- 13 -
The Asia Direct Marketing Symposium is organised by the Times Direct Marketing Group and hosted by the Hong Kong Direct Marketing Association. The Hong Kong Post Office is the main sponsor.
On April 9, 1997 (Wednesday), a forum session - "The Postal Forum" will be held. Staff of the Hong Kong Post Office will speak on how and where direct marketing fits into its overall business strategies; and give an overview of the services currently provided to direct marketers and the new initiatives being looked into. Mr Footman and his staff will be available to answer questions from the floor.
End
New book marks Navy's Hong Kong history
More than a century and a half of history is marked with a new book to be published this week. White Ensign, Red Dragon - a history of the Royal Navy in Hong Kong 1841-1997, a full-colour, hard-back publication, marks the final chapter in the Navy's long association with the Territory.
Edited by Senior Naval Officer and Chief of Staff, Commodore Peter Melson, the book describes the vital role played by the Royal Navy in the founding of the colony and its transformation from the barren rock claimed by Commodore Sir Gordon Bremer on January 26, 1841, to the commercial success it is today.
The book will also help local Hong Kong Chinese ex-Servicemen, with all proceeds from its sale going to the Locally Enlisted Personnel Trust, established to provide assistance to Locally Enlisted Personnel who may fall on hard times post 1997.
White Ensign, Red Dragon will be formally launched at a reception at the Conrad International Hong Kong on Thursday (April 10), attended by the Governor, the Rt Hon Christopher Patten and the First Sea Lord, Admiral Sir Jock Slater. More than 200 guests have been invited to witness the launch, and competition for signed copies - a bargain at only $1,000 - is expected to be fierce.
White Ensign, Red Dragon, published by Edinburgh Financial Publishing, will be available from all leading bookshops from Thursday (April 10) at $300 per copy.
End