1949-05-18 — Page 8

SUMMER EVENING GOWNS

just received

In pique and linen

PAQUERETTE LTD.

Gloucester Bldg, 16 Des Voeux Rd.

SPARKLING PLASTIC COIL BAGS

in exciting mutit colors... gleaming white...

These outstandingly beautiful Celanese Plastic Coil Purses are decidely

the muxt serviceable summer handbags erer made - alt so easy to keep clean! Just a whisk

Revere

Flex

CREATION

with a damp cloth

дя

and they're fresh as a daisy! Mode Elite bas been legally appointed

sole distributor for China and adjoining ports. Progressive merchants in China and South- sea Islands can always secure them a&.

"WHOLESALE” from Made Ellto by air shipments 46 hours direct from their maker in. New

Yock.

回

MODE ELITE

Direct Importers of Exclusive Fashions

22, Queen's Road, C.

Hongkong,

Tel. 24052.

Flawless complexion

by

Helina Rubinstein

She has no worries about her appearance because the uses Helena Rubinstein preparations thereby giving her skin the best that can be bought. At night the cleanses with Pater Lin Cleansing Cream and nourishes *****the tissues with the rich herbal enences of Perfection Cream. In the morning she applies Skin Towing Lotion to leave a smooth stiny surface for her make-up

A. S. WATSON & CO. LTD.

Balo Agents

Alaxandra Bldg,

Chater Rd.

·Tal. BIES).

THE CHINA MAIL, WEDNESDAY, MAY 18, 1049.

Woman Today

WARM WEATHER FASHIONS IN SOUTHERN FLORIDA

their

By Florence Maxwell

Florida fashion designors are now coming out with new summer merchandise more confident than ever they have the nation's logical tosting ground for warm weather clothes.

"Southern Florida-the land of sunshine and the

•

only place in the country where frost hasn't hit this winter"-is the temporary motto of Miami garment manufacturers as well as orange growers.

extrn The ever-growing Miami bustie effect in skirls, to market now includes more than long jackets. The bulk, how- 50 manufacturers of sports-ever, fall into the 24-to 27-inch

length. wear, coats and suits, handbags, shoes, children's clothes, acces- sories, and women's apparel of all sorts, for use when the ther- mometer is 70 degrees or over.

New gabardine dress suits by carry loops, buttons, "Charm"

other jacket fancywork and down the line to the bottom of the skirt. Dress conts are long, fitted und dressy, with slim front and full sides and back.

In this vast winter (and sum- mer) playground. obviously sportswear gets the big play and new models can be tried imme-manufacturers is Stylecraft, spe- diately for their effect on Mrs. Buyer.

The

Among the Miami accessories

clalising in handbags, and work- ing in collaboration with Minmi Footwear, maker of DeHufre shoes, to create spectacular sets of matching bag-shoe combina- į

come

out

Outdoor tile and the demand 1s almost im- for comfort perceptibly half-including skirt tions. lengths upward at, according to

have They Margaret Newman, one of

with inost successful and daring of the Madagascar straw shoes and bag Mimi designers, a skirt may be with wool-applique decorations: from 1 to 13 inches above the cobra snake shoes and bags in ground without Lincoln Rondait colours as well as multicolour raising its eyebrows.

Playsuit Again In Favour

models; black and white snake, combined with royal blue 01 black suede: black and white snake with copper-penny patent leather,

At the B. S. Kahn Company, Margaret Newman is designing manufacturers of Linda Lee de-

some Interesting accessories as signs in sportswear, there is a well as highly original clothes. renaissance of the playsuit which She gives a delicate touch to the! has been playing a poor second stole vogue in her matching fan- fiddle to sun dresses in Florida. stole sets for evening, daintily Otherwise Linda Lee introduc-fashioned in ince with contrast- tions for the new market con- ing colours-for stance, white centrate on new fabrics more fan and black stole, with other than marked departure in line,

correspondingly opposite shades.

re-

Indian Head fabrles are appearing in the new playclothes

this from

Back Interest Marked

manufacturer. their She leads the Miami designers prints decoratively picturing the in daring and effusive back in- story of the Gold Rush and used terest with equally plain, front Jurgely in "patio" dresses, In- and sides, concentrating on the formal cottons for patio enter rear view all colour and frills. taining,

and comparable occasions. One of her 1949 numbers is a Kahn models are also introduc- dressy cotton-mild green in Ing more embossert cottons, every respect but the tumbling chambrays, simulated cascade of ruffles on the hack, which are none other than bril-

tant cyclamen pink.

iridescent

taffeta,

Full skirts from last year are modified. The waistline is mov- ing up, with the Empire Influence influence continuing the trend started market so near and so

muted to

Is there any South American shown in this U.S.

three

the

Cotton Dresses

4.

J2495

Left. alf-banded toreo for a high-waisted look in this end-and-end chambray dress. Right, pastel or dark dressler chambray, softly styled with under-bust fold and self bow.

Casual Fitting Tailor Suit Back

Paris, May 17.

sensitive The casual fitting tailored suit is definitely back in Jean Patou, an old the news this summer. desires of Cubon, West -years uko. Soft, tunes predominate even in the Indian, Central and South Ameri-

stager on the French fashion scene, is showing new play-clothes, except the can neighbours?

suits that fit loose enough to camouflage evan calico sun dresses which naturally with the

the most recalcitrant waistline. colours, thumba

coine

out

Almost none, exception of a new dress (or little miss in positive tomato red; bright green, bril- three-year-old. liant yellow. These calicoes, by

pre-

Blake, Virginia

materials, chief of which is ruyon midriff, tiny senorita! in men's wear fabrics. "Charm

who has

"must" that

This does not mean that tightly or blue and white polka dotted the way, have already caught public fancy almost before they achieved considerable distinction nipped-in waistlines for sults are cotton and puts a lot of fullness

in the manufacture of children's out of vogue, but simply that they to the skirts,

Paton shows a swanky looking are out of the machines.

yachting rigout, For this he uses wear, Is coming out with dozens are no longer the

casual fitting jacket in royal In Miami coats and sults, 1949 of new styles for little boys and they were last year.

Bimmer blue Patou shows in his girls-toddlers, too. The rhumba

tolle outlined everywhere of I bevy presentations now giving

fashions

excellent with while toile. Long white pants dress, a gay plaid with ruffles view of the spring parade, join around the off-shoulder neck and tailor-mades with jackets that fit and sweatshirt of the same mat- sportswear in a wave of new down the bloomer sides, and the bips but have no pronounced Ferial accompany it.

waistline.

Graduated hemlines, which are He uses grey flannel and neutral becoming very popular here, are of Miami" is introducing 10 suits This designer of juvenile styles designed for mixing. Any two is also bringing cut the Brigadoon coloured gaberdino for sport and also seen in his show.

full-skirted dance dress of One of them can give the frugal lady series for

brother-sister outfits: town wear. For dressier occasions

white some eight outfits,

was nearly plaid tops and white poplin bot-he has heavy slub linen in stone with brilli-

in front and longth

dipped to toms, skirt or shorts. No matter and natural shades and embroiders huge Inng? Printed over with how many or what ages in the the jackets all over

be only coloured silk thread worked weep the ground at the back. It family,

floral design.

had a Bage-green organdle halter All these

have sulis

roomy neck finishing in a fabulous but.

the children

can

Mixed At Will

Charm" is suggesting that the Brigadoons all. emerald green sult be bought There are big sister-itle sister orgardy

knce

with the white suit and mixed pairs; a toddler-sister pair is of pleated or wrap-over skirts. The terfly bow.

Jackots have the same type of Another number in heavy whlic

at will. Likewise the navy and dotted Swiss,

emerald green, the crimson and top.

with an

white, the white and navy, the Miss Blake doesn't stop at

the skipper rhumba dress in fancy new de Dior showe, at bust level, that siden. very thick. Irish green rope

of

signs for the youngsters.

narrow lapels, with the knotch teile had a raised hemline at both falling

in February

encircled the waist and was used toast and brown,

She Patou uses printed chiffon for for halter neckline. blue and pink and so on

Patou oren shows a flying panel. Also, lending variety to this has a new organdle sunsuit trim-sccordin-pleated summer dresses condensed type

wardrobe, med in lace and a tler of organdy with very low square necklines and This was seen on a bright green, Kay and white plaid taffeta hob- "Charm"

provides both Atted ruffles up and down the side of battoner that run the entire length

blo skirted affair. The panel had jackets and box coats with these each bloomer--withal the smart-of the sidescams.

fall loose For strictly out-of-town wear gathered fullness and mix-match suit combinations, est thing the tile feminine tod- Otherwise suit coats

the dier will wear next summer for he drops homines to eight inches from the waist, trailing the ground

the from the ground. For these play like a train at the back. gamut in lengths from short, parties, but definitely not

time jobs he uses outsize crimson high-waisted ones revealing the costume for mud ples

run

British craftsmen at

their best make

SLUMBERLAND

Patou hate this Buttner aro saucy doughboy types made to match many of his outfits——ARGO- clated Press.

To make your Favourite Dress choose

11.

"Ivy Cluster "Daisy Walk"

"Pussy-willow" "Rock Garden" pure silk crepe-de-chine prints

by

Jacamar AT. BOND STREETW..

A special service

VOCUS Patterns

& Publications

Clothes & Accouneries of Distinction. At The Hong Kong Hotel, Hong Kong. Tel: 39283 — Ext, 21

-FIFIRAVENDE

MODERN AND WELL APPOINTED DINING ROOM

just opened at the

GRAND HOTEL

Carnarvon Rond, Kowloon,

Excellent Cuisine European & Chinese Food Beautifully cooked and served Reasonable prices.

Tel. 58147

i

}

FASHIONS FROM NINE A.M. TO MIDNIGHT.

Models and Materials of

first grade quality and cut

SHOWING IN 308 HONG KONG HOTEL.

Josefine!!

(Registered)

Salon Air-conditioned for your comfort.

""

"Elzrena

SUMMER WEAR FROM

CALIFORNIA

Dainty, Washable Formals. Durable, Cool Cottons.

Denim and Pique Play-suits.

Distinctive Afternoon Dresses.

TEL: 59123.

Room 73, Harbour View Hotel

Chatham Road, Kowloon,

CHARMS

FRUIT

Flover:FULL

ASSORUO

GHARMS

CANDIES

Flavoured They're

CHARMS

Pure

These border wests allow air to circulate through the, maitress. They say you can see the com- fort of a Slumberland. You ca fel its rich luxury as soon as you le on one. The reason is good, care- ful design, fine material and that specially high quality of craft manship you expect from "British made. Soft springs, Inalde dich "cushioning, flow to your forms, codle you. And you sleep m all night-border, veots slz" the “HGALLIAGE MA The time,“

Slumberland

WYTRESSES: KY:BRITAIN'N EINENT CHAFTENEN

QUINE BUILDIN

THEY'RI VENTILATED TOO

Renommée

dresses

503, VICTORY HOUSE

5. WYNDHAM STRKET.

CHARMS

Solt

agenta: C. CORDON G ́CO, (HK) LIB

315 YORK BLDG,90 FL. TEL. 26244

#