ROYAL INTEROCEAN LINES
Passenger-and Theight ounin
"TJISADANE"
"TJIBADAK"
KODILATION FARMOUR BALL FOR UNE MA. AUTERIN JAVA-CHINA SERVICE
"TJITJALENGKA"
In port
from Macassar
A Javaporta 2nd April.
from Macassar
& Javaports 14th April.
to Manila Javaporta
& Macassar
31st March 11 n.m.
to Shanghai 3rd April to Javaporis
Macassar 14th April.
to Shanghai
16th April
to Javaports & Mocasyar 28th April.
HONGKONG-MANILA-CHINA SERVICE
TASMAN
from Manila
Amoy
4th April.
to Manila & Amoy 20th April.
SUMATRA-MALAYA—CHINA SERVICE
"YAN HEUTSZ”
"VAN RIEMSDIJK"
Arrivals
from Amoy
& Swatow
2nd Apell,
from B. DI
& Straits
8th April.
Skillaga
to Straits
& B. Dell
3rd April,
to B. Dell
& Straits
17th April.
ASIA-AFRICA-S. AMERICA SERVICE
Arrivals
'STRAAT MALAKKA"
from Japani
31 Maret
BOISSEVAIN”
'STRAAT SOENDA"
TEGELBERG“
from
& South Africa,
South America
9th April,
from Japan
PIA May
frum
South America
& South Afrien, 30th June.
Balilago
to East & South Africa &
South America,
2nd April.
to Japen
10th April.
to East & South
Africa &
South America,
38th April.
to East & South Africa &
South Amerien,
24th May.
to East & South
Africa &
South America,
22nd June,
All Steamers Calling Mombasa & L.. Marques Direct.
Transhipment cargo on through Bs/L to Dar-Es-SalaaIN.
epted on all sailings,
Zanzibar nce
Agents: HOLLAND-EAST ASIA LINE
Arrivals
Fu prast
Available for
"MELISKERK”
4.
Oil in Bolks MARIEKERK"
"MOLENKERK"
"MEERKERK"
Traushipment eargo
from Europo
1th April.
from Europo
Early May
Fron Europe
early June
Ballints
to Europe via
Manita & Straits
1st April.
to Shanghel
& Japan
19th April,
to Europe vin
Maalia & Straits, End April
to Europe vla
Manila, & Straits
Mid May.
to Europe via
Manila & Straits
Mid June
on through B/L accepted to Indian, Mediterranean and Northern European poris.
Office Address: King's Bullding, Phones: 28015, 28018 & 28017 Chinese Agents: 82, Connaught #6.. Tel. 31196 & 21539
DE LA RAMA LINES
ARRIVING FROM U.S. ATLANTIC COAST VIA LOS ANGELES & SAN FRANCISCO 8.5. "DONA AURORA“ m.. BENARES"
19th Apr.
28th Apr.
.SAILING FOR U.S. ATLANTIC COAST VIA LOS ANGELES
m.. "HENARES"
30th Apr.
8.5. "DONA AURORA“ ... (calls Shanghai & Japan) 19th May
THE DE LA RAMA STEAMSHIP CO., INC.
(Incorporated in the Philippinew)
CHINESE SHIPPING OFFICE Tels. 23738—20153
MARINA HOUSE Tels. 23676-22075
THE EAST ASIATIC CO., LTD.
OF COPENHAGEN
M.S. "MANCHURIA"
LOADING ABOUT 5th APRIL
for
ADEN, PORT SAID, GENOA, ANTWERP, ROTTERDAM,
HAMBURG, OSLO, GOTHENBURG AND COPENHAGEN. Tanks available for the carriage of.oil in bulk,
THE EAST ASIATIC CO., LTD. Queen's Bldg., 2nd floor.
Tel. 34111 & 34112,
CHINA MERCHANTS S.N. CO.
15, Connaught Road, West. ¡.
Telephone 31633.
BAILINGS
S.S. HAI FISIA ·
Singapore
S.S. HAI KANG
Shanghai
Shanghai
I
March 31 March 31 April 3
S.S. HAI TIEN
(With Passenger Accommodation)
Cargo for Tsing-Two, Tankow & Tientsin acceptable
on through bills of lading..
For Full Particulara Plane, Apule to the Above
FINANCE
Hong Kong Stock Exchange
It may
be that the point of resistance Fas
reached. been Buyers have made a re-appear- anne unl business fransacted yesterday was on 福 larger and Jemer basis.
1.K, GOVT, LOANS,
1m 1980.
Set Lean 1954 a 1040) 10m. 944; Leman (19183 2084, 102 1⁄2ær. BANKNI
H.K. & S. Hank 17108, 17204. 171a.
In Her 410556. Chartered Bank 430-9/16n. Mercanti Bruk A. 4 13 Bank of East Asin 137m. INSURANCERT
Panlon Ine,
427.
Bulon En. Garb, 700-, 700/60042. Phins Haderweitern Sia, B.K. Fler Inn, 260%, SHIPPING
Bourlanes 237m
IK, 4 M. Neomlunts $10. Judo Chionn (ref. 96.
The hon.
(Beurer) 41/38160.
Hecks Waterboala 324. Anla Nas tab, 80%
DOCKS, WHANVER, GODOWNE, Etea
H.K. K. Wheree (Old) HR (39)
North Point Wherres GNÍ Shanghai Hourkew Wharves 260, H.K. Dk
Chiles Provblent 18,Pan.
Shanghal Dockyarim 1.41.9%, MAD,
Wheelock 28.1/86.0an.
MINING:
Raul Miner Glyn.
H.K. Min 01 bab,
LANDS, BOTELA AND BUILDINGS, H&S Models 19.sch, 12,407 Sand,
K and 151gb,
Mangħal Jayols 2.06), 3a, 2.85/3,00mm. Humphrey 12h,
B.K. Rrallien 25, 2,00ma. Cihlosen Katutes 170m.
PUBLIC UTILITIES,
Tenworn 17,4th, 17 70/[Num. Teak Trams (2DA.
(New) 116.
Star Ferries 12
Chow Fight 2014) 15.76), 1519/8dør.
(New) 9.web, 10.30%,
108, Efecteles 23, 34/35 yne, Mario Eletries 270.
Sanon Light 14.
%/99.
Telephonen 2721, 2894, 41% 128an. Shanghal Gown.
INDUSTRIALS:
.
Coll. Mark. (Oct.) 史报仇。 Conten Teen Tn.
Cemente 31%), 32%., 11/32an,
STORES, ENGI
Delry Farms +(1)d) 39/39 !5 on,
New 3 là nă. Watsons 47%1⁄2h, ths, 48en2.
1. Crawford 10ħal; 26.
¡New) 23.
Altreyes 6,N,
China Emporium 1th. Sus Do, 29. DEN
Kwon Seok Hone 1321.
1can.
Was, Powell, 2.st. 11m. MISCELLANEOUS :
China Entertaliments 43140. 1.K. Constructiani 2018) En.
(New) 40,
Vibro Pilines, 16».
Marsman Investments 97-1, Murman (CK) 25. Shanghot Loan Za
Tangtan 4.
COTTONS:
* Ewa *191, 8, 7151,200,
HOUDER, F., COMPANIES) -
Alma' Estates $15.
Hatu Anam on.
10n.
Hute Plantation in. Chemure Unitril Cheng Rubbers 2u. Carrsolidated Rubbers 1.408. Dominian Rubbers In. Padang Robbers 125m. Repah Rubbers „251. Rubber Trista 20. Bamega Tubber 10, Bewamba Kubbera 3. Bhanghai Kedaha 15. Shanghai-Mulige An Aux Manggis „ION. Tanah Merahs .400. Tebou tubbere 201
SHIP MOVEMENTS
San Francisco, March 29. Ship arrivals: March 27, Lake Tabla from Yokohama, Generai R.M. Blatchford from Guam.
Departure March 27, Arizona for Manila.
Scatile arrival: Shanks from
elated Press.
AND
COMMEROE
AMERICAN BUSINESS "BATTLE OF
New York, March 29,
BRANDS"
A business battle is raging today. It has beon coll- ad the most revolutionary upset in all mer- chandising history. It is "the battle of the brands" between giant groups of manufac« turers, and retailers. Each want the public to buy its products.
The winner has already been named. The winner is the average man in the street who pays his money and takes his choice:
The average man is the win- ner because nearly everyone offering merchandise today is
doing it with one eye on quality Export Target
and style and the other eye on price and value-higher quality, better style, lower price, greater value.
The Right goes, back n long way for consumer preferenco, bq- tween brand-name controlled by manufacturers (often called "national brands") and brand-
controlled
Times
بود
(often called "private brand |
World War II shorloges rupted it, but It niso brought jabout a dramatle change that has been intensified today by the post war readjustment to normit! marketing.
not
During the war consupers could get many of the familiar brands they were accustomed to buy before the war. So they took something else. Maybe they liked It and continued to use it. Or back perhaps they chengod
when to their old, brand
the war was over and they could get
many
There arose a situation enlled "brand loyalty". The war forced people to switch their loyalty to a brand. Others swit- ched because of convincing na- tunal and local advertising. or store display advertising, or the tendency of merchants to narrow down the number of brands of any
item particular
to the strongest sellers. Brand loyalty is highly stressed today.
or of
Uncertainty
London, March 28. Bir Stafford Cripps, Chars - cellor of the Exchequer, et file inst press conference be Tore Budget Day, admitted today that the British motor саг Industry
might not reach the export target sat 11 for this year-especially America's Spring la not fine. "The Western Hemisphere marketa brighten up adaxon - ally when the weather warm and people want buy care," he said. "If they do so this year, we should be able to make our targal- but if they keep g1 their pro sent low level wa shall find considerable difficulty."__R«u» ter.
Mail order houses and chain stores, who control the mos! brands, private widely known
are not members.
The five-year-old foundation emphasises long-range educa. tion through schools, 'clubs, books, charts, speeches and advertising. It does not promote Individual products.
Two big questions in the brand war remain to be answered. They concern today's rapidly changing
picture price
and the huge Known Products potential excess in manufactur- Products of inferior quality, ing capacity... high price, poor style,
Private brands have more free- ziom in meeting doubtful value, are falling by tion than many national brands price competi- the wayalde rapidly in consumer
whose prices preference.
are Axed Manufacturers and retailers in State Fair Trade laws. WU pri- competing
each against
other vate brands with greater flexi- billy move in quickly and take never lose sight of the fact they
segment of the are also in Intensive competition over a larger with their own group. Neillier mass market with lower pricing side is concerned with unknown, policies?
or with
any method
bronds are
under
off-brand or unbranded products Many manufacturers during of selling and after the war built up huge that does anything but give the production capacity. When and if their market contracts, will they customer the highest valuť,
Manufacturers of national put the excess capacity to work promoting products producing special products carry- names?--As- known for generations. Scores of Ing private brand them like Kodak and Coca Cola sociated Press. are household words around the world, Mail
like order houses Scars Roebuck and Montgomery Werd -have private brands that can meet the most
intensive competition without tear. chain organisations market pr- vate brands on a national scale totals in the millions.
There is another and growing-business in brands controlled by affiliated through
Big
SOUTH AFRICA WANTS LOAN
Capetown, March 28.. rapidly
The South African Finance private Minister, Dr. N. C. Havenga, stores told Parliament today that if t ownership line of credit or loan
can be management or through mutual obtained from the United States purchasing agents.
at reasonable terms, it would One of the outstanding organi-chable the Union to apply less sations in that field is. Kirby,
concerning
counsellors
New York Stock Exchange
New York, March 20. The stock market moved in a sluggish circle yesterday. Smalli carly gains were trimmed in late: trading and the list closed prac- tically unchanged,
Transfers totalled 700,000 shares. Among fractional gainers were Western Union, Union Prel- fe, Plymouth Oli, Loews, Para- mount Pictures, Greyhound.
Stumblers included Santa Fe. Nickel Plate, Air Reduction, A
Chemleni, Glenn Hed
Martin.
DOW JONES AVERAGES
Stocks: 63
20 Industrialei 17.90
36 a: 49.81
10 low; 25,40
CLOSING QUOTATIONE: Adams. Express) 1874, Alaska June 15 Amerless Can: one American Hechting: 48K Amerient Telephonet 143% Americnt Tobareu: 0714 American Waterworks: 27% Aurela Copper at Aviation Corporations Ala Baldwin Locomotive: 115% Glarmedull: 48%
Bendix Ariation: $17. leihishem Steel: 41 Boring Aireralt: 239% Borden Co. 39 Canadian Pacife: 12%
J. I. Can Da Chrysler 625 Colester 2
Commercial Nolvente: 10% Corn Products: 43% Du Pont: 17
Eastman Kodak: 45% Electric Light and Power: 23 General Restele: 37 Groeral Molur: 596 Condricht 024. GoodFrar: 44
Homretake Mining: 38% Internation: Harvester 2, International Papers 49% International Tel, and Tel.: 0% Johns Manville: 37% Kennecott Cuppet: 45% Montgomery Ward 67% National Distillers 18% National Lend: 291 New York Central: 1136 Parkazil. Motum: 0% Jan-American Alemmons ** Pennsylvania RR: 10% Radio Corperations 121 Republic Steel: 214 Reynulla Tolazeɑs 16 Behenley:
Sears Rembuck: 87% Shell Oil: TEK benny Vacuums
16
AMERICAN PRESIDENT LINES
Cargo Oil Tanks Refrigeration-Cargocaire
TO HONOLULU AND SAN FRANCISCO
via Shanghai & japan ·
*President Madison" (calls Shanghai)
"President Clevetana”
Apr. 3
"President Wilson”
"General, Gordon" (via Manita & Japan)
Apr. za May 7
TO SAN FRANCISCO AND LOS ANGELES via JAPAN
......... Apr. 3
'President Plerce"
Apr. 16
TO NEW YORK, BALTIMORE & BOSTON VIA PANAMA
"Président Tyler" (Direct to Paciile Coast) "Fresident Grant" (Direct to Pa eifle Coast)
Apr. 4 Day
+
ROUND-THE WORLD
VIA MANILA, SINGAPORE, COLOMBO, KARACHI, SUEZ,
PORT SAID, ALEXANDRIA, NAFLES, MARSEILLES,
GENOA, NEW YORK 2nd BOSTON
"President Buchariàn" "President Harding" "President Van Buren"
Apr. 6. Apr. 15
Alay 2
ARRIVING FROM SAN FRANCISCO
"Arcadia Victory"
Apr. 17
"President Johnson"
May 8
St. George's Ming.
Tel, Nos 28172/28173
American Pioneer Line
Arrivals from New York, Boston,
PIONEER BẢY
PIONEER MAIL" "PIONEER DALE"
Other Atlantic Ports via Panama
Apr. 23
Apr. 27
May 15
Sailings to Manila
"PIONEER BAY" "PIONEER MAIL" "PIONEER DALE“
(Thence to New York Direct)......
Apr. 24
Apr. 28
May 16'
Sailings to New York, Boston, Philadelphia Baltimore & Other Atlantic Ports via Shanghai, Japan & Panama Canal
-Special Cargo Oil Tanks →→
I
"PADUCAN VICTORY".
Due Apr. 7 "PIONEER MAX" (vin Manila) Dao Apr. 23 Due May 18 "PIONEER MAIL"
For Full Particulars Call
Salls Apr. 9
Salls Apr. 24
Salls May 18
The above list indicates the principal ports of loading and discharge as, presently intended but not their rotation. Mor further L:formation sce schedule at the Company's Office.
UNITED STATES LANES.
Queen's Buliding..
Buthern Pacific: 41%
Standard Brands: 18% Standard Oil of Calif.
6242
Standard Oil of N.J.: £83%
Bendebakeri (18%
Union Bagi 2814
Union Carbides 39%
US Rubber: 72%
U19 Ateel:
US Lines: 14
Westinghouse: 234
Youngstown Bheet and Tuber 98% General Public Tiltie: 12%.
-Associated Press.
MARGINS CUT 15 PER CENT
Block and Company, New York rastic measures merchandising
and trade with America. purchasing agents. The firm has Without such a, loan, it might made products available with an be necessary to apply even more. Washington, March 29, exclusive brand name since the kind would be in the interests Board last night cut the cash drastic measures. A loan of this The U.S. Federal Reserve 1930s and it is expanding in the post-war feld. Items like af both countries, Dr. Havenga down payment required conts,
*inelded. cooking utensils about 40 classi- hosiery, men's shirts,
stock purchases from 75 to 50 neation altogether-are under the ment a exploring all possibili per cent. general label of
one
In
The South African
tles.
He said,South
Govern-
Africa's
store in " "Kirby" through trouble in raising an American
other
Joan is that her neonomie poel- They, and David
buying offices C.
feld, give the tre- tion is too good. Reute same Yokohama.-Asso-tailer complete control over on
the item. The merchant can sell, it
NY RUBBER
New York, March 29. Cruce rubbor standard, futures closed qulet with no sales.
at any price to satisfy the buy int demands of his customers, and he can launch heavily ad-: vertised. sales to meet competi- ton.
Big Questions
Brand Names
LONDON STOCKS
4
ότι
The Reserve Board explained the margin that it is relaxing reqirement in the light of the general credit situation, This, is A elrong indiention that
the Board believes inflation has ccased to dominate the economic situation.
London, March 29.
Sluggishness has characterised Prices were generally firm on trading in markets the stock exchange. Tobacco and months.
In recent building aues received most at- Foundation intention while, leading Industrial had relaxed
Earlier this month the Board. Crude rubber No. 1 futures New York spearheads the drive shares were lightly supported.
controls over in- closed seven to 14 hlgifer with to tell the public of the quality. Gil-edged shares closed frac furniture and
stallmont buying of motorègre,, sales of 19 contracts,
and dependability of brand-name tionally higher
other household July 18.04 nominal, September products. Its members are manu- were registered in the South Af-
and many, gains items.-Associated Press. 18.40 bid.
facturers, newspapers, magazines, rican Mining group.
Olls were Spot No. 1 ribbed arnoked radios and advertising agencies in exception, finishing lower. sheets 18% nominal-Associated who this year contributed Financial Times Index: 112.0 Presa.
US$300,000 for the campaign. -Associated Press.
Pacific Far East Line, luc
The
DIRECT
Vement
"ERA (BERPENT 2+1 “JULIA LUCHENBACK"
*LICITYNINO" 4
"FLYING DRACONME "GREAT, REPUBLIC" +
Fast Regular Trans-Pacific
MONTERAS. “AND ALL AXI
Apr. Ast.
Apr
Apr. 24
Apr.
May
KAY
Dry Carpe
Company
Tel 31251 (3 Unes)
BEN LINE
"BENCRUACHIAN"
"BENMACDHUI "BENWYVIS" "BENLEDI". "BENRINNES" "BENAVON
SHIP "BENCRUACHAN
"BENMACDйur” "BENAVON"
["BENWYVIS"
TOY JAR BRIT
ARRIVALS
FROM
Japan via Shanghai UK. via Singapore
UK.
M
U.K.
U.K. .UK.
SAILINGS
ΤΟ Liverpool, Havre. Antwerp, Butterdam Hamburg.
Loudon, Antwerp, Rotterdam, Hull
Genvy, London, Hull & Leith.
„Tandan, Aptwerp,
Rotterdam, Alamburg.
""BENLEDI"
*
Accepts cargo for Japan. calls at Port Budan. I
DUE
Abt. 10th April. Abt. 12th April. 2nd half Apr. Early May. 1st half May. Zud half May,
LOADING
Abt. 10th April.
Abt. 15th April. 2nd half May.
Abt, end April
Abt. 1st half May.
For Further Particulark, Apply To
W. R. LOXLEY & CO. (CHINA) LTD.
York Balldling.
Agents
Telephone: $4165.
Money Market KLAVENESS LINE
Bold was quiet yesterday with prices fluctuating within narrow limits. Opening at HK$311 a; tdel, It moved up to $312.23, and closed at 8311.624.
US dollars were steady at
HK$3.234.
Gold Yuan was bought of HK$4.40 for 10000 for 1 Kang delivery, $3.89 for Canton remittances, and $8.19 and $3,05 for Shanghai romittandes
Plastrea opeded it. HK$9.00 e 100 and closed at '30.025%. Ticals were lower at fi
100,
NEL Gulders opened $5432.85m 100 and closed at five cents higher.
Stertile Entred up twe
were
SAILINGS
Direct to Los Angeles, San Francisco, Vancouver,
1 Sentile & Portland.
M.S. BOUGAINVILLE" .... Loading 30th April Arrives Los Angeles 18th May ARRIVALS FROM PACIFIC COAST
M.S. "SUNNYVILLE”
21st April
Sailing to Sihgapore, Port Swettenham Penang, & Batavia M.S. "SUNNYVILLE”
Passenger AdodMISS MEALSUM
Chines
22nd April
Balk Of Tanks Apply
THE BANK LINE
(ORENA, LED, THE BANK LINE (China) Ltd
ນ
"