Pagu :10 ng
YOU'RE INVITED TO THE
WORLD PREMIERE
OF
GAGE STRAW MILLINERY, PENALJO'S GAY FOOTWEAR, GLOVE-LIKE LEATHER UPPERS, LUXURY ARCHI-CORK INSOLES, ANDREW GAY'S FORMALS, DINNER, AFTERNOON GOWNS, EXQUISITE COTTON & LINEN TWO-PIECE SUITS, DRESSES,
SLACK SUITS, SHORTS, PUSHERS, SHIRTS, BLOUSES, SKIRTS, GAY SUNDRESSES WITH_BOLEROS, SCARVES, WHITE TOPPERS
GAY BEACHWEAR & SWIMSUITS, EXCLUSIVE HANDBAGS, GLOVES, NECKWEAR, SUMMER FOUNDATIONS
All above high fashion items. expertly selected by our exclusive fashion designers in New York, Chicago and Call- fornia, were aftmailed last Friday at San Francisco and de- Hvered here 1 instant --- ABSOLUTELY REPRESENTING NOTHING BUT THE LAST DOUR EXCLUSIVE. MASTER- PIECES BY FOREMOST AMERICAN HOUSES. MODE ELITE'S LIGHTNING AGGRESSIVE EXPERT MERCHANDISING SER- VICE ENABLES HONGKONG'S GENTLEWOMEN OF ELEGANCE TO HAVE AT THEIR COMMAND A DAZZLING WORLD OF LAST HOUR WOMENWEAR TWO MONTHS AHEAD THAN ELSEWHERE. YOU'LL NO LONGER PAY FULL PRICE FOR HIGH FASHION ITEMS-YOU'LL GET FULL LAST HOUR STYLE AT MODE ELITE, Of course, you'll love our "LAST HOUR MASTERPIECES.“
MODE ELITE
Direct Importers of Exclusive Fashions Cucen's Road, C. Itongkong,
How to wean baby Happily
Tel. 21052.
The hrst weaning food you give are carefully blended with other to Baby is of special importance, vital elements which include
for on it depends the progress to be made in the months ahead. The food must be very nourishing, easily digested and smooth and palatable so that Baby readily accepts it. Farex, beyond question, fulfils these requirements,
iron, calcium and phosphorus to build blood and bone, and measured vitamin D to make bones strong and help teeth to come through. With the help of Forex, weaning is a happy time for both mother and baby. Farex needs only the Fares is made from the three addition of milk and sugar. No invaluable cereals-wheat, oats cooking is required. Start with and rye-cach contributing to tastes on a spoon...quicily, balanced nourishment. These casily, weaning has begun.
3
Farex
- cereal food... needs no cooking
Agents:
W. R. LOXLEY & CO. (CHINA) LTD.
GLAXO LABORATORILI LTD., GREINFORD, MIDDLESKI, ENGLAND
THE CHINA MAIL, WEDNESDAY, APRIL 0, 1940.
Woman Today
GOING TO THE FAIR? BEAUTY AND
By VISCOUNTESS ASTOR
As I learn more and more about the preparations which are taking place for the British Indus- tries Fair to be held at Earls Court and Dlympia in London, and at Castle Bromwich in Birm- ingham from May 2 to May 13, I hope thera will be a great number of women among the visitors from bvorsods.
/
I want the women of other countries to come and see "Britain's Great Shop Window" for themselves, for, after all, they are the world's chief shop- pers. They can wield enormous power in com- merce as, inded, they can in most other ways of life. Women like the business of avenues of this section,
But, of seeing and selecting new things, course there are many other reci "xamining new gadgets and tons which will have a special materials and discussing how Appeal for her. Take the leather riginal ideas and inventions Action, for example, which yearly an be applied to everyday life. jewellery and
shows marked advances, or the Men, on the other hand, shop which show the effect of fine craft- allverware stalls to sell.
I can
manship united to first rate design. only invite you to th British Industries Fair.
All the light industries, by the But this Ent to telly, are to be seen in London, at
Farla the exhibits
Court
and Olympia, while of the Hardwn
vare and
Canile Engineering Industries will be at
Bromwich,
Birminghumn, But in whichever part of the Ex- hibition you happen to be, you'll
is what they have sou, and it is a tale worth is tening to.
All overseas buyers win come to Britain to see the Fair, will be relcomed warmly and made to
THE BABY
eel Very Important Persons. They notice that goods of a certain kind any little physical adjustments and on your hip and the other
vited
You visited your, doctor as elbows played on the inner alde soon as you suspected you were of knews, push knees out gently. Sit with the knees apart, one pregnant and he has attended to Aill be given every kind of facility kind are always grouped together that had to be made.
behind the neck. Bend towards o help them conduct their business for the convenience of the oversens
the side of the hand that is on easily as possible; they will be buyers. They are easy to see, to vir
After this, you went straight to
the hip and then straighten. riven free passport visas, tree
dentist for A thorough Change honds and repeat to op- entry badges and they will be in- and it is easy to learn their
for quality and suitability. With your physical and test
check-up m the teeth situation. posite side.
dental prices to make use of the services without widering from point to welfare in the hands of capable of the interpreters and the sucre. torics.
point in the vas
vast halls.
Those people, let us look at the beauty fast, but by no means least, they authorised
charge
Stalls will be nhle, 121 be
to discuss
delivery fortable clubs fitted for their use. and comprehensive
A clear pre-natal corset. In these well-furnished rooms they be a
grent aid.
with correct exercises, will help Britain's tradeal and back muscles, combined you, not only before baby comes, but during the birth, too.
of the
If your hair
Little Things Do buy a specially designed curly, why not have it permed?
The support
made members of the ebm-dates and other busologue will that this will give your abdomin. won't feel like setting it every
he halls, write their letter, and
ore
year.
can
month and continue until the
Iv
is not naturally
There may be times when you night, so a wave would be the best solution.
You will need maternity fracks.
about thre
Stilt or high heels are definite- out for while, but n welge
would
be ideal and still look smart. Remember that it you can centro attention on
on your free. your thickening figure will not be so noticeable to other people, Even though you may not al- ways
feel the making the effort, try to keep yourself Just as pretty and nice as in former tlays. before, vontinue
an meet their friends and busi associations have helped to achieve
associates, rest after the hard this considered planning. physical exercise of walking round
I wonder if by chance you visit f course, find a welcome pot ofed a British Industries Fair be- And, of course, your post-untal 'ra and light refreshments.
World War H? H you did, gure is not exactly the least of
But proper pe one thing will be very noticeable your worries, is it? Buyers And Sollers Moet
when
exhibita this exercises will help you keep your The importance of these clubs you see the
For centuries, fine crait-
It figure and, providing your doctor caniot be stressed too much. They nianship has been the hallmark of
inises no objections, those give buyers and sellers an oppor- Britain's products, and to-day theirgin in the Recond or third
unity to get together and discusa standard is as high it has ever export trade from all angles, and been, But there is this difference confinement.
tch talks are likely to be of whereas in the past good work. benefit to both
Lie with the head supported, sou did
dil so en cet old friends diere they manship was hat always accom. |
and make partie
the newest designs, to knees apart and bent, so that the inequer your nails once a week dew poquaintances. In
addition, anled
they are equat partners. The feet rest on a bed or table. Pincel and such meetings coment what is most general level or
pay extra attention to your one hind on the abdomen and make-up. Presentation important in this modern world appearance has risen considerably beneath hand. Relax and repeat; application is all you will need. A light foundation, a then pull nikiomen away rom dusting of powder and a light international friendships.
In the Inst few
Britain's The Fair has been planned sole-manufacturers have realised the
Years. y to show visitors from all over vital importanco
of design, the world the wide range of foods now, many months before, goods and articles which have been de-are actually evolved, their design
by
The Exercise
Exclusi
BACHNET ENCAIS
Agent Bied to vita JAYCE OF A GLIOBOTĘSK
By Shoes
FARKABATI Show 6 dag
RESTFORM
Studies and Tras
COLD STRAME
Palos Hetinny
COLE OF CALIFORNIA
Swim Sulla & Cottons
CATALINA Swim Suits
Paquerette
GOWNS SHOES
& ACCESSORIES
CONTINUATION OF
Ltd
Annual Stocktaking Sale!
GENUINE REDUCTIONS ON ALL STOCK ENDING SATURDAY, 'APRIL 9TH
Josephine.
Room 309,
(Registered.)
Summer hours
to 12.45.
Hong Kong Hotel.
2.30 to 5.
Baby Shop
Boys
MAG. H. MOALEM
Limited Quantity Sun Suits Sizes: 1. 2. 3
Girls
ROOM 218-2nd FLOOR
PRINCES BUILDING-5 teo House Straat,
I
to
THE LARGEST THREAD FACTORY IN CHINA.
Sitting cross-legged, clasp the No mascara or false eye-lashes and hands and with the points of the for a while,
Maned for export. And women is planned by Industrial artists.
abroad.
печ 101-
cur
They
Attractive Summer Schools For Women
and
tors, will be pleased whwen
wen And, of course, many hey see what, despite her post-provements have resulted from war difficulties, Bears Old Britain war-time developments. has been able to do.
In order to live during the post- There will be the products of war years, Britain has 1,000 exhibitors to
nay hail to ex- Summer schools where over-be £18; that of the steund £29. sce again this
port goods on
on an unprecedented
seas visitors may study, not This includes two nights' no- year; in both 1947 and 1948 there scale, which indeed, she has never only Britain's literature and commodation in London and re- vere 3,000 exhibitors and they before achieved in the history of social conditions, but also some turn railway fares from London ecupted nearly one million feet of her commercial evolution."
More
to the place where the course pace record for any national than
of her loveliest scenery, are an to be held, and board and lodging, per cent. of her motor car attractive feature of life Lade Fair. In these two post-war production, for example, 19
infectures
during excursions years I have mentioned. 32,000 rently xent
In the summer school the summer school. Those Britain. In recent
who overseas buyers attended, and in years manufacturers have done programine arranged by the want to hear more about these 1948 they came from 100 different | everything possible to get to know British Council of Women, there summer schools should write to ountries. That was a record, but the requirements of overseas mar are two special courses of in- the Director, Courses Department, we hope to see
It surpassed this kets. They have sent their staffs terest to women.
The British Council, 3, Hanover year.
travelling expeditions.
One of these, There are two points it would have adopted techniques of modern profession, will be helt from July
on the nursing Street, London, W.I. be just us well to remember whan market research. you visit the Fair. The first is
1 to July 16 and as it will take Just one last hint. The Fair is place in Edinburgh these who that it is entirely nations in held in May, a happy time or the attend will have character, and only those goods year when early summer is don- or seeing which have been produced in the ning its gain dress. It is the sea beauty spots. Visits will also be United Kingdom or in the British son when the
English
to hospitals, institutes and countryside mado Commonwealth will be displayed. looks its freshest, its greenest and a nurses home, so The next thing in that with
that the exception, only the manufacturerself a few days relaxation
loveliest. If you come to the students will combine work with Fair do not forget to allow your pleasure. of the actual articles exhibited,
at Another course, planned especi- take part in it. The exception is leant, after your hard work is over, ally for women who are interest-
that
likely to appeal to see some of the charming sights ed in social work will take place especially to women, for it is the that Britain's countryside has to at Brighton, on the south coast of Textiles and Clothing section show,
England, Called "Womcu' in Bri- which will be at Earls Court.
tain" it will be held from Sep- tomber to Soptember 20.
The cost of the fist courro will
one
Now Textile For Women
RECIPE
Twisted Fruit Ring
As there are no matly stages of manufacture Involved in this iu- dustry, wholesale firm who are the sole agents for fabrics Bre
3 cups self-raising flour, tea- allowed to exhibit. And what a
spoon salt, 3 tablespoons golden really wonderfal section it is, with eyrup, 1 egg, oz shortening, C its new fabrics, modern designa oz. fruit, 1 cup milk, sugar, clibp. and glowing colourings displayed red nuts.
Hotte of
for glazing. Turn on to a doured boned and roll into a long, nurrów strip. Cut into two and twist to- gether. Shape into a ring andl Join the ends together. Place in n-grensed ring tin or on lo a
The world's
most expensive
In an up-to-date way. A woman boeln and add the fruit. Melt the thickly with sugar and chopped an ancient Gallio helmet with Sift the flour and salt into a grenaed tray. Glaze and sprinkle hat? Made in gold, styled after
will be fascinated by the new.tex-
tiles slip wanders, along the shortening, add the, syrup, milk nuts. Bake in a hot oven, temp. Į diamond-studded wings on top, it
and beaten egg. Stir into dry in-423 deg.-F. gan, 500 deg.
F. clec- in valued At amitian Franch gredients, keeping back a little tile, from 30 10 35 minutes.
The Perfect make-up Foundation Renommée Helena Rubinstei
by
Town and Country Foundation has stood the test of time. Its
users have remained faithful to
it for year. Now it is even better than ever before. It i protective, it wards off sun- dryness, it conceals tiny lines and minor blemishes. It gives the skin a soft, youthful devines, , and holdi make-up fresh for
hour on end..
Luxuriously comfortable and cool
Chater Rd.
Bole Agents.
S. WATSON CO, LTD.
Alexandra
dresses
Imported & locally
dresses, ngils, coats, “Dei hats, "Kiblar" gloves.
NEW SHIPMENT. OF GABARDINE DRESSES.
503, VICTORY HOUSN - 5. WENIHHAJE, BE
SLUMBERLAND UMITED
Meadow, London, England
MATTRESSES
Finishing the supple Steel
springs of a Slumberland.
You sleep laxuriously and dool en Slumberland. Soft springs, Inside sich quilted cushioning. flow to your form, however you leedle you, You relax. Alz filters in through the border vents of a Slumberland, it clay, colates through palags and up- Holstery keep-kit anitzen cool all night.
BRITAIN'S FINEST CRAFTSMEN
francs.
The finest steel wira made in Britain makes thi
soft, gentle springs of SLUMBERLAND
China Fee Lung Thread Tastory
-COMPANY, LIMITED
Specifications
MEOS
1,000 yd. 450 yd.
PIECE
3
3
200 yd,
·
12,000 yd.
3
5080
EVENNESS
FLYING WHEEL
THREAD
Principal Exporters. To
T. NO. MALAYA, JAVA, SUMATRA, 40-50 BORNEO, INDO CHINA. 40-50 SÌ A M BURMA, INDIA
AFRICA, MİDDLE' EAST KOREA.
8--50
SPECIAL FEATURES:
FAST COLOR
CORRECT LENGTH DURABILITY
ALL THREADS BÞUN AND DYED BY OUR OWN FACTORY HEAD. OFFICE:
711, Nanking Road (E) Shanghal.
HONG KONG OFFICE:
123, Connaught Road, Central Telophone: 22704 - Cable: · FELUN,
Fred
recious
as time itself
Automatic Wind- ing. Waterproof, Dustproof and Shockproof-impervi ous to climatic changes. Known since 1856, as "The Watch of Protected Accuracy"—and the prido
of every possessor,
ETERNA
SeleAgenta: ED A. KELLER & Co. Ltd.