1960-06-11 — Page 13

IN

THE CHINA MAIL, SATURDAY, JUNE 11, 1960.

Roderick Mann ·

Living next door to Marilyn

Rome.

́ ́a dark cavernous restaurant on the

outskirts of Rome a man-made oasis cocooned in the heat of the Italian noonday I found Simone Signoret.

A few miles away. Rome. roasted

in the high 70's,

But

here, where she sat with her steak, it was cool,

winc

and

Cool and quiet.

Miss Signoret has not long been in Italy. Only recently she was in Hollywood, receiving the Oscar for her fine performance in Room After the award at the Top. she slayed out there for a while with her husband, Yves Montand who is filming Let's Make Love with Marilyn Mon-

roe.

Now she is hard at work on a new Italian film. For, since the Oscar, her price has soared. And so has the demand for her services.

Turned it down

She poured me same wine. "Room at the Top changed my life," she said, "It could also had I been clever - have changed my fortunes, for when the producers, John and James Woolf, first offered me the role. they sugested I take a anall salary and a percentage of any profits, 1 said: 'Oh no. had percentage

befone

O

I've

and

-by Simone

BEHIND THAT MASK OF GLAMOUR SHE IS SO DIFFERENT- JUST A DOWN-TO-EARTH GIRL

never made a penny. Just give Marilyn Monroe me my dough,'

"Well, you know how the picture did. Recently a friend of mine worked out that I'd have made about a quarter of a million had f taken that percentage.

་

Great friends

"Just thinking about it sends me crazy."

Her face reminded Brando's smile.

and Arthur at, and he's so conspicuous, Miller behind the Beverly Hills being tall and with those Hotel. We became great friends, glasses, While Marilyn and I sat having our hair bleached together, the men would go off for a walk or to talk.

And tough, too

girl "She's an incredible

"When Marilyn, Yves, and I Marilyn. When Yyes open.ed his American tour in New York went out with him in Hollywood to the he'd sometimes take off his last winter she came

glasses and say jokingly: 'Now opening with Monty Clift...

nobody will recognise us."

'Then I knew'

-which has always of curiously, ine,

creased into a wide

"I

WLS

"But it won me the Oscar, that little film. And my price has now rocketed. So I am not too unhappy."

She sipped her wine for a while. Then she said: "For me the past few months have been the best I remember.

i

"In Hollywood Yves and I have adjoining bungalows with

"At home with her hair' down," I said, "how did Marilyn

seem to you?

10

girl,"

SHOW BUSINESS

"She hates being stared st "Yes. I'm a serious actress, too, which is why she puts on you know, and I've never that innocent baby face. It's a coveted awards like the Oscar mask that she can hide behind. but when they announced my

name, I simply ran to get it. "But I know what that girls ↑ Tan. And I planned. if I did like inside. And I adore her win it that I'd be so digitifed The way the stood behind as I walked to the stage. Arthur when he was having all that trouble during the McCarthy witch - humt wonderful.

AVEB

"All sorts of promures were being put on her to break with him. But she knew they were wrong. That he was Communist merely a man who believes in his right to think and say what he likes,

She smiled..

"Since that moment, evETY- thing has changed." I am what they call she Isushed-a not hot property. John and James Woolf are planning a big new film for me with Henry Fonda and Anthony Quins. And I may make a film called The Spinster,

The only two

"You know, there are only two read women box-office stams in the worldMarilyn and Elizabeth Taylor.

"After the clashes of temptra- ment and troubles during the director, Billy Wilder, said he would never work with Monroe agado. But he will. He wants film right her to do another now. There's only one Monroe," "Have you seen any of Let's Make Love?"

"She's .0 hurt that Arthur-

different hadn't come too, but when I saw Simone said. "Messing about what happened when Marilyn the house in her dressing making of Some Like It Hot, the

real

down-to-earth showed up I realised why he she's stayed at home, She wore the peasant. And tough, same gown she'd had in Some

"It's only when she has to Like It Hot. And I tell you she just stopped the traffic. I've put on her public face that she

ponies.

It takes her six hours never seen anything like it.

to get ready, and she's con- "Arthur told us later that stantly worrying Is this dreas it's always the same when they right?' or Would I look better

He hates being stared in that?' go out.

P

Are these men the new

election winners? by George

THE IMAGE MERCHANTS. By Irwin Ross.

Weidenfeld and Nicholson, 181.

WHEN the General Election reduced the British Labour Party to a - state of breast-beating and tortured self-criticism, much was heard of the party's "public image."

It appeared that the electorate was identifying the party with petty bumbledom, with a nagging zest to condemn and correct the faults of others and with a fanatical desire, in the late-twentieth century, to rid Britain of the social evils of the mid-nineteenth century.

Malcolm Thomson

And "the engineering of con- sent," as Edward L. Bernays elegantly detines the task of the image merchants, is now a dig nitted and, on the whole, a use- Iui occupation.

it inisis on

its

own high

ethical standards. As one prac-

titloser of the art declares, it is

flows from a good heart."

merely human decency which

:

Says Ben Sonnenberg,, who will not look at an amorent M Governorship of California, The "publle image" of Labour To this affluent profession -

expenses: "If you want to know, was dowdy, censorious and which has thriving representa- dithout little personal problem under 36,000 dollars a year, plus out-of-date. Something would tives in Britain the Labour arose.

"It was one we hated to the secret of my career, it is have to be done to modify it. Party might well turn for help handle," Whitaker admits sadly, simply this: I have warmth." So, through, the published re- It would not turn in vain.

Clem Whitaker of the cele "Sinclair was an old friend of

Flowing from a good heart, flection of Labour chieftains, the British public became aware of brated San Francisco married- the Whitaker family."

Whitaker and However, duly must be done. Public Relations flourishes by the unappeal- team, the notion that, in addition to a couple

the Bracing themselves for the substituting for party or an individual, there Baxter, has specialised in could also exist an "image," political uses of public relations, ordeal, they hired an artist to ing likeness of men and parties draw cartoons illustrating quota- a public image, vastly more corporate

tens trom Sinclair against some glamorous and almost as true. suitable background.

This or personal.

might be unflattering. In that In 1940, Whitaker and Baxter сазе it could, by suitable were engaged to prevent Mayor techniques, be "processed" and Lapham or San Francisco being It was & differut "projected" in a more winsome recalled. guise.

assignment, for Lapham had no opponent.

Important

Mellowed

Knowing that defence is a Thus a drawing of bride and poor stance, Whitaker and Bax- groom leaving church was used ier improvised a brilliant form to set off a remark by Sinclair of attack.

that; in a capitalist society, the qualities or marriage has "marriage plus prostitution."

Sinclair lost.

A whole industry exists for this very purpose. It is known Their campaign was organised as Public Relations. That it is on the theme Mayor Lapnam v. important and insidious is The Faceless Man. The latter

apparent to any reader of Mr was depleted us a sinister char- But as Leone Baxter said to Irwin Ross's study of the ueter whose hat-brim hid his her husband; "We wouldn't phenomenon as it exists in the face, and who was labelled "The operate like that now, would, we, United States,

Undercover Candidate for Clem?" Like the profession they Mayor."

ornament, Whitaker and Baxter Lapham won.

have mellowed,

It is believed that the total of workers on the pay-roil is in excess of 100,000. The "take" in public relations is corres- pandingly substantial.

When Whitaker and Baxter For Fublic Relations has be- were engaged to oppose the come blander and more subtle author Upton Sinclair for the as it has become more affluent

AFICIONADO! THE BEST SINCE

DEATH IN THE AFTERNOON

́ ́AFICIONADO! Vincent J-R. Kehoe,

Constable. 84s.

This is Ulis, rare delight which many people would not admit was pleasurable and which they have little opportunity to indulge:

ERNEST HEMINGWAY made the point (in the feeling of gullt,

in the Afternoon) that it is im- posible to predict how sny individual will

react to his first bullfight.

Afinloosioł fa probably 'the @ most - im- portant book on the subject in English, since

Hemingway's masterpiece. But in many wİYA-

Animal lovers, appalled at the mere iões - it la z maddening book.

of cruelty, often stay" to, cheer. Tough ex-mag blindescribed as "w" pictorisë” ency- Commandos. may be taken out, pale and clopaedis, but many of the excellent, pictures prolegling, pl

2-are uncaptioned: The arrangement is difficult

One thing is certain. If you go to the to follow. -

arena expecting to walch & sport, you will be Yet Mr. Kehoe does give an enorMONS filed with disgust. It is never referred to in amount of detalles information which is not Spain sa a sport but as a flesta.

csalty available. “The best advies to those who

The American author of Aficionado! calls intend to watch their firit fight f *16-an "art÷form.” Better to regard il purely naka_to_walt until they have forted their own

A spectaclema dramatic spectacle, intensely', reactions before inycating four gulness in this, besniiful and, tremendously unoiling but with book

an extra dispersion of excitement Which is

Harold Harris,

TARGET

How many

TON

UEC

words of Four interv or more can you make from the latters In the square on the left T zonking 10

Letters

R│NE chi word

In each of the small squares may be used once only. Each word must con-- tain the large letter in the iratre square, and there must be at least one aloe-letter word in the tist. No plurals; no foreign words to proper names TODAY!, TARGET: 86 wondy, Dood: 49 words, very good: 60 Solution words croclient.

on Monday.

YESTERDAY'S SOLUTION: Abet abject absent abuse abut bane, bat base bäst. baste balc bean beast beat bent best bunt best batana cube seab enn slab. stab BUBJACENT "subject "tabos tüba tube

London Express Bervice.

CHESS

by LEONARD BARDEN

0 0 &

ags White to

"Yes, I have. And Yves is so good in it. When he first arrived in New York to start his concert four last year, nobody knew bim. But they knew me through Room at the Top. Now this was awful for him. I would have been awful for any man. So Fm delighted thự he's so good, in the Bim, and soon everyone will know him."

**Since you won the Oscar, have you had a lot of film offera?"

FLOOR POLISHER

with Twin-Brushes

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Model MP-1

"The only trouble is that for this film I must look as though I've never had an affair.. And, let's be honest, with this face of mine I look as though I've had too many."

She sunfled to herself for a mament and the wood out into the golden afternoon. Bacle to work. Simone Signorch a real actress who 18, much more important, a real woman.

-London Express Service).

LOOK WHO'S HERE YES.

'ES. it's that girl with the elfin look.

the girl whose performance in The Nuns Story won her the coveted Best British Actress award... it's Andrey Hepburn, seen here on location during the shooting of her latest film, The Unforgiven, in which she co-stars with Burt Lancaster.

London Express Service.

ELEASI

YOU FROM

National

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