1949-03-30 — Page 18

ROYAL INTEROCEAN LINES

Passenger-and Theight ounin

"TJISADANE"

"TJIBADAK"

KODILATION FARMOUR BALL FOR UNE MA. AUTERIN JAVA-CHINA SERVICE

"TJITJALENGKA"

In port

from Macassar

A Javaporta 2nd April.

from Macassar

& Javaports 14th April.

to Manila Javaporta

& Macassar

31st March 11 n.m.

to Shanghai 3rd April to Javaporis

Macassar 14th April.

to Shanghai

16th April

to Javaports & Mocasyar 28th April.

HONGKONG-MANILA-CHINA SERVICE

TASMAN

from Manila

Amoy

4th April.

to Manila & Amoy 20th April.

SUMATRA-MALAYA—CHINA SERVICE

"YAN HEUTSZ”

"VAN RIEMSDIJK"

Arrivals

from Amoy

& Swatow

2nd Apell,

from B. DI

& Straits

8th April.

Skillaga

to Straits

& B. Dell

3rd April,

to B. Dell

& Straits

17th April.

ASIA-AFRICA-S. AMERICA SERVICE

Arrivals

'STRAAT MALAKKA"

from Japani

31 Maret

BOISSEVAIN”

'STRAAT SOENDA"

TEGELBERG“

from

& South Africa,

South America

9th April,

from Japan

PIA May

frum

South America

& South Afrien, 30th June.

Balilago

to East & South Africa &

South America,

2nd April.

to Japen

10th April.

to East & South

Africa &

South America,

38th April.

to East & South Africa &

South Amerien,

24th May.

to East & South

Africa &

South America,

22nd June,

All Steamers Calling Mombasa & L.. Marques Direct.

Transhipment cargo on through Bs/L to Dar-Es-SalaaIN.

epted on all sailings,

Zanzibar nce

Agents: HOLLAND-EAST ASIA LINE

Arrivals

Fu prast

Available for

"MELISKERK”

4.

Oil in Bolks MARIEKERK"

"MOLENKERK"

"MEERKERK"

Traushipment eargo

from Europo

1th April.

from Europo

Early May

Fron Europe

early June

Ballints

to Europe via

Manita & Straits

1st April.

to Shanghel

& Japan

19th April,

to Europe vin

Maalia & Straits, End April

to Europe vla

Manila, & Straits

Mid May.

to Europe via

Manila & Straits

Mid June

on through B/L accepted to Indian, Mediterranean and Northern European poris.

Office Address: King's Bullding, Phones: 28015, 28018 & 28017 Chinese Agents: 82, Connaught #6.. Tel. 31196 & 21539

DE LA RAMA LINES

ARRIVING FROM U.S. ATLANTIC COAST VIA LOS ANGELES & SAN FRANCISCO 8.5. "DONA AURORA“ m.. BENARES"

19th Apr.

28th Apr.

.SAILING FOR U.S. ATLANTIC COAST VIA LOS ANGELES

m.. "HENARES"

30th Apr.

8.5. "DONA AURORA“ ... (calls Shanghai & Japan) 19th May

THE DE LA RAMA STEAMSHIP CO., INC.

(Incorporated in the Philippinew)

CHINESE SHIPPING OFFICE Tels. 23738—20153

MARINA HOUSE Tels. 23676-22075

THE EAST ASIATIC CO., LTD.

OF COPENHAGEN

M.S. "MANCHURIA"

LOADING ABOUT 5th APRIL

for

ADEN, PORT SAID, GENOA, ANTWERP, ROTTERDAM,

HAMBURG, OSLO, GOTHENBURG AND COPENHAGEN. Tanks available for the carriage of.oil in bulk,

THE EAST ASIATIC CO., LTD. Queen's Bldg., 2nd floor.

Tel. 34111 & 34112,

CHINA MERCHANTS S.N. CO.

15, Connaught Road, West. ¡.

Telephone 31633.

BAILINGS

S.S. HAI FISIA ·

Singapore

S.S. HAI KANG

Shanghai

Shanghai

I

March 31 March 31 April 3

S.S. HAI TIEN

(With Passenger Accommodation)

Cargo for Tsing-Two, Tankow & Tientsin acceptable

on through bills of lading..

For Full Particulara Plane, Apule to the Above

FINANCE

Hong Kong Stock Exchange

It may

be that the point of resistance Fas

reached. been Buyers have made a re-appear- anne unl business fransacted yesterday was on 福 larger and Jemer basis.

1.K, GOVT, LOANS,

1m 1980.

Set Lean 1954 a 1040) 10m. 944; Leman (19183 2084, 102 1⁄2ær. BANKNI

H.K. & S. Hank 17108, 17204. 171a.

In Her 410556. Chartered Bank 430-9/16n. Mercanti Bruk A. 4 13 Bank of East Asin 137m. INSURANCERT

Panlon Ine,

427.

Bulon En. Garb, 700-, 700/60042. Phins Haderweitern Sia, B.K. Fler Inn, 260%, SHIPPING

Bourlanes 237m

IK, 4 M. Neomlunts $10. Judo Chionn (ref. 96.

The hon.

(Beurer) 41/38160.

Hecks Waterboala 324. Anla Nas tab, 80%

DOCKS, WHANVER, GODOWNE, Etea

H.K. K. Wheree (Old) HR (39)

North Point Wherres GNÍ Shanghai Hourkew Wharves 260, H.K. Dk

Chiles Provblent 18,Pan.

Shanghal Dockyarim 1.41.9%, MAD,

Wheelock 28.1/86.0an.

MINING:

Raul Miner Glyn.

H.K. Min 01 bab,

LANDS, BOTELA AND BUILDINGS, H&S Models 19.sch, 12,407 Sand,

K and 151gb,

Mangħal Jayols 2.06), 3a, 2.85/3,00mm. Humphrey 12h,

B.K. Rrallien 25, 2,00ma. Cihlosen Katutes 170m.

PUBLIC UTILITIES,

Tenworn 17,4th, 17 70/[Num. Teak Trams (2DA.

(New) 116.

Star Ferries 12

Chow Fight 2014) 15.76), 1519/8dør.

(New) 9.web, 10.30%,

108, Efecteles 23, 34/35 yne, Mario Eletries 270.

Sanon Light 14.

%/99.

Telephonen 2721, 2894, 41% 128an. Shanghal Gown.

INDUSTRIALS:

.

Coll. Mark. (Oct.) 史报仇。 Conten Teen Tn.

Cemente 31%), 32%., 11/32an,

STORES, ENGI

Delry Farms +(1)d) 39/39 !5 on,

New 3 là nă. Watsons 47%1⁄2h, ths, 48en2.

1. Crawford 10ħal; 26.

¡New) 23.

Altreyes 6,N,

China Emporium 1th. Sus Do, 29. DEN

Kwon Seok Hone 1321.

1can.

Was, Powell, 2.st. 11m. MISCELLANEOUS :

China Entertaliments 43140. 1.K. Constructiani 2018) En.

(New) 40,

Vibro Pilines, 16».

Marsman Investments 97-1, Murman (CK) 25. Shanghot Loan Za

Tangtan 4.

COTTONS:

* Ewa *191, 8, 7151,200,

HOUDER, F., COMPANIES) -

Alma' Estates $15.

Hatu Anam on.

10n.

Hute Plantation in. Chemure Unitril Cheng Rubbers 2u. Carrsolidated Rubbers 1.408. Dominian Rubbers In. Padang Robbers 125m. Repah Rubbers „251. Rubber Trista 20. Bamega Tubber 10, Bewamba Kubbera 3. Bhanghai Kedaha 15. Shanghai-Mulige An Aux Manggis „ION. Tanah Merahs .400. Tebou tubbere 201

SHIP MOVEMENTS

San Francisco, March 29. Ship arrivals: March 27, Lake Tabla from Yokohama, Generai R.M. Blatchford from Guam.

Departure March 27, Arizona for Manila.

Scatile arrival: Shanks from

elated Press.

AND

COMMEROE

AMERICAN BUSINESS "BATTLE OF

New York, March 29,

BRANDS"

A business battle is raging today. It has beon coll- ad the most revolutionary upset in all mer- chandising history. It is "the battle of the brands" between giant groups of manufac« turers, and retailers. Each want the public to buy its products.

The winner has already been named. The winner is the average man in the street who pays his money and takes his choice:

The average man is the win- ner because nearly everyone offering merchandise today is

doing it with one eye on quality Export Target

and style and the other eye on price and value-higher quality, better style, lower price, greater value.

The Right goes, back n long way for consumer preferenco, bq- tween brand-name controlled by manufacturers (often called "national brands") and brand-

controlled

Times

بود

(often called "private brand |

World War II shorloges rupted it, but It niso brought jabout a dramatle change that has been intensified today by the post war readjustment to normit! marketing.

not

During the war consupers could get many of the familiar brands they were accustomed to buy before the war. So they took something else. Maybe they liked It and continued to use it. Or back perhaps they chengod

when to their old, brand

the war was over and they could get

many

There arose a situation enlled "brand loyalty". The war forced people to switch their loyalty to a brand. Others swit- ched because of convincing na- tunal and local advertising. or store display advertising, or the tendency of merchants to narrow down the number of brands of any

item particular

to the strongest sellers. Brand loyalty is highly stressed today.

or of

Uncertainty

London, March 28. Bir Stafford Cripps, Chars - cellor of the Exchequer, et file inst press conference be Tore Budget Day, admitted today that the British motor саг Industry

might not reach the export target sat 11 for this year-especially America's Spring la not fine. "The Western Hemisphere marketa brighten up adaxon - ally when the weather warm and people want buy care," he said. "If they do so this year, we should be able to make our targal- but if they keep g1 their pro sent low level wa shall find considerable difficulty."__R«u» ter.

Mail order houses and chain stores, who control the mos! brands, private widely known

are not members.

The five-year-old foundation emphasises long-range educa. tion through schools, 'clubs, books, charts, speeches and advertising. It does not promote Individual products.

Two big questions in the brand war remain to be answered. They concern today's rapidly changing

picture price

and the huge Known Products potential excess in manufactur- Products of inferior quality, ing capacity... high price, poor style,

Private brands have more free- ziom in meeting doubtful value, are falling by tion than many national brands price competi- the wayalde rapidly in consumer

whose prices preference.

are Axed Manufacturers and retailers in State Fair Trade laws. WU pri- competing

each against

other vate brands with greater flexi- billy move in quickly and take never lose sight of the fact they

segment of the are also in Intensive competition over a larger with their own group. Neillier mass market with lower pricing side is concerned with unknown, policies?

or with

any method

bronds are

under

off-brand or unbranded products Many manufacturers during of selling and after the war built up huge that does anything but give the production capacity. When and if their market contracts, will they customer the highest valuť,

Manufacturers of national put the excess capacity to work promoting products producing special products carry- names?--As- known for generations. Scores of Ing private brand them like Kodak and Coca Cola sociated Press. are household words around the world, Mail

like order houses Scars Roebuck and Montgomery Werd -have private brands that can meet the most

intensive competition without tear. chain organisations market pr- vate brands on a national scale totals in the millions.

There is another and growing-business in brands controlled by affiliated through

Big

SOUTH AFRICA WANTS LOAN

Capetown, March 28.. rapidly

The South African Finance private Minister, Dr. N. C. Havenga, stores told Parliament today that if t ownership line of credit or loan

can be management or through mutual obtained from the United States purchasing agents.

at reasonable terms, it would One of the outstanding organi-chable the Union to apply less sations in that field is. Kirby,

concerning

counsellors

New York Stock Exchange

New York, March 20. The stock market moved in a sluggish circle yesterday. Smalli carly gains were trimmed in late: trading and the list closed prac- tically unchanged,

Transfers totalled 700,000 shares. Among fractional gainers were Western Union, Union Prel- fe, Plymouth Oli, Loews, Para- mount Pictures, Greyhound.

Stumblers included Santa Fe. Nickel Plate, Air Reduction, A

Chemleni, Glenn Hed

Martin.

DOW JONES AVERAGES

Stocks: 63

20 Industrialei 17.90

36 a: 49.81

10 low; 25,40

CLOSING QUOTATIONE: Adams. Express) 1874, Alaska June 15 Amerless Can: one American Hechting: 48K Amerient Telephonet 143% Americnt Tobareu: 0714 American Waterworks: 27% Aurela Copper at Aviation Corporations Ala Baldwin Locomotive: 115% Glarmedull: 48%

Bendix Ariation: $17. leihishem Steel: 41 Boring Aireralt: 239% Borden Co. 39 Canadian Pacife: 12%

J. I. Can Da Chrysler 625 Colester 2

Commercial Nolvente: 10% Corn Products: 43% Du Pont: 17

Eastman Kodak: 45% Electric Light and Power: 23 General Restele: 37 Groeral Molur: 596 Condricht 024. GoodFrar: 44

Homretake Mining: 38% Internation: Harvester 2, International Papers 49% International Tel, and Tel.: 0% Johns Manville: 37% Kennecott Cuppet: 45% Montgomery Ward 67% National Distillers 18% National Lend: 291 New York Central: 1136 Parkazil. Motum: 0% Jan-American Alemmons ** Pennsylvania RR: 10% Radio Corperations 121 Republic Steel: 214 Reynulla Tolazeɑs 16 Behenley:

Sears Rembuck: 87% Shell Oil: TEK benny Vacuums

16

AMERICAN PRESIDENT LINES

Cargo Oil Tanks Refrigeration-Cargocaire

TO HONOLULU AND SAN FRANCISCO

via Shanghai & japan ·

*President Madison" (calls Shanghai)

"President Clevetana”

Apr. 3

"President Wilson”

"General, Gordon" (via Manita & Japan)

Apr. za May 7

TO SAN FRANCISCO AND LOS ANGELES via JAPAN

......... Apr. 3

'President Plerce"

Apr. 16

TO NEW YORK, BALTIMORE & BOSTON VIA PANAMA

"Président Tyler" (Direct to Paciile Coast) "Fresident Grant" (Direct to Pa eifle Coast)

Apr. 4 Day

+

ROUND-THE WORLD

VIA MANILA, SINGAPORE, COLOMBO, KARACHI, SUEZ,

PORT SAID, ALEXANDRIA, NAFLES, MARSEILLES,

GENOA, NEW YORK 2nd BOSTON

"President Buchariàn" "President Harding" "President Van Buren"

Apr. 6. Apr. 15

Alay 2

ARRIVING FROM SAN FRANCISCO

"Arcadia Victory"

Apr. 17

"President Johnson"

May 8

St. George's Ming.

Tel, Nos 28172/28173

American Pioneer Line

Arrivals from New York, Boston,

PIONEER BẢY

PIONEER MAIL" "PIONEER DALE"

Other Atlantic Ports via Panama

Apr. 23

Apr. 27

May 15

Sailings to Manila

"PIONEER BAY" "PIONEER MAIL" "PIONEER DALE“

(Thence to New York Direct)......

Apr. 24

Apr. 28

May 16'

Sailings to New York, Boston, Philadelphia Baltimore & Other Atlantic Ports via Shanghai, Japan & Panama Canal

-Special Cargo Oil Tanks →→

I

"PADUCAN VICTORY".

Due Apr. 7 "PIONEER MAX" (vin Manila) Dao Apr. 23 Due May 18 "PIONEER MAIL"

For Full Particulars Call

Salls Apr. 9

Salls Apr. 24

Salls May 18

The above list indicates the principal ports of loading and discharge as, presently intended but not their rotation. Mor further L:formation sce schedule at the Company's Office.

UNITED STATES LANES.

Queen's Buliding..

Buthern Pacific: 41%

Standard Brands: 18% Standard Oil of Calif.

6242

Standard Oil of N.J.: £83%

Bendebakeri (18%

Union Bagi 2814

Union Carbides 39%

US Rubber: 72%

U19 Ateel:

US Lines: 14

Westinghouse: 234

Youngstown Bheet and Tuber 98% General Public Tiltie: 12%.

-Associated Press.

MARGINS CUT 15 PER CENT

Block and Company, New York rastic measures merchandising

and trade with America. purchasing agents. The firm has Without such a, loan, it might made products available with an be necessary to apply even more. Washington, March 29, exclusive brand name since the kind would be in the interests Board last night cut the cash drastic measures. A loan of this The U.S. Federal Reserve 1930s and it is expanding in the post-war feld. Items like af both countries, Dr. Havenga down payment required conts,

*inelded. cooking utensils about 40 classi- hosiery, men's shirts,

stock purchases from 75 to 50 neation altogether-are under the ment a exploring all possibili per cent. general label of

one

In

The South African

tles.

He said,South

Govern-

Africa's

store in " "Kirby" through trouble in raising an American

other

Joan is that her neonomie poel- They, and David

buying offices C.

feld, give the tre- tion is too good. Reute same Yokohama.-Asso-tailer complete control over on

the item. The merchant can sell, it

NY RUBBER

New York, March 29. Cruce rubbor standard, futures closed qulet with no sales.

at any price to satisfy the buy int demands of his customers, and he can launch heavily ad-: vertised. sales to meet competi- ton.

Big Questions

Brand Names

LONDON STOCKS

4

ότι

The Reserve Board explained the margin that it is relaxing reqirement in the light of the general credit situation, This, is A elrong indiention that

the Board believes inflation has ccased to dominate the economic situation.

London, March 29.

Sluggishness has characterised Prices were generally firm on trading in markets the stock exchange. Tobacco and months.

In recent building aues received most at- Foundation intention while, leading Industrial had relaxed

Earlier this month the Board. Crude rubber No. 1 futures New York spearheads the drive shares were lightly supported.

controls over in- closed seven to 14 hlgifer with to tell the public of the quality. Gil-edged shares closed frac furniture and

stallmont buying of motorègre,, sales of 19 contracts,

and dependability of brand-name tionally higher

other household July 18.04 nominal, September products. Its members are manu- were registered in the South Af-

and many, gains items.-Associated Press. 18.40 bid.

facturers, newspapers, magazines, rican Mining group.

Olls were Spot No. 1 ribbed arnoked radios and advertising agencies in exception, finishing lower. sheets 18% nominal-Associated who this year contributed Financial Times Index: 112.0 Presa.

US$300,000 for the campaign. -Associated Press.

Pacific Far East Line, luc

The

DIRECT

Vement

"ERA (BERPENT 2+1 “JULIA LUCHENBACK"

*LICITYNINO" 4

"FLYING DRACONME "GREAT, REPUBLIC" +

Fast Regular Trans-Pacific

MONTERAS. “AND ALL AXI

Apr. Ast.

Apr

Apr. 24

Apr.

May

KAY

Dry Carpe

Company

Tel 31251 (3 Unes)

BEN LINE

"BENCRUACHIAN"

"BENMACDHUI "BENWYVIS" "BENLEDI". "BENRINNES" "BENAVON

SHIP "BENCRUACHAN

"BENMACDйur” "BENAVON"

["BENWYVIS"

TOY JAR BRIT

ARRIVALS

FROM

Japan via Shanghai UK. via Singapore

UK.

M

U.K.

U.K. .UK.

SAILINGS

ΤΟ Liverpool, Havre. Antwerp, Butterdam Hamburg.

Loudon, Antwerp, Rotterdam, Hull

Genvy, London, Hull & Leith.

„Tandan, Aptwerp,

Rotterdam, Alamburg.

""BENLEDI"

*

Accepts cargo for Japan. calls at Port Budan. I

DUE

Abt. 10th April. Abt. 12th April. 2nd half Apr. Early May. 1st half May. Zud half May,

LOADING

Abt. 10th April.

Abt. 15th April. 2nd half May.

Abt, end April

Abt. 1st half May.

For Further Particulark, Apply To

W. R. LOXLEY & CO. (CHINA) LTD.

York Balldling.

Agents

Telephone: $4165.

Money Market KLAVENESS LINE

Bold was quiet yesterday with prices fluctuating within narrow limits. Opening at HK$311 a; tdel, It moved up to $312.23, and closed at 8311.624.

US dollars were steady at

HK$3.234.

Gold Yuan was bought of HK$4.40 for 10000 for 1 Kang delivery, $3.89 for Canton remittances, and $8.19 and $3,05 for Shanghai romittandes

Plastrea opeded it. HK$9.00 e 100 and closed at '30.025%. Ticals were lower at fi

100,

NEL Gulders opened $5432.85m 100 and closed at five cents higher.

Stertile Entred up twe

were

SAILINGS

Direct to Los Angeles, San Francisco, Vancouver,

1 Sentile & Portland.

M.S. BOUGAINVILLE" .... Loading 30th April Arrives Los Angeles 18th May ARRIVALS FROM PACIFIC COAST

M.S. "SUNNYVILLE”

21st April

Sailing to Sihgapore, Port Swettenham Penang, & Batavia M.S. "SUNNYVILLE”

Passenger AdodMISS MEALSUM

Chines

22nd April

Balk Of Tanks Apply

THE BANK LINE

(ORENA, LED, THE BANK LINE (China) Ltd

ນ

"