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to alert parents the importance of strengthening parent-child relationship and the role that they could play to steer their children away from drugs;
to encourage people, in particular young people, to adopt a drug-free life, and to point out that whatever their problems may be, there are other alternatives to drug.
A multifaceted approach will continue to be adopted to convey the anti-drug messages to meet the varying needs of different target groups in the community. New components include:
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the drug education talk conducted by the Narcotics Division for school students will be revamped to include updates on the harmful effects of abusing psychotropic substance and the support programmes that are available to them when they encounter drug abuse problems. A video on educating students about refusal skills to drug offers will also be produced and shown in the school talk.
anti-drug projects involving parents and students participation with District School Liaison Committees will be co-organized. The main theme will be on strengthening parent-child relationship and educating them about the benefits of a drug-free family.
a new TV API specifically aims at educating young people that there is no difference between 'hard' and 'soft' drugs in terms of its harmful effects will be broadcast in May.
an anti-drug homepage on the internet to educate young persons on the harmful effects of drug abuse will also be launched in May.
To find out the underlying reasons that have led to the recent up-trends in the number of female drug abusers and psychotropic substance abusers, the ACAN's Research Sub-committee will commission a two-year study to identify relevant factors affecting the changes in drug abuse pattern. Findings of the study will throw light on how to refine the existing preventive strategy to arrest the existing up-trends.