THE CHINA MAIL, APRIL 12, 1987.
Millions of wives in America have gone back to school to learn Lure by Numbers.
You Are
A
Are All Potential Cleopatras
LL right. You thought you herself Miss Wilson is the
knew all about it. How to charming woman in America.
How catch a man and keep him. to make him take you places and
How to buy you things. him go on thinking that it's
coming home
worth o
even when you're married.
How to
So did 1.
most Miss Archer's classes, there is one without moving out of your tracks.”
Charm Institute which devotes most That's How You Should Sit Down. of its time to teaching wives their "Charm is a rhythm that origin- own business. make ates when the spark of beauty is
still struck," says Miss Wilson (meaning Is it all nights, what?). "It is the final effect of
definite causes."
Until Miss Margery Wilson came along. And Miss Alma Archer.
And Miss Archer pontificates:
"I want you to look at yourself in the nude."
They're rivals, these charm ex-
And all the other "Charm School" experts who are now transforming every American wife into a schem- perts. ing Cleopatra who judges
by the results.
success
Wait a minute and I'll tell you
what I'm talking about.
the
Nonsense-or Have they got
the right Idea?
"Put your right leg under you and make it do most of the work as a lever.”
That's How You Should Stand Up After Sitting Down.
Laughing, too, has become a pro- blem, ladies.
You must not pull a garment over It doesn't matter how funny or is. How you your head, tying yourself up like tiresome the joke
a Boy Scout's reef knot. You must laugh, and not what you laugh ́at, slip it down, and and neatly and is now the problem. charmingly step out of it.
"Stockings"
How to
By Iris Heather
There's a new industry in
Miss Wilson runs the Margery them off-and how NOT to United States. The Charm Indus- try.
And it's the job of this indus- Wilson Institute, Inc., and Miss Ar- them off. try to show where we get off if cher guides the destinies of House: we think a girl who isn't born with of Smartness-also Inc. charm can't be charming.
Here's the basic idea.
They don't teach you Goldsmith's charm that "lulls to sleep," but Every woman was born talking.
sort that But she can talk better. Coleridge's charm-the
his "stays the morning star in step. course."
take
Of course, it must be spontaneous. Nothing fake about it. Nothing stilted. You have to practise once more in the secrecy of your boudoir 80 that when, and if, anybody hap- pens to make a joke, all you have to do is to
"Ripple from a high note down five or six tones, and then end on take a slightly indrawn breath.”
Simple.
Don't flop about, say the Charm School experts. Don't make your legs and hands look ugly.
Simpler still to avoid people who are liable to be funny without due warning.
Anyway, you know now how the whole thing works.
When the wives have been grou ed in the art of the after-dark," the whole problem comes again into
Charm is no longer a mystery. Every woman was born with sex the daylight and they have to learn
The secret of Mme. Récamier appeal. But she has to learn how how to sit down and stand up with-
out making every man in the room the successful lady who sighed “At last!" to every man who called on Nothing mysterious about it. You to use it to some effect.
groan with displeasure.
her, and "So soon?" whenever he pay your three guineas and become a siren. Just as simply as that.
"When your forward foot is right got on the move again—is exposed And so many American wives and that are necessary to catch a hus- at the chair, torn completely around once and for all. sweethearts are paying their three band. She must learn how to make guineas and becoming sirens
Every woman was born with a rudimentary knowledge of the wiles
that that knowledge perfect.
the Charm Industry has just netted a neat profit of £2,000,000 for twelve months' work.
I said the thing was simple.
lt is.
You can become charming post, in twelve lessons," or by ing the official class.
Every woman
every woman
That's the basic idea of Miss Wilson's Institute and Miss Archer's House of Smartness. They want a woman's world ruled by men. Inwhichmendoalltheworkand- payallthebills.
"by
Perfect womanhood-or join ladyhood.
and
Forty-year-old Miss Wilson "the cornbaired dynamo from the Middle West (Mias Archer) "know everything
They can tell you how
and what sto speak.
++
WO-
rather,
That's the-secret. · And though Perfection will mean Suc- cess, the pathway to perfection is paved with hard work.
In the sanctuary of their bedrooms >at this minute millions of} Ameri- wives are walking, determined- ly around the carpet on tip-toe. and They are lifting their lega swinging their hips with numbers, the
How to walk, and avoid walking and making large circles in home.
are
How to convince yourself that you
betty frump
Betty Frump
BETTY FRUMP
BETTY FRUMP
until you realise that really on one else matters in the whole world except
betty frump.
see, Miss Wilson is so charm- herself. And Miss Archer would the first to agree that next to
air with their arms.
All that promotes bodily grace.
They are learning, too, how to become conversationalists. How to
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her person in the room to describe] similar experiences and thereby solve the conversational difficulties of the evening.
They are learning how to be ask- ed a second time to the same house. by the same hostess.
How to eat and sleep. How to dress--and undress. Oh, yes, Undressing is an art. In addition to Miss Wilson's
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