XN000022-1988-07-24 — Page 6

SUNDAY, JULY 24, 1988

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CLEAN BEACH CAMPAIGN LAUNCHED TODAY

CLEAN BEACH MESSAGES WERE BROADCAST то MORE THAN A MILLION RADIO LISTENERS AND DISSEMINATED TO HUNDREDS OF BEACH-GOERS AT THE REPULSE BAY WHEN A SPECTACULAR CLEAN BEACH FUNCTION WAS HELD THERE TODAY (SUNDAY).

THE EVENT, ORGANISED BY THE JOINT URBAN COUNCIL/REGIONAL COUNCIL KEEP HONG KONG CLEAN STEERING COMMITTEE, INCLUDED A MAGIC SHOW, A CONCERT, WHICH WAS BROADCAST LIVE

COMMERCIAL RADIO, AND A CLEAN-UP BEACH OPERATION.

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BY THE

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"SINCE THE AVERAGE AGE ON THIS BEACH IS WELL BELOW EVERYBODY HERE HAS BEEN EXPOSED TO OUR EDUCATIONAL EFFORTS, BUT THEY STILL HAVE NOT TAKEN HOLD, SAID MR WALTER SULKE, CHAIRMAN OF THE JOINT URBAN COUNCIL/REGIONAL COUNCIL KEEP HONG KONG CLEAN STEERING COMMITTEE AT THE OPENING CEREMONY,

HE POINTED OUT THAT ALTHOUGH THERE WERE RUBBISH BINS EVERY NINE METRES ON THE BEACH, BEACH-GOERS WERE STILL TOO LAZY TO USE THEM, BUT JUST DUMPED THE RUBBISH ON THE BEACH.

"I DO HOPE THAT OUR NEW APPROACH ASKING EVERYONE TO PITCH-IN WILL HAVE BETTER RESULTS SO THAT IN A FEW YEARS WE MAY STILL HAVE A BEACH SHOW, BUT ONLY FOR ENTERTAINMENT PURPOSE, AND NOT ONE TO EXHORT PEOPLE TO KEEP THEIR OWN BEACH CLEAN,' MR SULKE ADDED.

TO ENCOURAGE MORE PARTICIPATION OF THE PUBLIC IN THE CLEAN-UP OPERATION WAS ORGANISED.

EVENT, A

AUXILIARY LITTER WARDENS OF THE URBAN COUNCIL JOINED HANDS WITH A TEAM OF THE MCDONALD'S RESTAURANT AND HUNDREDS OF BEACH-GOERS

IN THE EXERCISE.

THE PARTICIPANTS WERE GIVEN GARBAGE BAGS ΤΟ AND WERE AWARDED KEEP HONG KONG CLEAN T-SHIRTS AND IN RETURN FOR THEIR EFFORT.

THE EVENT STARTED AT 1.15 PM WITH AN HOUR LIVE 2 PM TO 3 PM. THE CONCERT FEATURED POPULAR ARTISTES JOCKEYS IN VARIOUS MUSICAL PERFORMANCE.

PICK UP RUBBISH ICE-CREAM CONES

BROADCAST FROM AND DISC

OTHER OFFICIATING GUESTS INCLUDED REGIONAL COUNCILLOR AND MEMBER OF THE JOINT URBAN COUNCIL/REGIONAL COUNCIL KEEP KONG KONG CLEAN STEERING COMMITTEE, MR CARLOS CHEUNG; CHAIRMAN OF THE SOUTHERN DISTRICT BOARD, MR HUI YUNG-CHUNG; DISTRICT OFFICER (SOUTHERN), MRS MAUREEN CHAN; ASSISTANT DIRECTOR (LEISURE SERVICES) OF URBAN SERVICES DEPARTMENT, MR I.B.I. PETERSEN; ASSISTANT DIRECTOR I PUBLICITY) OF GOVERNMENT

INFORMATION SERVICES, MR PETER MOSS; PRODUCER OF COMMERCIAL RADIO, MISS BRENDA LO.

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EXECUTIVE

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