Pago J
The White Alert....
specifically
➡ith
Hervice-wise and remfort-sight, ibrne Oxfordo uzo
and renatracked to kite you that extra comfort Joyce good forks, In glave-meath femiher Önished in mako cuss and cleaning quick and easy
In alt airs......
ALERT
$55
THE CHINA MAIL, WEDNESDAY, AUGUST 3, 1949.
Woman Today
A 'Bikini' swimsuit for
the making
By IRIS ASHLEY
Le Lavandau, South of France.
Dear me; I know I've talked about the "almost nothings" of the modern swimsun-but down here you may as well take out the almost!
The little atoms they wear on the bench are known as "Bikinis": and in case you think so small a piece of material couldn't cost much let me disillusion you-it's Hable to put you in for 43 or
more,
Maybe you would like to make your own? You ban, quite easily.
The prettiest thing in print.
Flower-Fresh patterns on cool-colour grounds of silk or rayon by Jacqmar for you to choose...
AT
A special service VOGUE Fatterns
Publicatione
BOND STREETW
Clothes & Accoumarion af Distinction.
At The Heng Kong Hotel, Bina Kose-
Tale 1918 – Ext. 24
- FIFTH AVENUE
• AMOS LAN
Joyee
errlusively fromm
PAQUERETTE LTD.
Chuerster Bldg.
16 Des Voeux Rd, C.
TAI HANG JEWELLERY Wholesalers of CUT-DIAMONDS
Sole Agents for
Liberty Diamond Cutting Works (Pty) Ltd
Johannesburg, South
Bank of East Asia Bldg..
7th Floor, Room 707... Mana Kono
Africa
Telephone 21388
For best values in
Fine womenwearTM be sure to visit MODE ELITE.
SPECIALLY AIRDELIVERED NEW AUTUMN
LINES
Lavishly designed bridal gowns and ensembles, snowwhite din- ner capes and coats, exquisite lace dinner and dancing gowns. "ARISTOCRATIC MASTERPIECES"
verasuede, luxurious ralf. velvety broadcloth handbags, and in French suede and
footwear Fifth Ave.
craftsmen, cal dressy shors by top
Contact our ONLY A LIMITED VARIETY has been received.
will be open to all Amy or Celia for exclusive show, which "BONAFIDE" clients.
EXQUISITE WASHABLE COTTONS OR LINENS
AT COST
MORE Nowhere else in town can you find for yourself a BRILLIANTLY DIVERSIFIED NEW GARMENT COLLECTION than at Mode Elite, where you can GET a complete summer wardrobe At "GENUINE WHOLESALE COST-a "REAL" saving of 30 to 40% for your summer clothes budget. Examine the "AMAZING" values in linen sundresses with boterocs, and eyelet linen dresses, all priced at $70--many exquisite washable cotton prints at $35, $40, $45, ete. ABSOLUTELY NO BETTER GARMENT VALUES ELSE WHERE, SEEING IS BELIEVING. AMAZING SWIMSUIT VALUES
Only from Mode Elite you can find complete colours and sizes In real last hour swimsuit classies such as "CALTEX. ROSE MARIE" These preferred by all patrician wonten and misses Ilving on Long Island: "COLE, CATALINA" which are adopted by M-G-M swim queen Miss Esther Williams and smart American Co-eds Catalina Poppy and its poppy towel blanket seen in June issue of GLAMOUR is only obtainable at MODE ELITE. Now all such swim masterpieces securable at 25% discount-far. cheaper than American retail prices, Mode Elite also offers a VERY BIG selection of other quality SATIN LASTEX suits only at $35 each, three-piece lush playsults at $35 and up, precision tailored American shorts, pedlar pushers, corduroy, slacks, skirt sets, shirts, blouses, skirts-all at "UNDELIEVABLE LOW PRICES!!
AMAZING FOOTWEAR AND PURSE VALUES NOT $70......NOT. 359.....AN BELIEVABLE $35 for all brand new real calf superbly made Manfield pumps, playshoes, sandals -sizes available from 4 to 9. A large number of quality American pumps, casual shoes, sandala-some completely sixed-from $25 to $35 a pair-the BIGGEST SUOE VALUES IN Hong Kong. Other exclusive shoe originals for the patrician class are 25% off-this brings down their costa cheaper than America. AMAZING MILLINERY VALUES
Going places with a smart new "GAGE" hat does earn for you MORE ADMIRING MALE GLANCES than "BARE-HEADED" with hair dancing in the air. A “CLEVER GAGE","õhapeau magically does away your defective lines and “MAKES” you look twice loveller. Come to Mode Elite-try on some of our exclusive new "GAGE" millinery-NOW ALL YOURS at "COST Why feel sad about your severe face lines - Lot # "GAGE" Kat beautify "YOU.”
MODE ELITE
Direct Importers of Exclusive fine Fashions Kayimally Balding, ground floor.
C." Hongkong, **Tel. 24052,
drawing by FRANCIS MARSHALL
Skirts, Shoulder-Lines Main Items Of Interest In London
Our version of the "Bikinti” covers a litle more of the body. It was a skirt, but you can either out the pants smaller, or tuck it down to be as brief as you Uke. Being made of cotion, it dries in no me at all. i toured the London stores before I left for my holiday and noticed they near→ ly all had either bright-coloured rayon or cotton which would suit the purposC.
For the rest, fashions down here follow these lines:
Shorts: Very short. Dresses: matching Mostly strapless, with stoles or tiny boleros. No loug slacks are worn by women, Hair: Very short, almost straight.
It is definitely cool in the even- Ing along this part of the const, especially it you like to eat out of doors by the sea. Either a black or white lucy-patterned wool shawl is an ideal wrap. Round ones are the best. To look right they should be worn over a de- Follete cotton evening dress Strapless sundress,
or
Leave
wide neckline by catching the shawl on your shoul- ders and knotting it in front. You can dut sequins over a black shaw.....bui a white one with a very open-work pattern round the edging is prettiest. If you doubt me, borrow a baby's shawl and try it you'll soon see"-now graceful and fashionable it looks.
RECIPE
Spaghetti Nepolsta
lb, spaghetti, 21b, tomatoes, 2
sult, pepper, 4oz.
Skirts andi shoulder-lines, | body or form a fence-like frama)exteption, follow a fitted line) the latter without much pad for the head; or they are cut like with a skirt in which fullness is ding or breadth, were the main sailor collar which can lie fat usually introduced by means of items of interest in the London or be pulled up, scarf-like, round deep, inverted box pleats; sleeves tablespoons oil, 1 clove garlic,
the chin. dress collections for autumn shown to buyers during the London Fashion Fortnight held last month.
Designers have
Back Fullness
If a collar in lacking, then there will be stiffened packets below the spent most shoulders to give bonom import. of their time working out way's ance. These can be cut in one with of producing a fluid movement
the body of the jacket or added; in an area concentrated be- waist and skirt hem. tween And that with for less mater- tal than they used last year.
It has been done by patting floating panels, both straight and plented, at intervals or at asyni- inetrical points, round a slim, tight skirt which is slightly shorter
14
By Victoria Chappelle
Dressmaker Suits
wide
bracelet mushrooms, and uften ength; either
with grated cheese. very neat smail collars or with collars cut
Wash the spaghetti. Drop in- on the the scarf principle so that:
boiling they can be worn pulled up round large quantity of
salteri water, leaving In Jong the neck or left lying fint.
lengths. Cook until tender, about 20 minutes. While the spaghall is cooking, heat the oil in a pan and add the sliced tomatoes. In the wholesale trade there is
Carlic, salt andes, then chopped
pepper. a flexibility. In oft dressmaker Cook gently for 10 minutes, then sults which allows for a widen the shredded mushrooms and range of styls, More than one cook 1 further five minutes. house suggests that suits need Drain the spaghetti and place on no longer be worn with blouse, ahol serving dish. Mask with that the high-revered jacket can the cooked
vegetables ontl piny the part of a jumper-top as sprinkle thickly with
grated weli.
pro-
thian lassung or a floating panel but they are an integral part of
These jackets are ofter bloused attached to the back of a jacket; the design and are skilfully ad- There are wrap-over skirts and Justed to balance the line of the at the back-a line which skirts with
mises to be popular in the autumn. awirling line: dipping skirt.
There are more buttons, both for pencock skirts and flounced hern-
Even the classic suit is not use and for trimming, and on -lines.
Immune from these trends, al- dreanes the three-quarter sleeve What all this adds up to is pure though their effect, can only be which can be pushed up towards surface Hummary-nothing has very faintly
But on the the elbow in popular. the basic whole the tendency in London is really been altered in
towards
back fullness
The bolero line promises to line, just as nothing has been altered at the shoulder or walat- jacket or skirt; or asymmetrically, extend its lease of life, and de- line, both of which romain natural placed groups of pleats; or just signers suggers suggest that for and (except in classic suits where plain narrow skirts with im- autumn we may see some skiria little is used at the shoulder-portance focussed on the peplum of becoming a little fuller and worn, line) with no padding.
the jacket.
perhaps, with short Jackets cui away in front..
made
D
seen.
both on
the other hand, hips have The front of a jacket may show
somewhat
Prints are popular again for narprising the influence of collar importance come-back on some dronson. Just by the cut of its revers or the the summer, but not the multi- when everyone thought that the diagonal opening below the waist. coloured screen print. Instead, Just had been Meen of artificial is probably significant that all neat motifs and sombre grounds variations Importance in that region, back the top-line designers have revived are in demand, with come poekets, bullt cone-shape, the use of shoulder padding; that on the spot theme, the Paisley or and stiffened inside to make them inset sleeves, high rovera, and hip- Perstan atand out. But what is more in length Jackets are popular among versions of the tie-silk. the public eye even than. hips in them. the neckline.
design, and feminine
Dresses in these fabrics have
In with a rush, however, are fuller kirts than models in wool- All importaner possible is con- dressmaker suits in rich, flexible en materials, but the collar line centrated at the neck and en- fabrics like .tle-slik with, close follows much the same idea with the pockets, so that they protrude behind, silk cotas for far beyond the natural line of the wear. The latter, almost
the
summer❘ variations of the; berths or shawi without collar, cut low in front leaving an expanse of neck which will be softened by new varieties of choker necklaces, sometimes with loops hanging in front.
The Smile
That Wins PEPSODENT
Smile!
MAKES TEETH
WHITER!
Announcing
cheese.
Renommée
Old Bond Street
W,
SUMMER SALE
NOW'S THE CHANCE FOR YOU TO BUY AT GREATLY REDUCED PRICES!
25% Discount
ON OUR ENTIRE STOCK OF DRESSES, FROCKS AND NOVELTIES!
From 4th August for one month At Mezzanine Floor, Gloucester Arcade.
Quick relief
from
PRICKLY HEAT
THE ANTISEPTIC SOAP
Asepso
Asepso
OBTAINABLE EVERYWHERE
CONTAINS 3% BLOGIDE OF MERCURY INVALUABLE FOR PRICKLY WRAT AND FOR ALL SKIN DISEASES
Asepso soap,
SOLE AGENTS:-
helps to
keep skin
healthy too!
dresses W. R. LOXLEY & CO., (CHINA) LTD.
503, VICTORY HOUSE
5, WYNDHAM STREET.
CONTINUATION OF SUMMER SALE
REDUCTION ON ALL SUMMER. STOCK
Heam 208 H.K. Hotel
Telephone 30981, Ext. 808- LIR-CONDITIONED FOR YOUR COMFORT-
York Buliding.
Tel: 34105.
Arts Ltd.
SOLE AGENT
FOR
Heal & Son, Ltd.
London
FINEST · FURNITURE
AND
FABRICS
SHOW ROOMS
AT
29, 37-39 HENNESSY ROAD
No comments yet.
Private notes are available after approval.