1959-08-08 — Page 81

SHOWING TO-DAY At 2.30; 5.15; 7.20 & 9.30 P.M.

Motion Picture & General Investment Co. Ltd, presents

TRAGEDY OF LOVE

Starting

Peter Chen flo

Teh Peop

RITZ

CINEMA STELSOIDO

HELD OVER TO-DAY

At 2.30, 5.30, 7.30 & 9.30 p.m.

FLOODS OF FEAR

HOWARD KEEL

ANKE

HEYWOOD

*

4

——HARRY N. CORBETT ICHE CRAWFORD

CYRIL CUSACK

To-Morrow Morning Show

At 10.13 an.

* MEN FROM NOW'

At 12.30 pm. "CONGO CROSSING"

CAPITOL

SHOWING TO-DAY AT 2,30, 5.30, 7.30

& 9.30 P.M.

HALIS & OF MONTEZUMA

TECHNICOLOR

Whening CARD

WIDMARK

Ta-Morrow Morning Show

At 11.00 am.

HIGHLIGHTS FROM THE SATURDAY MAIL FOREIGN AND COMMONWEALTH NEWS DESK

Britain's Millionaires

Rough And Tumble

Economic Climb

In Post War Years

London.

You won't have to have a million dollars to be a

millionaire in Britain. Britain has 45 officially recognised millionaires, according to the income tax people. But in Britain a millionaire is generally accepted us someone who has an annual income of £100,000

or more.

The exact number of millon- aires and the amounts of their fortunes in this country are still secrets hidden in the complicated maze of Anuncial hocus-porus,

prices on retail goods such cigarettes, cars and refrigern- tors

Top Rung

Most of the big money in Bri-

Despite the absence of any tan 1s Bert op in family furtunes but in contrast to pre-war years, offelat reckoning of wealth in country, there are sinc the number is increasing of men tha

whose holdingi aŭta- who have managed to carve out

financial empire in the post-nalleally place them on the loo war rough and tumble cronomle financial rung, elimb.

persons

Foremost among these is thr The names of the country's

Royal Family, most of whose fended aristocracy seldom untold millions are invested in per among the names of the

real estate. millionaires. But financial ex- perts discount this.

Burying Fortunes

The families manage to keep their wealth by burying their

traditional fortunes En GOTH- panies or in trust funds and although some of them wero hard hit In the lean post-war era, few of them have ended up living on a crash budget.

Recently the mystery person who pald US$770,000 for Reuben's painting uf "The Adoration of the Magly? con- vinced some financial kibitzera that the wealth of Britain is

still here--ever though burled deeper than ever.

Nevertheless the pendulum of wealth has swung toward the get-rich-quick businessman.

Britain has the highest in come tax In the world, but there is no tax on capital gains, On top of the high income tax the mun

In the street pays a "purchase tax" that rockets by approximately

third the

MID

Ellerman, who in- i Sir John herited a half billion dollars from his father and whose for- house lume still multiplies, lives in a surrounded by a brick

HIVE OF COUNTRY INDUSTRY

Bill practising his traditional craft is 70-year-old Mr II. W. Fartman of North Walsham, Norfolk, an expert in reed thatching and rush work. Many of his producle have been accepted by the Royal Family. He Is seen here making a bechive in rush, a type now used mainly for decorallon-Reaterphoto.

wall and wire, Sir John, WHEN IT COMES TO ADVERTISING

famous for his seclusion, 11tes

and close

time spends his studying rodent life..

Shipping suit provides fruit- ful grounds for potent mil- Bonaries in Britain, Lord

Howard, de Walden, whose family had s first fortune made before he was bom, caine into £20,000,000,

He managed to multiply this by streamlining the family's passenger ships and then giving his wife a free hand in design- ing the ships Interior.

Lord NuGield stpried his add to the wealth of his grand- father Weetman Pearson, who built the five hugo tunnels that burrow under the rivers of New York, and keeps it by putting it in trust.

Who Says The

British Have No

Sense Of Humour

London.

A pun, as everyone knows, is the lowest form of humour. In Britain, it is one of the highest forms of advertising.

Nose To Grindstone only generously be described as

How all this jibes with the tradition (a wildly Insecurate one by the way) that the British have 4 dry, wry senso humour, if any at all, is ognji difficult to say,

Lord Numold, started his buskiess life as a mechanie in a blcyclo shop. From bicycles he went on to a garage of his own, and

then to cers and a Britain Ls studded with and well-muscled Mr Universes fortune.

advertising slogans using plays to emphasise that It sells "R on words and puns which could į Mann's beer."

atrocious. Max Joseph, cx-army Some are already familiar in corporal, put his nose to the the United States. The CX- grindstone and collected several naval type in a big brown beard million pounds in real estate has for years been extaling including Д million pounds "Schweppervescence" and the But sense of humour or no, pret on a hotel salo recently. Blogan, "Thirsty? take the Industry after industry, from Hilly Butlin decided the necessary Schweppes" in U.S.digarettes to cars to candy bars, British nooded more resorts newspaper and magazine pds.

close behind the beer people along their coasts, and mado

the flagrant production of million providing tired

puns that pay-UPI. with relaxation. Butiin started out selllag elgarettes at a carnival.

Two brothers, Ceeli and John Moores, born in the alums of Liverpool, started

a.

Lunch.. $5.00 Britishers.

Est To Your Heart's Content

COLD TABLE BUFFET

With Coffee $5.00

out with

In

..

EXAMPLES Bul. It is in Britain itself that the punny business reaches some kind of climax. A few of the examples:

Smedley's Frozen Foods brazenly claims in signs on its lounks that they distributing

about 2300 and catapulted the peddle The best food you ever investment in sponsoring foot- thaw."

ball pools and then ready-matic clothes, into one of the

The Younger Brewing Company sells a beer under the company name. "101," says its The struggle for wealth and advertising slogan, To be 101 power in Britain most recently and getting a little Younger has been portrayed in the "falco every day."

L.I. COLOR CARTOONS

4

Music by "'MARTY"

| "~

try's biggest fortunes,

At the Hammond

Organ

A1 130 p.m. ROCK BUDSON in "WRITTEN ON THE WIND"

COMING SOON!

AT

KING'S & PRINCESS

SAMUEL BRONSTON

John Paul

TECHNIRAMAS

TECHNICOLOR,

Jones

A name....... a battle ory.......

a mighty motion picturot

ROBERT STACK-MARISA PAVAN CHARLES COBURN ERIN O'BRIEN MACDONALD CAREY

• TO-NIGHT •

Presenting

over"! bids that have rocked the • Wallace Heaton Ltd sells rarified atmosphere of high cameras, and processes snap- Lanco

shots as well. Its ada

boast Business giants, most of them without a hint of apology, "Our self-mado, hovo tried some business is still developing-a of them successfully--to take printing."

well-established businesses.

ADVERTISING

over

JOHNNY For months British, newspapers What has raised the lowly pun

BROADWAY headlines the ventures

have been reporting in the big to the dignity of high-powered finas advertising in Britain is difficult

World Famous Balancing Ach! And

TABORI DUO On Their World

Tour!

Also GIANCARLO

& His Italian Cambo

COCKTAIL

LOUNGE

Hammond Organ

Featuring

"MARTY"

At the

For Your

Drinking OPEN TILL 2. ADI

SE VIRANKA BROS. İKİ

SAMUEL BRONSTON-

**JOHN FARROW... JESSE LÄSKY, JE;

TEL.

JEAN PIERRE AUMONT DAVID FARRAR PETER CUSHING SUSANA CANALES.

BETTE DAVIS

clal wizards who have attempt to say. The country is not ad to take over breweries, de-particularly pun-struck, except) partment stores and Investment perhaps in that peculiar enter- Brms-UPL

tainment phenomenon known as British force. There is no Peler de Vries to make the pun U or exalt ita generally accepted status in the level, of humour.

But as any Landon visitor can testify, puns sprout on the loon- ing crimson clifts of bus sides with a troquery--and at n level-which can be excruciating to a lover English as it should be spoken.

Jim Scott Likes To Have His Car Stolen

London.

11.

WORST OFFENDERS Beer companies, for. Intoxica- ting mason, son to be the worst offenders,

Guinness for yours featured in

JM Scost likes to have his its ads, a contenten nest of

connec- tian with stout is tenuous al

back with a new cout. of American birds whose paint, now bumpers, dented- best. Its slogan: "See what one our fenders, and a tuned-up or Touran do." engine.

Vauxhall Jim's 1954

A popular brand of beer in southern England is Courage. exploit was its makers relentlessly

Pleasurelaken and abandoned in a every opportunity to exhort the

resistance to

London square. A garage man driniser of low wait to the sardo, square with "take Courage,"

Popularisers ot Fremlin's orders to pick up and repair a similar car. He found Scott's Elephant ale, despairing of a and put it in shape.

pun about pachyderms, show, a Garage owner. Ronald Sponcersly tippler leading an elephant says he will not chargo Scott the with a soulful dvar the slogan. 00. It cost to set his car righi.Tales Home an Elephant To- And he is still looking for night.". the car his midis was supposeli Watney-Misra' Brewing. Chan- to fix--UPT.

papy descends to brawny amas

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