1919-10-04 — Page 10

THE CHINA MAIL.

Arrived in China

the new toasted cigarette

20

SATURDAY · OCTOBER: 4: 1919,

A SENOTOO.

KAGJUTAR

LUCKY Strike, it's called. And just exactly as you prefer 95% of your food cooked, you will

now prefer your tobacco toasted.

IF

Cooking (toasting, broiling," roasting) makes things delicious,

appetizing, and savory, because it develops flavor. You don't eat

raw steak or drink raw coffee. You like toast better than bread-

especially fresh buttered toast.

We toast the Burley tobacco for Lucky Strike cigarettes to develop the utmost Burley flavor and seal it in, so it's always there

for you. That's what toasting does.

You're in for a new flavor when you join the Lucky Strike

Smoke circle

with the real Burley cigarette,

It's toasted

Toasting improves tobacco

jast as it improves bread.

"

How to open the package

Tear

off part of the top only,

«Cigarettes in

paper pack.

ages of 20 are carried Moto

bandily this

way, and keep better and less

likely to spill

into your

pocket.

BRITIS

ERSON

TER

PATTE

TOBACCO

LUCKY STRIKE 8

RICH'D

TO

QBACCO

EO. LTD

CIGARETTES

SUCCESSOR

OBTAINABLE AT ALL TOBACCONISTS.

Advertisement is issued by Brit

bacco Ca. (China) Ltd.