1931-04-07 — Page 10

10

ATTRACTIVE TAILORING

The Latent in Gentlemen's

Outfitting

AT PRICES TO- SUIT ANY PURSE.

PERFECT FIT

AND

RELIABLE

SUITINGS.

WING HING CO.

ONLY

Gentlemen's

Outfitters

TWO

64, Queen's Rd. C.

Tel. 21417.

HOURS

ΤΟ

DENTISTS.

HARRY FONG, Dentist,

1st floor, No 74, Queen's Road

Central. Tel. 21255.

TANG YUK, DENTIST

Buccessor to

the late SIEN TING, 14. D'Aguilar Street,

TERMS VERY MODERATE Consultation Free.

ELECTRICAL SUPPLIES.

THE GLOBE FOOK CHEONG

ELECTRICAL SUPPLY CO., LTD.

f 72, Queen's Road, Central.

Tel. 28270.

THE CHINA

BUSINESS

MAIL.

DIRECTORY

TUESDAY, APRIL 7, 1931.

HAIR DRESSERS

INDOOR GOLF.

GENTLEMEN'S TAILORS.

DRY CLEANERS

LITERATURE-

Transure

You.

MADAM KATIE'S BEAUTY PARLOUR. 31, Wing Lok Building, Kowloon.

Tel. 50841.

Tel. 56841.

ON LOK

(Ah: Hing)

10, Wyndham St.,

1st floor.

Entrance On Lan St.. Telephone 22317.

LADIES' ANd gentleMEN'S HAIR DRESSING SALOON. Expert Barbers. Moderate Chargen.

JEWELLERY.

NOW OPEN.

The most enjoyable miniature golf course Imaginable

in the fresh air too!

There will be no more "What,

Shall We Do To-night?"

KING'S MINIATURE

GOLF COURSE.

On the roof in the fresh nir FREE TEA

for every player.

ailored

BROWN'S

FOR PERFECTION IN

WINTER SUITS.

2nd f. Rutton Bldg., 7, Duddell St. (opp. Gospel Hall). Tel. 28058,

Doints of Appeal

TOT CLEVER DRESSER

Clean

FLOTHES

SPECIAL ANNUAL OFFER

of

10% DISCOUNT

During the Whole Month of April for ALL DRYCLEANING

& DYEING from

THE VICTORIA CO. Expert Dry Cleaners & Dyern.

HEAD OFFICE:

50, Nathan Rd., Kowloon, DEPOTS:

7, Wyndham St., Hong Kong 24, Jordan Road, Yaumati.

BOOKS for All

Bibles, Pocket Testaments, Prayer Books and Stationery.

General Literature Presentation Books Children's Books a Speciality. THE BOOK & BIBLE DEPOT Wyndham Street.

Agents for

British & Foreign Bible Society. and The Religious Tract Society.

SHOES.

Pair

SWATOW DRAWNWORK

FOR THE LADIES.

Gorgeous Underwear Kimonos

Pyjama Suits and

Shawls.

SWATOW WENG

LEE CO.

st, Nathan Rd, Kowloon.

For Swatow Goods

and Chinese Fancy Goods.

OPTICIANS.

ENGINEERS & SHIPBUILDERS.

W. S. BAILEY & CO., LTD.,

Kowloon Bay,

New Work & Repairs.

Call Flag "L", Sole Agents for Kelvin Motors.

HAIR DRESSERS.

LEE YEE,

Ladies' and Gentlemen's Hair Dressers & Booksellers. No. 12, D'Aguilar Street. (opposite Queen's Theatre).

EMPIRE MARKETING

FOUR YEARS' ACTIVITIES OF THE BOARD.

was

EUROPEAN : WATCHMAKER, JEWELLER AND ENGRAVER. Sale and Repairing of Gold and Silver Goods. Any kind of Watches, Chronometers, Chronographs, Repeaters, Speedometers, Typewriters in the line of and anything delicate niechanism. Ali orders executed promptly at moderate rates.

M. BOGDÁTSKY,

No. 58, Nathan Rd. Kowloon..

GENTLEMEN'S TAILORS

Winter Sulte

Made to Order. ·

Our Measurement

la Guaranteed

Perfection.

•

Prices Within

the Means of

Everyone. YEE SING

Gentlemen's Tailor. 12, Wellington St.

Tel. 21882.

RELIABLE PRINTING

no order too small

THE NEWSPAPER ENTERPRISE LTD. CHINA MAIL BLOM. BA WYNDHAM BY.

SUITS

Superiority of style, finer wool- lens and neater iniloring will be noted in our

Spring Suits.

MILLEN CO.

14. D'Aguilar St.

Tel. 22774.

Job Printing

REASONABLE

PRICES

THE NEWSPAPER ENTERPRISE LYD, CHIRA MAIL BLDG. ་ ZA WYNDHAM ST.

of

SPORTING GOODS.

ATHLETIC

GOODS

AT

THE LIANG YOU CO.,

70, Queen's Road C.

CRICKET

"WISDEN" BATS, BALLS, STUMPS, LEG GUARDS, ETC. Inspection Cordially Invited.

or

Black

Brown Shoes from $6.00. Black Or Brown Boots from $8.00 Children's Boots ori Shoes from $2.00. Best styles, most complete stock of all sizes. Repairing á specialty. WONG SIU WOON

#1, Pottinger St. Phone 21474.

T

TYPEWRITER DEALERS

The Hong Kong Sporting Arms & Ammunition Store, Beaconsfield Arcade,

F

R

HOP SING

28, Pottinger St. Tel. 21420 CANTON:-116, Sun Kee Sai Rd.

THE HONG KONG OPTICAL COMPANY,

'Phone 22232.

53, Queen's Road Central.

OPTICIANS.

GLASSES STYLED FOR

YOUR FACE. The Sino American

Optical Company,

83, Queen's Road C.

of the

In regard to the marketing of, issued at a very low price to the tional Mark, carrying with it a series dealing with a number of the which the Empire Marketing Board In Great Britain alone products of

These reguarantee to the buyers that the great exporting Industries quick to avail itself. The grass lands-meat and dairy pro home produce the Board has work farming community.

of the United Kingdom and showing the agency of the ports review existing practice, sum-quality of the produce is Board held, from the first, that its duce, wool and hides are the chief]ed through the

Home killed beef is importance to them of oversea Em- duties included helping the produc-of them-to the value of £325,000,- Ministry

Agriculture

with grade stated. and marizo trade requirements,

Iron and steel, ers of the Empire to turn to their 000 are consumed every year, any Fisheries, the Scottish Department special reference to the competition one of the latest products to be pire markets.

National Mark, electrical engineering, cotton, ship- advantage the resources of science attempt to increase the economic of Agriculture, and the Ministry of of foreign supplies, and suggest im- sold under the

motor vehicles and of Northern Ireland. provements. Later stages of this which has already been applied to building. The Right Hon. Lord Passfield, and economic Investigation, show productivity of Empire pastures Agriculture

at has placed

the Secretary of State for the Colonies, Ing them how their produce might must be regarded as a matter of It

dis-work comprise the testing on a com apples, pears, eggs, flour, malt pro- bicycles, and general engineering tomatoes, were reviewed from this angle. of these departments mercial basis of some of the ideas ducts, cucumbers, and writes in the Times Trade and be graded and packed, ensuring that great economic importance as well posal Engineering supplement:

funds which have enabled them to put forward-for example, by ar- National Mark beef can only be ob- The advertisements were designed emphasize the favourable auch produce was transported safely as of scientific interest. When in 1925 the Imperial (and reached the market in the best On the side of economic in- develop and extend the marketing ranging practical demonstrations attained, for the moment, in London to

which they were agricultural

the industries of this and horticultural and in Birmingham; but so fast are, reaction on Economic Committee came finally condition, and suggcating how it vestigation the Board is contribut programmes on into being, one of its first recom- should be shown in the shops to the ing from the resources at its com-working. To give an example, the shows of improved methods of deal the sales increasing, partly as the country which bigger purchases of recent advertising goods from the Empire overseas mendations was the appointment most profitable advantage.

These mand to schemes directed towards Board has made to the Engileh and ing with produce, and by establish- result of the

Simultaneously a of an executive body to administer, were the processes that were seen improving the efficiency of Em Welsh Ministry a grant of £40,000 ing stations equipped to deal with campaign of the Empire Marketing must produce. year for under the chairmanship of the to be as vital to the cause of Empire production and of marketing a

the improvement of produce on up-to-date lines and Board, that the extension of the set of posters bearing the same Secretary of State for the

pire marketing as was the appeal to in its various stages and towards marketing methods in England and the keeping of records by which the scheme to other large centres is now message were issued by the Board

With the aid of this fund value of the

and were voluntarily displayed by new treatment may being considered. Dominions, a large annual sum to be the publie to bay Empire produce. bringing producers into direct per- Wales.

Agriculture is be measured.

A further grant of £12,000 per nearly a thousand Arma in factories voted by Parliament for the pur-The Board's publicity campaign, sonal touch with those who handle the Ministry of

The pose of developing trade with the essential as it is to the goal in view, their wares. Here, as in other extending its investigations and is

most important of the annum for three years has recently in Great Britain engaged in carry-

activities which the been

from the Empire ing out contracts for the Dominions Empire. The appointment of the is therefore, still a stage only in the fields, the Board has been largely demonstrating improved methode Ministry's

Colonics. Miniatures of Empire Marketing Board followed. main attempt to strengthen and in-guided by the reports of the Im- of grading, and selling, The re- Board's grant has helped to develop Marketing Fund to the Ministry of and

non-political invigorate the organisation of Em-perial Economic Committee, whose sults of the investigations in which is the "National Mark scheme. Agriculture for inquiries into pro- character, and its membership is pire production and Empire study of particular commodities the Ministry engages are published The aim of the scheme is the ap- blems of marketing organization.

has been the foundation of much in a special series of reports known plication to certain graded home of the Board's work.

as the Economic Series, which are products of a single mark, the Na...

marketing.

Scientific Research.

The Board is

representative of every part of the Empire. Its alm is the further- ance of the marketing of Empiro produce, including home agricul- In the first of these three fields tural produce, in the United King- that of scientific research--the Board's policy is to work through

dom.

A

During the four years of the existing scientific institutions, and, Board's existence--it was appointed with the help of grante from the in the Summer of 1926-it has been Empire Marketing Fund, to enable steadily at work building up its them to develop and to extend. programme, enlarging Its experi- The Board is guided in making ence, and developing Its activities, its grants by the different Govern- first In one field and then another.ment organisations at home or over- Thanks to the non-party lines on sea whose expert knowledge quali- which the Board's constitution has fies them to advise it. It is

condition, too, been modelled, the change of Gov-normal

of the ernment last year caused no break Board's support that, the work forward In the various schemea on foot. which it is helping to With the necessary readjustments should be of advantage, if not in in the political membership of the every case to the Empire as a whole, than one of its Board and the personnel of its com- at least to more mittees its operations continued un- countries. Much research work, of interrupted. The present Govern course, is too wide, in range to fall ment has every confidence in the within the scope of any one Gov. work of the Board. It is marking jernment, but it is substantial value its achievements and following its to the Empire as a whole. Here in

an interest no less particular la a field where the Boardi progress with keen than that of its predecessors.finds some of its most useful open.

Vital Progresses.

inga.

Nothing in the development of It was realized from the first that the Empire has been more remark it would serve little purpose to ask able in late years than the growth the public to buy Empire produce of co-operation and team work for on patriotic grounds alone. By Its the solution of common scientific quality and price, and by being problems of economic importance. easily procurable in the shops, it An interesting illustration of the must justify the choice of the pur-way in which research stations at chaser. Much Empire, produce ie, home and oversen are combining for of course, as good as any in the the common good is the Investiga world and has already established | tion into the mineral contents of Ita reputation on the market. But pastures, now being almultaneously In many parts of the Empire pro- carried out, with the support of the duction is still in ita early stages. Empire, Marketing Board, at the Producers have not yet had an op- Rowett Research Institute at portunity of sequiring the market Aberdeen, at the Walte Institute at experience of the older countries Adelaide University, at the Caw. with which they find themselves in thron Institute and at the Depart- compétition. Every year, too, freshment of Agriculture at Wellington, experiments are being made and in New Zealand, at threa centres in new products Introduced Here; Kenya, and also fa Southern Rhode then, were found the openings of ela. When It is remembered, that'

Historic Wolfe's Cove Assumes New Aspect

"he scene of the landing of

Wolfe,

ing crags crowned by tho Fiolan of Abraham and the City of Quebec, is about to become the setting for yet another important event in the History of Canada. On September 18, 1759, the British forces - dis embarked at what is now known as Wolfo's Cove, to capture Quebec, On June 2, 1991, passengers from the new 42,500-ton Canadian Pacifie liner "Empress of Britain", on her maiden voyage from Southampton, will land with- in a few yards of the same spot and be | taken by train, through a tub- nel slightly over a mile long, under the

historie battle-i

field on which shorten the running time from theserve to transfer passengers from the English ship's aide to all important Cana- the bosom of the St. Lawrence to two lost his dian and American centres. A their respective destinations Die Geral Wolf life, direct to concrete quay wall, 4,800 feet in embarksilon will be effected through to the y Cahadlan length, with 40 lpot of water at low two-storey shod; with stairways Pacific's main Hae to Montrealtids, will provide Barthing space for lending down to the trains, The This new traffic link, which is Teing the now-giantess and her after pictures showe (1) Wolfe's army completed by the company at Scout White Einpromes", and Eve rail- landing to capture Quebec, (from of some $2,000,000, will eliminata way tracks, converging into ope an old drawing), - (2) ¿The tunnel. the precent Journey through. Que at the end of the wharf and thence mouth near the riverside; now under: Bar'a terminals andy materially turning into the new tunzel, will construction, (8) General Welfe.

made

Publicity.

en-

these "contract" posters have joyed a wide circulation in the Empire overseas.

WISDOM OF JURIES.

The third stage of the Empire Marketing Board's campaign is publicity. "Ask arst in your daily shopping for the produce of your

The wisdom of British juries la own country. Ask next for the being very sharply questioned in produce of the Empira overseas. | connection with two cases which Whenever you can find Empire pro-have attracted much attention. duce, whether it be from at home The first was the condemnation or overseas, that is satisfactory in of Rouse, in connection with the price and quality, choose it in pre- Northampton blazing car mystery. ference to foreign produce." This There was no direct evidence that is the appeal on which the Board's Roues committed the murder, the advertising has been based. The exporte called in to testify as to Board has not made sustained cam the nature and origin of the burn- paigns in favour of specific coming of the car, differed radically in modities part of its normal routine. their views; the Judge. was most First and foremost the Board's cautious in his directions to the energies have been directed towards fury and openly sceptical of the creating an atmosphere favourable view held by the Crown that Rouse to Empire buying. By stimulating meant the dend man to be taken interest in the Empire and its for himself so that he might vanish", development, and by spreading and start a new life. It is difficult | fuller knowledge of its resources, to resist the conclusion that the its aim has been, in the first place, jury really found Rouse gulity be- to establish a background against cause he had led a loose life and which the advertisements of parti- told a number of silly lies after the cular commodities, issued by the event and before giving himself up. Individual Governments, producers' Then there was the Otterburn urganisations, or other bodies con- blazing Car mystery, A Miss cerned, may stand out the more Evelyn Foster was found lying ba sharply. From time to time, how-side her car which was burning, Lover, at appropriate seasons It has herself being terribly burnt, at the supplemented ità advertising of the foot of a four-foot bank some little. idea of Empire buying by short distance off a lonely moorland road. campaigns in favour of some special Her story, before she died, was product.

that a man to whom she had given The Board has called into play, ja' lift, had knocked her about, “set.......· to forward the cause of Empire fire to the car and then driven " buying, all the weapons of modern over the bank. The latter part of publicity. It has advertised in the the story the Coroner characterized. newspapers, and by means of as impossible, nonsense; ho dwelt. posters on its special poster frames: on other "many extraordinary fea- It has arranged displays ut ex- tures" in Miss Foster's story- hibitions. It has organised which no evidence has ever been. lectures and displays of Empire found to support, and plainly show- Alms, and has issued a number of ed that he did not believe a word Publications dealing with various of it.

sapects of Enopire marketing, Yet the jury returned a verdict Among the newspaper advertise- of wilful murder against some per- mant lasted by the Board was' za sod unknown.