1937-04-12 — Page 11

THE CHINA MAIL, APRIL 12, 1987.

Millions of wives in America have gone back to school to learn Lure by Numbers.

You Are

A

Are All Potential Cleopatras

LL right. You thought you herself Miss Wilson is the

knew all about it. How to charming woman in America.

How catch a man and keep him. to make him take you places and

How to buy you things. him go on thinking that it's

coming home

worth o

even when you're married.

How to

So did 1.

most Miss Archer's classes, there is one without moving out of your tracks.”

Charm Institute which devotes most That's How You Should Sit Down. of its time to teaching wives their "Charm is a rhythm that origin- own business. make ates when the spark of beauty is

still struck," says Miss Wilson (meaning Is it all nights, what?). "It is the final effect of

definite causes."

Until Miss Margery Wilson came along. And Miss Alma Archer.

And Miss Archer pontificates:

"I want you to look at yourself in the nude."

They're rivals, these charm ex-

And all the other "Charm School" experts who are now transforming every American wife into a schem- perts. ing Cleopatra who judges

by the results.

success

Wait a minute and I'll tell you

what I'm talking about.

the

Nonsense-or Have they got

the right Idea?

"Put your right leg under you and make it do most of the work as a lever.”

That's How You Should Stand Up After Sitting Down.

Laughing, too, has become a pro- blem, ladies.

You must not pull a garment over It doesn't matter how funny or is. How you your head, tying yourself up like tiresome the joke

a Boy Scout's reef knot. You must laugh, and not what you laugh ́at, slip it down, and and neatly and is now the problem. charmingly step out of it.

"Stockings"

How to

By Iris Heather

There's a new industry in

Miss Wilson runs the Margery them off-and how NOT to United States. The Charm Indus- try.

And it's the job of this indus- Wilson Institute, Inc., and Miss Ar- them off. try to show where we get off if cher guides the destinies of House: we think a girl who isn't born with of Smartness-also Inc. charm can't be charming.

Here's the basic idea.

They don't teach you Goldsmith's charm that "lulls to sleep," but Every woman was born talking.

sort that But she can talk better. Coleridge's charm-the

his "stays the morning star in step. course."

take

Of course, it must be spontaneous. Nothing fake about it. Nothing stilted. You have to practise once more in the secrecy of your boudoir 80 that when, and if, anybody hap- pens to make a joke, all you have to do is to

"Ripple from a high note down five or six tones, and then end on take a slightly indrawn breath.”

Simple.

Don't flop about, say the Charm School experts. Don't make your legs and hands look ugly.

Simpler still to avoid people who are liable to be funny without due warning.

Anyway, you know now how the whole thing works.

When the wives have been grou ed in the art of the after-dark," the whole problem comes again into

Charm is no longer a mystery. Every woman was born with sex the daylight and they have to learn

The secret of Mme. Récamier appeal. But she has to learn how how to sit down and stand up with-

out making every man in the room the successful lady who sighed “At last!" to every man who called on Nothing mysterious about it. You to use it to some effect.

groan with displeasure.

her, and "So soon?" whenever he pay your three guineas and become a siren. Just as simply as that.

"When your forward foot is right got on the move again—is exposed And so many American wives and that are necessary to catch a hus- at the chair, torn completely around once and for all. sweethearts are paying their three band. She must learn how to make guineas and becoming sirens

Every woman was born with a rudimentary knowledge of the wiles

that that knowledge perfect.

the Charm Industry has just netted a neat profit of £2,000,000 for twelve months' work.

I said the thing was simple.

lt is.

You can become charming post, in twelve lessons," or by ing the official class.

Every woman

every woman

That's the basic idea of Miss Wilson's Institute and Miss Archer's House of Smartness. They want a woman's world ruled by men. Inwhichmendoalltheworkand- payallthebills.

"by

Perfect womanhood-or join ladyhood.

and

Forty-year-old Miss Wilson "the cornbaired dynamo from the Middle West (Mias Archer) "know everything

They can tell you how

and what sto speak.

++

WO-

rather,

That's the-secret. · And though Perfection will mean Suc- cess, the pathway to perfection is paved with hard work.

In the sanctuary of their bedrooms >at this minute millions of} Ameri- wives are walking, determined- ly around the carpet on tip-toe. and They are lifting their lega swinging their hips with numbers, the

How to walk, and avoid walking and making large circles in home.

are

How to convince yourself that you

betty frump

Betty Frump

BETTY FRUMP

BETTY FRUMP

until you realise that really on one else matters in the whole world except

betty frump.

see, Miss Wilson is so charm- herself. And Miss Archer would the first to agree that next to

air with their arms.

All that promotes bodily grace.

They are learning, too, how to become conversationalists. How to

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Drink, the health of King George VI in Wine from Gascony, that fair Province over which reigned Kings Edward II and Edward II. Chateau Calon-Segur, one of the oldest Chateaux in Gascony, is well worthy of that honour.

tell a story that will entice every HANAPPIER. PEYRELONGUE & CO.

her person in the room to describe] similar experiences and thereby solve the conversational difficulties of the evening.

They are learning how to be ask- ed a second time to the same house. by the same hostess.

How to eat and sleep. How to dress--and undress. Oh, yes, Undressing is an art. In addition to Miss Wilson's

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