SHOWING TO-DAY At 2.30; 5.15; 7.20 & 9.30 P.M.
Motion Picture & General Investment Co. Ltd, presents
TRAGEDY OF LOVE
Starting
Peter Chen flo
Teh Peop
RITZ
CINEMA STELSOIDO
HELD OVER TO-DAY
At 2.30, 5.30, 7.30 & 9.30 p.m.
FLOODS OF FEAR
HOWARD KEEL
ANKE
HEYWOOD
*
4
——HARRY N. CORBETT ICHE CRAWFORD
CYRIL CUSACK
To-Morrow Morning Show
At 10.13 an.
* MEN FROM NOW'
At 12.30 pm. "CONGO CROSSING"
CAPITOL
SHOWING TO-DAY AT 2,30, 5.30, 7.30
& 9.30 P.M.
HALIS & OF MONTEZUMA
TECHNICOLOR
Whening CARD
WIDMARK
Ta-Morrow Morning Show
At 11.00 am.
HIGHLIGHTS FROM THE SATURDAY MAIL FOREIGN AND COMMONWEALTH NEWS DESK
Britain's Millionaires
Rough And Tumble
Economic Climb
In Post War Years
London.
You won't have to have a million dollars to be a
millionaire in Britain. Britain has 45 officially recognised millionaires, according to the income tax people. But in Britain a millionaire is generally accepted us someone who has an annual income of £100,000
or more.
The exact number of millon- aires and the amounts of their fortunes in this country are still secrets hidden in the complicated maze of Anuncial hocus-porus,
prices on retail goods such cigarettes, cars and refrigern- tors
Top Rung
Most of the big money in Bri-
Despite the absence of any tan 1s Bert op in family furtunes but in contrast to pre-war years, offelat reckoning of wealth in country, there are sinc the number is increasing of men tha
whose holdingi aŭta- who have managed to carve out
financial empire in the post-nalleally place them on the loo war rough and tumble cronomle financial rung, elimb.
persons
Foremost among these is thr The names of the country's
Royal Family, most of whose fended aristocracy seldom untold millions are invested in per among the names of the
real estate. millionaires. But financial ex- perts discount this.
Burying Fortunes
The families manage to keep their wealth by burying their
traditional fortunes En GOTH- panies or in trust funds and although some of them wero hard hit In the lean post-war era, few of them have ended up living on a crash budget.
Recently the mystery person who pald US$770,000 for Reuben's painting uf "The Adoration of the Magly? con- vinced some financial kibitzera that the wealth of Britain is
still here--ever though burled deeper than ever.
Nevertheless the pendulum of wealth has swung toward the get-rich-quick businessman.
Britain has the highest in come tax In the world, but there is no tax on capital gains, On top of the high income tax the mun
In the street pays a "purchase tax" that rockets by approximately
third the
MID
Ellerman, who in- i Sir John herited a half billion dollars from his father and whose for- house lume still multiplies, lives in a surrounded by a brick
HIVE OF COUNTRY INDUSTRY
Bill practising his traditional craft is 70-year-old Mr II. W. Fartman of North Walsham, Norfolk, an expert in reed thatching and rush work. Many of his producle have been accepted by the Royal Family. He Is seen here making a bechive in rush, a type now used mainly for decorallon-Reaterphoto.
wall and wire, Sir John, WHEN IT COMES TO ADVERTISING
famous for his seclusion, 11tes
and close
time spends his studying rodent life..
Shipping suit provides fruit- ful grounds for potent mil- Bonaries in Britain, Lord
Howard, de Walden, whose family had s first fortune made before he was bom, caine into £20,000,000,
He managed to multiply this by streamlining the family's passenger ships and then giving his wife a free hand in design- ing the ships Interior.
Lord NuGield stpried his add to the wealth of his grand- father Weetman Pearson, who built the five hugo tunnels that burrow under the rivers of New York, and keeps it by putting it in trust.
Who Says The
British Have No
Sense Of Humour
London.
A pun, as everyone knows, is the lowest form of humour. In Britain, it is one of the highest forms of advertising.
Nose To Grindstone only generously be described as
How all this jibes with the tradition (a wildly Insecurate one by the way) that the British have 4 dry, wry senso humour, if any at all, is ognji difficult to say,
Lord Numold, started his buskiess life as a mechanie in a blcyclo shop. From bicycles he went on to a garage of his own, and
then to cers and a Britain Ls studded with and well-muscled Mr Universes fortune.
advertising slogans using plays to emphasise that It sells "R on words and puns which could į Mann's beer."
atrocious. Max Joseph, cx-army Some are already familiar in corporal, put his nose to the the United States. The CX- grindstone and collected several naval type in a big brown beard million pounds in real estate has for years been extaling including Д million pounds "Schweppervescence" and the But sense of humour or no, pret on a hotel salo recently. Blogan, "Thirsty? take the Industry after industry, from Hilly Butlin decided the necessary Schweppes" in U.S.digarettes to cars to candy bars, British nooded more resorts newspaper and magazine pds.
close behind the beer people along their coasts, and mado
the flagrant production of million providing tired
puns that pay-UPI. with relaxation. Butiin started out selllag elgarettes at a carnival.
Two brothers, Ceeli and John Moores, born in the alums of Liverpool, started
a.
Lunch.. $5.00 Britishers.
Est To Your Heart's Content
COLD TABLE BUFFET
With Coffee $5.00
out with
In
..
EXAMPLES Bul. It is in Britain itself that the punny business reaches some kind of climax. A few of the examples:
Smedley's Frozen Foods brazenly claims in signs on its lounks that they distributing
about 2300 and catapulted the peddle The best food you ever investment in sponsoring foot- thaw."
ball pools and then ready-matic clothes, into one of the
The Younger Brewing Company sells a beer under the company name. "101," says its The struggle for wealth and advertising slogan, To be 101 power in Britain most recently and getting a little Younger has been portrayed in the "falco every day."
L.I. COLOR CARTOONS
4
Music by "'MARTY"
| "~
try's biggest fortunes,
At the Hammond
Organ
A1 130 p.m. ROCK BUDSON in "WRITTEN ON THE WIND"
COMING SOON!
AT
KING'S & PRINCESS
SAMUEL BRONSTON
John Paul
TECHNIRAMAS
TECHNICOLOR,
Jones
A name....... a battle ory.......
a mighty motion picturot
ROBERT STACK-MARISA PAVAN CHARLES COBURN ERIN O'BRIEN MACDONALD CAREY
• TO-NIGHT •
Presenting
over"! bids that have rocked the • Wallace Heaton Ltd sells rarified atmosphere of high cameras, and processes snap- Lanco
shots as well. Its ada
boast Business giants, most of them without a hint of apology, "Our self-mado, hovo tried some business is still developing-a of them successfully--to take printing."
well-established businesses.
ADVERTISING
over
JOHNNY For months British, newspapers What has raised the lowly pun
BROADWAY headlines the ventures
have been reporting in the big to the dignity of high-powered finas advertising in Britain is difficult
World Famous Balancing Ach! And
TABORI DUO On Their World
Tour!
Also GIANCARLO
& His Italian Cambo
COCKTAIL
LOUNGE
Hammond Organ
Featuring
"MARTY"
At the
For Your
Drinking OPEN TILL 2. ADI
SE VIRANKA BROS. İKİ
SAMUEL BRONSTON-
**JOHN FARROW... JESSE LÄSKY, JE;
TEL.
JEAN PIERRE AUMONT DAVID FARRAR PETER CUSHING SUSANA CANALES.
BETTE DAVIS
clal wizards who have attempt to say. The country is not ad to take over breweries, de-particularly pun-struck, except) partment stores and Investment perhaps in that peculiar enter- Brms-UPL
tainment phenomenon known as British force. There is no Peler de Vries to make the pun U or exalt ita generally accepted status in the level, of humour.
But as any Landon visitor can testify, puns sprout on the loon- ing crimson clifts of bus sides with a troquery--and at n level-which can be excruciating to a lover English as it should be spoken.
Jim Scott Likes To Have His Car Stolen
London.
11.
WORST OFFENDERS Beer companies, for. Intoxica- ting mason, son to be the worst offenders,
Guinness for yours featured in
JM Scost likes to have his its ads, a contenten nest of
connec- tian with stout is tenuous al
back with a new cout. of American birds whose paint, now bumpers, dented- best. Its slogan: "See what one our fenders, and a tuned-up or Touran do." engine.
Vauxhall Jim's 1954
A popular brand of beer in southern England is Courage. exploit was its makers relentlessly
Pleasurelaken and abandoned in a every opportunity to exhort the
resistance to
London square. A garage man driniser of low wait to the sardo, square with "take Courage,"
Popularisers ot Fremlin's orders to pick up and repair a similar car. He found Scott's Elephant ale, despairing of a and put it in shape.
pun about pachyderms, show, a Garage owner. Ronald Sponcersly tippler leading an elephant says he will not chargo Scott the with a soulful dvar the slogan. 00. It cost to set his car righi.Tales Home an Elephant To- And he is still looking for night.". the car his midis was supposeli Watney-Misra' Brewing. Chan- to fix--UPT.
papy descends to brawny amas
LAST 2 DAYS
SINCERE'S SUMMER SALE
LOT OF SPECIAL BARGAINS STILL AVAILABLE FOR YOUR SELECTION
TILL AUGUST 9
ELECTROLUX
prosont
the
new superb
VACUUM CLEANER
Sate Agents: SHEWAN TOMES & CO.,LTD. 9 ICE HOUSE STREET, 418 FLOOR SHOWROOM: ALEXANDRA ARCADE TELEPHONE 27781
Knights
HER BARSTE TREGU
Look
your loveliest
WITH
Knight's Castile
TOILET SQAP
HONGKONG CONCERT ORCHESTRA
CONDUCTOR: VICTOR ARDY
LEADER: FRED CARPIO
SUMMER SEASON PROMENADE
CONCERT
PARAMOUNT
TO-MORROW SUNDAY 9 p.m.
Tickets HONGKONG
TSANG FOOK MOUTRIES
BOOK EARLY
$5
Tickets
KOWLOON
RADIO PEOPLE
COME EARLY