1932-06-30 — Page 1

THURSDAY, JUNE 30, 1932.

THE

CHINA MAIL.

~AN THE MOTORISTS' PAGE NE

Cutting The Road Accident Toll Compiling A Game To Induce Safety First

SIMPLE PLAN EXPLAINED

CO-OPERATION OF THE PRESS REQUIRED.

The

number of accidents in automobile can

is too great. many

be induced

to

tion would compile statistics on VISITORS FLOCK TO automobile accidents for certainl

A Glimpse Behind the Scenes.

days or certain periods, educa- STUDEBAKER PLANT. tional propaganda of various kinds would be published coming from various important people. urging everyone to see if this score for some preceding period could not be improved. Results accomplished would be published as a part of the score

in this safety game.

Hours Stressed.

HIS TYRE MAKERS UNDE

Sir M. Campbell's Visit

to Fort Dunlop.

Sir Malcolm Campbell has paid a special visit to Fort Dunlop in The layman's interest in the order to congratulate personally the mysteries of modern automobile workers who made the tyres on manufacture is shown by the which he set up the world's land large number of visitors to the speed record.

scenes.

They

4-CYLINDER MODELS

6-CYLINDER MODELS

90" WHEELBASE MODELS

L 100" WHEELBASE MODELS

OPEL MOTOR CARO

groups of people as a mark to be every State in the Union and lief that any job, however small, if OPEL MOTOR

CARS

C COMPANY, LTD.—33 WONG

THE DRAGON MOTOR, CAR

NEI CHUNG ROAD-HAPPY VALLEY-HONG KONG.

Studebaker factory in 1981, ac "If my tyres had failed I should! One of the most important cording to word received here re- have failed," he said in an address parts of such a campaign would cently. No less than 7,105 people broadcast to the workers generally be selecting certain hours of the stole a glimpse "behind the in their canteen during the dinner day or certain locations 6r certain

represented hour. "It has always been my be- shot at. For example, if statis- eleven foreign countries. worth doing at all is worth doing tics show that the greatest num

Visitors from the United well I know that the British work- ber of accidents involve children States totalled 7,046. Indiana, man is a sportsman and that the between the ages of 5 and 12 be Studebaker's home State, was making of tyres for Blue Bird ap tween the hours of 4 and 7 p.m. best represented with 3,880 sons pealed to the sporting instinct in the campaign could be directed and daughters, many of whom you all. Life is sport if you look

YOU ARE CORDIALLY IN.... which automobiles are involved assume his share of the respon- toward the elimination of all ac- were students at the University at it properly and I can give no

Regulation of sibility, and it will not cost much cidents to children between the of Notre Dame, where a visit to higher praise to you all than to say VITED TO TELEPHONE

at money nor any great amount of ages of 5 and 12 between the the Studebaker factory is a re- you are British sportsmen in the

30228 OR TO CALL FOR kinds has been

In such gular feature of the engineering beat sense of the world." tempted and much has been ac effort. The method is compara-hours of 4 and 7 p.m.

Illinois, Michigan Sir Malcolm was thereafter intro- A DEMONSTRATION.

men and five complished but the situation still tively simple. It would require a campaign, schools would be curriculum.

news-glad to co-operate and each would and Ohio also made sizable con- duced to the five remains serlous.

the co-operation of the One fundamental difficulty is papers, all of which would be be anxious to keep its own re-tributions with 737,720 and 303 women who actually made his tyres and had a short talk with each of that, when a strictly regulatory glad to assist in work of this cord clean. The campaign would visitors, respectively.

well as Californians maintained their thom. method is tried, it amounts to kind. It would not require any involve pedestriang, as

Kaye Don, G. E. T. Eyston, A| amount of newspaper drivers because a fair percentage reputation as great travellers by

E. A. Eldridge have COD-BODO officials assuming most of the re- great

That space which was of accidents are due to pedestrian journeying Eastward ninety-nine Denly and sponsibility in attempting to space.

view the means and recently set up the following world's drive 25,000,000 motor vehicles. used, however, would be well carelessness rather than to poor strong to

methods employed in the build- records at Montihery in a Delage The number of accidents will worth while when measured in driving.

If, for example, children being of Studebaker cars. Other on Dunlops: 500 miles (117.80 never be decreased until auto-benefits to the community.

tween 5 and 12 and between 4States well represented included m:p.); 3 hours (117.83 m.p.h.);| Prevention Is Game." mobile drivers and pedestrians

Vienna, June 9, The plan, briefly, is to make and 7 p.m. were an objective, the New York, Pennsylvania, Wis- 1.000 kilometres (117.0 m.p.h.); and

Oslo, June 6. are induced to accept their full

How an eagle swooped down and The military authorities oponed responsibility. accident prevention a game with results would go much further consin, Iowa, Missouri, Nebraska & hours (117.12 m.p.h.); 1,000 miles measures of

(118.36 m.p.h.); and 2,000 kilo- They and they alone can reduce the daily publication of the score than that because, during the and New Jersey.

carried off a four-year-old girl who an official disciplinary investiga- Of the foreign countries metres (116.08 m.p.h.).

was playing before her parents the toll.

and the daily publication, also, period when the campaign as.

this particular form, whence fifty-nine visitors came Job Ends at Low.

of the circumstances and names sumed

It drivers who attempted to exer- to inspect Studebaker's manufac- A locomobile steamer took the farmhouse is reported from the lit-tion agalust 200 officers and men of the Fourth Australian Federal When most of the accident-associated with accidents. preventing activity from police would be something like the old cise care between 4 and 7 p.m. turing methods, Canada led with bends on a test track erected on tle village of Ytrenamdalen.

The inhabitants immediately set Brigade who are alleged to have officials, the public is inclined to Liberty Loan and other war pro- would automatically be more forty-five. Hawail, Canal Zone, the roof of the old Madison Square

for the 1900 show. This off in hot pursuit, but only after a participated in the National Soci believe its responsibility ende paganda campaigns in which careful during all the other hours Czechoslovakia, Denmark, Eng. Garden

Germany, Holland, was quite a stunt, we may presume, nine houre search was the eerie alist conflict, in Linz, where General when it observes the numerous every citizen was made to feel he of the day, and if the campaign land.

the year 1900 b.f.b. (before discovered. Close by lay the child, von Epp and Captain Goehring, two

leading German Hitlerites, spoke. asleep and practically unhurt. petty traffic regulations, such as had an individual interest in a were directed at pedestrians be- Esthenia and Porto Rico were for

the entire com- tween 5 and 12 years of age, also represented, while far-off four-wheel brakes). not running against red lights job on which

pedestrians of all ages would na-South Africa likewise had its in- and not driving 60 miles an hour munity was working.

dividual quota. on Main Street.

turally be more careful.

There is a way in which the

ᄆ

Under this simple plan some existing or volunteer organisa- (Continued at foot of next Column.)

The new Dodge Sizes and Eights have all of the advanced beauty, me chanical, and safety features known to the automotive industry. They are replete with features you want in the car you buy.

Floating Power, Fully Automátic Clutch, Easy Shift Transmission with Silent Gear Selector, Free Wheeling. Centrifuse Brake Drums, Double Drop Frames, Mono-Piece All-Steel Bodies, Weather-proof Hydraulic Brakes, each and every one a feature which repre

6 E

sents value and contributes pride of ownership. And each feature has much to do with the ultimate satisfaction the motor car buyer expects and demands from the automobile of today.

Safety is paramount in these fine cars. You have in the New Dodges the factors of safety which you have the right to expect. You and your family should not accept less, for you owe it to yourself to drive the safest automo- bile it is possible to obtain a new Dodge.

DODGE DEPENDABILITY

SOUTH CHINA MOTOR CAR CO.

Telephone 2564

33. Des Voeux Road Central

Telephone 25544.

Two regular inspection tours are conducted by the Studebaker Corporation daily, except Satur- days and holidays. Uniformed guides escort visitors through || the different Studebaker plants. explaining features of particular | interest in the building of the modern motor car. Studebaker buses carry the visitors between the administration building and the various plants. Approxim- ately two hours are required to complete the tour.

City Can Play It.

This plan could be put into effect by any city. All local civic organisations would be glad to lend assistance. Newspapers would be glad to co-operate, all officials would be glad to assist. The effort involygl would be great but it vuld be spread over so many people that the indivi- dual burden would be very small. Little printed material- would be required. The newspaper space devoted to it would be a good in- vestment on the part of the newspapers. Radio stations al- ways have unglled minutes which can be given to a cause of this kind.

Much of the success of the plan lies in making the objec- tives 'specific. Not much would be accomplished if a lot of people] simply gave interviews to newe- papers and talked over the radio on careful driving. That, as well as official regulation, shas been tried for years. For real success the objective must be specific. Reduction of accidents during certain hours at certain locations, or for certain groups of people, must be a mark to ba shot at and the score of accom- plishment, together with public commendation of the citizenry, must be a part of the plan in order that the thing may become a game and arouse great inter- est on the part of drivers and pedestrians. WLAY

Such a campaign should be launched with considerable pré- liminary publicity leading up to the start of the movement on a certain day.

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Transmission

cost) Steel Bockes

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Automatic Clutch (Optional at extra

Steering Shock Eliminator

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Safely

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