XN000022-1974-03-12 — Page 4

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Tuesday, March 12, 1974

"At the same time, the package should highlight the essential

features of the product. Furthermore, its size and shape should facilitate

distribution, retail storage and subsequent display, handling and checking."

Good packaging had largely taken over from the old-fashioned shop

assistant at the point of sale, he said, and it was important that Hong Kong

should fully realise this, as we were basically oriented to producing consumer

goods for Western markets.

Mr. Jordan said that international recognition of the quality of the

work being undertaken locally was accorded at the beginning of 1973 when

Hong Kong became the headquarters of the World Packaging Organisation,

Note to Editors:

Copies of the full text of Mr. Jordan's

address are boxed for collection.

CDO SUB-OFFICE MOVES

The Aberdeen Sub-Office of the Western City District Office will

move to new premises at 52-64 Aberdeen Main Road, ground floor, Hong Kong,

this Saturday (March 16).

The telephone number for public enquiries will be changed to 5-524429.

The Aberdeen Sub-Office is now situated at 200 Aberdeen líain Road,

1st floor, Hong Kong.

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