA) IN MARCH THIS YEAR.
BRANCH
"LOCAL AND OVERSEAS EXPERIENCE INDICATES THAT FURTHER EXTENSION
CURRENT BEYOND THE
THE
WILL PRESENT
PROBLEM
DURATION
OF THE
OF 22-25 AUDIENCE
OF THE MAIN NEWS PROGRAMMES MINUTES W1THOUT BREAKS LOSING CONCENTRATION AS NEWS IS GENERALLY A NON-THEMATIC PROGRAMME HEAVY INFORMATION, HE SAID.
THE BREAK "A SHORT
WOULD ALLOW
ΤΟ EFFECTIVELY
CO-ORDINATE 'LIVE' REPORTS,
LINE UP AND LOCATION CREW, TO CHECK TAPES PRESENTATION.
TELEVISION
STATIONS MORE TO COMMUNICATE TO INTERFACE
WITH MIX-MEDIA
"EXCO
THAT
ANY
A
WITH
BREAK AGREED
BA THE PROGRAMME SHOULD BE LIMITED TO THREE-AND-A-HALF MINUTES
NEWS DURING
DURING WHICH GOVERNMENT
OR MATERIAL PROMOTIONAL ADVERTISEMENTS, STATION ANNOUNCEMENTS IN THE PUBLIC INTEREST API'S CAN BE BROADCAST.
"THE CURRENT OVERALL CEILING OF 10 MINUTES OF ADVERTISING, MINUTES OF STATION/PROGRAMME PROMOTION AND ONE MINUTE OF API TIME
PROGRAMME SEGMENT OF CLOCK HOUR REMAINS UNCHANGED. THE MINUTES ALSO REMAINS UNCHANGED."
MINIMUM
REMAIN,
TWO PER 10
EXCO DECIDED THAT PERCEIVED
AS REGARDS SPONSORSHIP OF NEWS PROGRAMMES,
SO THAT THE THE CURRENT
SHOULD PROHIBITION IMPARTIALITY OF NEWS PROGRAMMES WOULD NOT BE AFFECTED.
TO GIVE EFFECT TO AMENDMENTS WOULD NEED TO REGULATIONS.
EXCO'S
MADE BE
DECISION, THE
то THE
SPOKESMAN
TELEVISION
SAID THAT (ADVERTISING)
"THE TELEVISION
STATIONS
NOT WILL
BE
ABLE
то
ADVERTISEMENTS DURING NEWS PROGRAMMES UNTIL THE AMENDMENT
BROADCAST REGULATIONS
ARE MADE,
HE SAID.
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