XN000022-1989-03-22 — Page 12

WEDNESDAY, MARCH 22, 1989

11

MASS MEDIA HELP PROMOTE FAMILY LIFE EDUCATION

*****

AND

THE MASS MEDIA HAVE CONTRIBUTED SIGNIFICANTLY IN PROMOTING AROUSING PUBLIC AWARENESS OF THE IMPORTANCE OF LOVE AND CONCERN IN FAMILY LIFE EDUCATION.

THE CHIEF SOCIAL WORK OFFICER (FAMILY AND CHILD CARE) OF THE

CHU, SAID SOCIAL WELFARE DEPARTMENT, MRS PATRICA

AT THIS TODAY

A

ON CEREMONY HELD TO ANNOUNCE A 13-EPISODE CHILDREN'S TELEVISION DRAMA FAMILY LIFE EDUCATION.

MRS CHU SAID THE SOCIAL

WELFARE

WITH VOLUNTARY EDUCATION SINCE 1978.

WELFARE DEPARTMENT, IN CONJUNCTION AGENCIES, HAD BEEN PROMOTING

FAMILY

LIFE

DURING THIS TIME, THE MASS MEDIA HAD HELPED TO CONVEY FAMILY EDUCATION MESSAGES, AND BUILD UP HARMONY IN FAMILY LIFE.

"FAMILY LIFE EDUCATION IS A LONG-TERM COMPREHENSIVE COMMUNITY PROJECT AIMING TO PUBLICISE THE IMPORTANCE OF

OF FAMILY LIFE AND PROMOTE BETTER RELATIONSHIPS AMONG FAMILY MEMBERS," SHE SAID.

ΤΟ

"IT IS BEING PROMOTED THROUGH TERRITORY-WIDE AND DISTRICT LIFE ACTIVITIES INCLUDING EXHIBITIONS, SEMINARS, FAMILY CAMPS, FAMILY CARNIVALS SO AS TO CONVEY PROPER KNOWLEDGE OF VARIOUS STAGES OF DEVELOPMENT, BEHAVIOUR, THE FAMILY, AND SOCIAL RESPONSIBILITIES."

++

HUMAN

IN THE PAST 10 YEARS, THE WORK GROUP ON FAMILY LIFE EDUCATION

THE PUBLICITY CAMPAIGN, CHAIRED BY

SOCIAL WELFARE DEPARTMENT, HAD CO-OPERATED CLOSELY WITH

INFORMATION SERVICES

THE DEPARTMENT, AND HONG KONG COUNCIL OF SOCIAL SERVICE

REPRESENTATIVES OF VARIOUS VOLUNTARY WELFARE AGENCIES IN RUNNING THE CAMPAIGN.

THE

THEMES AND SLOGANS WERE ADOPTED EACH YEAR.

THE WORKING GROUP HAD ALSO CO-OPERATED WITH RADIO TELEVISION HONG KONG IN PRODUCING A NUMBER OF SPECIAL FAMILY LIFE TELEVISION DRAMA SERIES.

IT WAS HOPED THAT THROUGH THE NEW CHILDREN'S DRAMA SERIES,

MRS RELATIONSHIPS,

CHU MEMBERS OF THE FAMILY COULD STRENGTHEN THEIR SAID.

TO THE 13-EPISODE SERIES HAD BEEN PRODUCED

TIE IN WITH THE "LOVE THEM, OF THIS YEAR'S FAMILY LIFE EDUCATION PUBLICITY CAMPAIGN AND CARE HELP BUILD UP A HAPPY FAMILY, SHE ADDED.

++

STARTING FROM APRIL 3, THE SERIES WILL BE SCREENED ON TVB-JADE BETWEEN 7 PM AND 7.30 PM EVERY MONDAY FOR THREE CONSECUTIVE MONTHS.

JULY 3,

THE SERIES WILL THEN BE SHOWN ON

FROM 8 PM TO 8.30 PM ON MONDAYS.

THE

ATV HOME CHANNEL

/12

FROM