1949-04-06 — Page 10

Pagu :10 ng

YOU'RE INVITED TO THE

WORLD PREMIERE

OF

GAGE STRAW MILLINERY, PENALJO'S GAY FOOTWEAR, GLOVE-LIKE LEATHER UPPERS, LUXURY ARCHI-CORK INSOLES, ANDREW GAY'S FORMALS, DINNER, AFTERNOON GOWNS, EXQUISITE COTTON & LINEN TWO-PIECE SUITS, DRESSES,

SLACK SUITS, SHORTS, PUSHERS, SHIRTS, BLOUSES, SKIRTS, GAY SUNDRESSES WITH_BOLEROS, SCARVES, WHITE TOPPERS

GAY BEACHWEAR & SWIMSUITS, EXCLUSIVE HANDBAGS, GLOVES, NECKWEAR, SUMMER FOUNDATIONS

All above high fashion items. expertly selected by our exclusive fashion designers in New York, Chicago and Call- fornia, were aftmailed last Friday at San Francisco and de- Hvered here 1 instant --- ABSOLUTELY REPRESENTING NOTHING BUT THE LAST DOUR EXCLUSIVE. MASTER- PIECES BY FOREMOST AMERICAN HOUSES. MODE ELITE'S LIGHTNING AGGRESSIVE EXPERT MERCHANDISING SER- VICE ENABLES HONGKONG'S GENTLEWOMEN OF ELEGANCE TO HAVE AT THEIR COMMAND A DAZZLING WORLD OF LAST HOUR WOMENWEAR TWO MONTHS AHEAD THAN ELSEWHERE. YOU'LL NO LONGER PAY FULL PRICE FOR HIGH FASHION ITEMS-YOU'LL GET FULL LAST HOUR STYLE AT MODE ELITE, Of course, you'll love our "LAST HOUR MASTERPIECES.“

MODE ELITE

Direct Importers of Exclusive Fashions Cucen's Road, C. Itongkong,

How to wean baby Happily

Tel. 21052.

The hrst weaning food you give are carefully blended with other to Baby is of special importance, vital elements which include

for on it depends the progress to be made in the months ahead. The food must be very nourishing, easily digested and smooth and palatable so that Baby readily accepts it. Farex, beyond question, fulfils these requirements,

iron, calcium and phosphorus to build blood and bone, and measured vitamin D to make bones strong and help teeth to come through. With the help of Forex, weaning is a happy time for both mother and baby. Farex needs only the Fares is made from the three addition of milk and sugar. No invaluable cereals-wheat, oats cooking is required. Start with and rye-cach contributing to tastes on a spoon...quicily, balanced nourishment. These casily, weaning has begun.

3

Farex

- cereal food... needs no cooking

Agents:

W. R. LOXLEY & CO. (CHINA) LTD.

GLAXO LABORATORILI LTD., GREINFORD, MIDDLESKI, ENGLAND

THE CHINA MAIL, WEDNESDAY, APRIL 0, 1940.

Woman Today

GOING TO THE FAIR? BEAUTY AND

By VISCOUNTESS ASTOR

As I learn more and more about the preparations which are taking place for the British Indus- tries Fair to be held at Earls Court and Dlympia in London, and at Castle Bromwich in Birm- ingham from May 2 to May 13, I hope thera will be a great number of women among the visitors from bvorsods.

/

I want the women of other countries to come and see "Britain's Great Shop Window" for themselves, for, after all, they are the world's chief shop- pers. They can wield enormous power in com- merce as, inded, they can in most other ways of life. Women like the business of avenues of this section,

But, of seeing and selecting new things, course there are many other reci "xamining new gadgets and tons which will have a special materials and discussing how Appeal for her. Take the leather riginal ideas and inventions Action, for example, which yearly an be applied to everyday life. jewellery and

shows marked advances, or the Men, on the other hand, shop which show the effect of fine craft- allverware stalls to sell.

I can

manship united to first rate design. only invite you to th British Industries Fair.

All the light industries, by the But this Ent to telly, are to be seen in London, at

Farla the exhibits

Court

and Olympia, while of the Hardwn

vare and

Canile Engineering Industries will be at

Bromwich,

Birminghumn, But in whichever part of the Ex- hibition you happen to be, you'll

is what they have sou, and it is a tale worth is tening to.

All overseas buyers win come to Britain to see the Fair, will be relcomed warmly and made to

THE BABY

eel Very Important Persons. They notice that goods of a certain kind any little physical adjustments and on your hip and the other

vited

You visited your, doctor as elbows played on the inner alde soon as you suspected you were of knews, push knees out gently. Sit with the knees apart, one pregnant and he has attended to Aill be given every kind of facility kind are always grouped together that had to be made.

behind the neck. Bend towards o help them conduct their business for the convenience of the oversens

the side of the hand that is on easily as possible; they will be buyers. They are easy to see, to vir

After this, you went straight to

the hip and then straighten. riven free passport visas, tree

dentist for A thorough Change honds and repeat to op- entry badges and they will be in- and it is easy to learn their

for quality and suitability. With your physical and test

check-up m the teeth situation. posite side.

dental prices to make use of the services without widering from point to welfare in the hands of capable of the interpreters and the sucre. torics.

point in the vas

vast halls.

Those people, let us look at the beauty fast, but by no means least, they authorised

charge

Stalls will be nhle, 121 be

to discuss

delivery fortable clubs fitted for their use. and comprehensive

A clear pre-natal corset. In these well-furnished rooms they be a

grent aid.

with correct exercises, will help Britain's tradeal and back muscles, combined you, not only before baby comes, but during the birth, too.

of the

If your hair

Little Things Do buy a specially designed curly, why not have it permed?

The support

made members of the ebm-dates and other busologue will that this will give your abdomin. won't feel like setting it every

he halls, write their letter, and

ore

year.

can

month and continue until the

Iv

is not naturally

There may be times when you night, so a wave would be the best solution.

You will need maternity fracks.

about thre

Stilt or high heels are definite- out for while, but n welge

would

be ideal and still look smart. Remember that it you can centro attention on

on your free. your thickening figure will not be so noticeable to other people, Even though you may not al- ways

feel the making the effort, try to keep yourself Just as pretty and nice as in former tlays. before, vontinue

an meet their friends and busi associations have helped to achieve

associates, rest after the hard this considered planning. physical exercise of walking round

I wonder if by chance you visit f course, find a welcome pot ofed a British Industries Fair be- And, of course, your post-untal 'ra and light refreshments.

World War H? H you did, gure is not exactly the least of

But proper pe one thing will be very noticeable your worries, is it? Buyers And Sollers Moet

when

exhibita this exercises will help you keep your The importance of these clubs you see the

For centuries, fine crait-

It figure and, providing your doctor caniot be stressed too much. They nianship has been the hallmark of

inises no objections, those give buyers and sellers an oppor- Britain's products, and to-day theirgin in the Recond or third

unity to get together and discusa standard is as high it has ever export trade from all angles, and been, But there is this difference confinement.

tch talks are likely to be of whereas in the past good work. benefit to both

Lie with the head supported, sou did

dil so en cet old friends diere they manship was hat always accom. |

and make partie

the newest designs, to knees apart and bent, so that the inequer your nails once a week dew poquaintances. In

addition, anled

they are equat partners. The feet rest on a bed or table. Pincel and such meetings coment what is most general level or

pay extra attention to your one hind on the abdomen and make-up. Presentation important in this modern world appearance has risen considerably beneath hand. Relax and repeat; application is all you will need. A light foundation, a then pull nikiomen away rom dusting of powder and a light international friendships.

In the Inst few

Britain's The Fair has been planned sole-manufacturers have realised the

Years. y to show visitors from all over vital importanco

of design, the world the wide range of foods now, many months before, goods and articles which have been de-are actually evolved, their design

by

The Exercise

Exclusi

BACHNET ENCAIS

Agent Bied to vita JAYCE OF A GLIOBOTĘSK

By Shoes

FARKABATI Show 6 dag

RESTFORM

Studies and Tras

COLD STRAME

Palos Hetinny

COLE OF CALIFORNIA

Swim Sulla & Cottons

CATALINA Swim Suits

Paquerette

GOWNS SHOES

& ACCESSORIES

CONTINUATION OF

Ltd

Annual Stocktaking Sale!

GENUINE REDUCTIONS ON ALL STOCK ENDING SATURDAY, 'APRIL 9TH

Josephine.

Room 309,

(Registered.)

Summer hours

to 12.45.

Hong Kong Hotel.

2.30 to 5.

Baby Shop

Boys

MAG. H. MOALEM

Limited Quantity Sun Suits Sizes: 1. 2. 3

Girls

ROOM 218-2nd FLOOR

PRINCES BUILDING-5 teo House Straat,

I

to

THE LARGEST THREAD FACTORY IN CHINA.

Sitting cross-legged, clasp the No mascara or false eye-lashes and hands and with the points of the for a while,

Maned for export. And women is planned by Industrial artists.

abroad.

печ 101-

cur

They

Attractive Summer Schools For Women

and

tors, will be pleased whwen

wen And, of course, many hey see what, despite her post-provements have resulted from war difficulties, Bears Old Britain war-time developments. has been able to do.

In order to live during the post- There will be the products of war years, Britain has 1,000 exhibitors to

nay hail to ex- Summer schools where over-be £18; that of the steund £29. sce again this

port goods on

on an unprecedented

seas visitors may study, not This includes two nights' no- year; in both 1947 and 1948 there scale, which indeed, she has never only Britain's literature and commodation in London and re- vere 3,000 exhibitors and they before achieved in the history of social conditions, but also some turn railway fares from London ecupted nearly one million feet of her commercial evolution."

More

to the place where the course pace record for any national than

of her loveliest scenery, are an to be held, and board and lodging, per cent. of her motor car attractive feature of life Lade Fair. In these two post-war production, for example, 19

infectures

during excursions years I have mentioned. 32,000 rently xent

In the summer school the summer school. Those Britain. In recent

who overseas buyers attended, and in years manufacturers have done programine arranged by the want to hear more about these 1948 they came from 100 different | everything possible to get to know British Council of Women, there summer schools should write to ountries. That was a record, but the requirements of overseas mar are two special courses of in- the Director, Courses Department, we hope to see

It surpassed this kets. They have sent their staffs terest to women.

The British Council, 3, Hanover year.

travelling expeditions.

One of these, There are two points it would have adopted techniques of modern profession, will be helt from July

on the nursing Street, London, W.I. be just us well to remember whan market research. you visit the Fair. The first is

1 to July 16 and as it will take Just one last hint. The Fair is place in Edinburgh these who that it is entirely nations in held in May, a happy time or the attend will have character, and only those goods year when early summer is don- or seeing which have been produced in the ning its gain dress. It is the sea beauty spots. Visits will also be United Kingdom or in the British son when the

English

to hospitals, institutes and countryside mado Commonwealth will be displayed. looks its freshest, its greenest and a nurses home, so The next thing in that with

that the exception, only the manufacturerself a few days relaxation

loveliest. If you come to the students will combine work with Fair do not forget to allow your pleasure. of the actual articles exhibited,

at Another course, planned especi- take part in it. The exception is leant, after your hard work is over, ally for women who are interest-

that

likely to appeal to see some of the charming sights ed in social work will take place especially to women, for it is the that Britain's countryside has to at Brighton, on the south coast of Textiles and Clothing section show,

England, Called "Womcu' in Bri- which will be at Earls Court.

tain" it will be held from Sep- tomber to Soptember 20.

The cost of the fist courro will

one

Now Textile For Women

RECIPE

Twisted Fruit Ring

As there are no matly stages of manufacture Involved in this iu- dustry, wholesale firm who are the sole agents for fabrics Bre

3 cups self-raising flour, tea- allowed to exhibit. And what a

spoon salt, 3 tablespoons golden really wonderfal section it is, with eyrup, 1 egg, oz shortening, C its new fabrics, modern designa oz. fruit, 1 cup milk, sugar, clibp. and glowing colourings displayed red nuts.

Hotte of

for glazing. Turn on to a doured boned and roll into a long, nurrów strip. Cut into two and twist to- gether. Shape into a ring andl Join the ends together. Place in n-grensed ring tin or on lo a

The world's

most expensive

In an up-to-date way. A woman boeln and add the fruit. Melt the thickly with sugar and chopped an ancient Gallio helmet with Sift the flour and salt into a grenaed tray. Glaze and sprinkle hat? Made in gold, styled after

will be fascinated by the new.tex-

tiles slip wanders, along the shortening, add the, syrup, milk nuts. Bake in a hot oven, temp. Į diamond-studded wings on top, it

and beaten egg. Stir into dry in-423 deg.-F. gan, 500 deg.

F. clec- in valued At amitian Franch gredients, keeping back a little tile, from 30 10 35 minutes.

The Perfect make-up Foundation Renommée Helena Rubinstei

by

Town and Country Foundation has stood the test of time. Its

users have remained faithful to

it for year. Now it is even better than ever before. It i protective, it wards off sun- dryness, it conceals tiny lines and minor blemishes. It gives the skin a soft, youthful devines, , and holdi make-up fresh for

hour on end..

Luxuriously comfortable and cool

Chater Rd.

Bole Agents.

S. WATSON CO, LTD.

Alexandra

dresses

Imported & locally

dresses, ngils, coats, “Dei hats, "Kiblar" gloves.

NEW SHIPMENT. OF GABARDINE DRESSES.

503, VICTORY HOUSN - 5. WENIHHAJE, BE

SLUMBERLAND UMITED

Meadow, London, England

MATTRESSES

Finishing the supple Steel

springs of a Slumberland.

You sleep laxuriously and dool en Slumberland. Soft springs, Inside sich quilted cushioning. flow to your form, however you leedle you, You relax. Alz filters in through the border vents of a Slumberland, it clay, colates through palags and up- Holstery keep-kit anitzen cool all night.

BRITAIN'S FINEST CRAFTSMEN

francs.

The finest steel wira made in Britain makes thi

soft, gentle springs of SLUMBERLAND

China Fee Lung Thread Tastory

-COMPANY, LIMITED

Specifications

MEOS

1,000 yd. 450 yd.

PIECE

3

3

200 yd,

·

12,000 yd.

3

5080

EVENNESS

FLYING WHEEL

THREAD

Principal Exporters. To

T. NO. MALAYA, JAVA, SUMATRA, 40-50 BORNEO, INDO CHINA. 40-50 SÌ A M BURMA, INDIA

AFRICA, MİDDLE' EAST KOREA.

8--50

SPECIAL FEATURES:

FAST COLOR

CORRECT LENGTH DURABILITY

ALL THREADS BÞUN AND DYED BY OUR OWN FACTORY HEAD. OFFICE:

711, Nanking Road (E) Shanghal.

HONG KONG OFFICE:

123, Connaught Road, Central Telophone: 22704 - Cable: · FELUN,

Fred

recious

as time itself

Automatic Wind- ing. Waterproof, Dustproof and Shockproof-impervi ous to climatic changes. Known since 1856, as "The Watch of Protected Accuracy"—and the prido

of every possessor,

ETERNA

SeleAgenta: ED A. KELLER & Co. Ltd.